At a Glance
- Tasks: Join our team to enhance digital marketing strategies and manage exciting travel websites.
- Company: Dynamic travel company with a passion for skiing and active holidays.
- Benefits: Flexible working, travel discounts, social events, and a contributory pension.
- Other info: Enjoy a modern office near Brixton Market and opportunities for professional growth.
- Why this job: Be part of a rapidly growing business and make an impact in the travel industry.
- Qualifications: 3+ years in digital marketing, SEO expertise, and strong teamwork skills.
The predicted salary is between 35000 - 45000 £ per year.
We are looking for an experienced Digital Marketing Executive to join our Marketing team at Ski Solutions and Cycling for Softies. This is an excellent opportunity for someone with a broad range of digital skills to work within an exciting, fast-paced travel environment.
Roles and Responsibilities
- Supporting the Head of Digital with our SEO efforts, including carrying out weekly checks within tools such as SEMrush, Google Search Console and Otterly AI, updating the website to follow SEO best practice, keyword tracking and research.
- Management of our two WordPress websites, working with our development agency to resolve bugs and small fixes, as well as working on bigger projects for CRO, UX and development.
- Assist with ongoing website maintenance to our key landing pages, including optimisation, text and image updates.
- Building Google Looker Studios and Google Sheets to automate reports using data from Salesforce, GA4, Search Console and other tools.
- Reporting on digital performance, including weekly and monthly stats, running SEO and page speed reports and using tools such as Google Data Studio to build out bespoke reports.
Essential
- Minimum 3 years’ experience in a digital marketing position within a B2C environment.
- Experience working with and managing agencies.
- Experience updating content in a CMS.
- A clear understanding of SEO best practices, including keyword research and implementation, as well as experience within SEO tools such as SEMrush and Google Search Console.
- Solid understanding of GA4, being able to make updates in the tool and extract useful insights.
- Experience in building Google Looker Studio and Google Sheets.
- You must work well in a team with a hard-working and flexible approach.
The Ideal Candidate
- Interest in AI and keeping up to date with the latest digital tech.
- Experience using CRM tools such as Salesforce.
- Excellent written communication and impeccable attention to detail.
- A love for travel and skiing / active holidays.
- Team player, ready to utilise their skills to support the team where necessary.
Benefits
- Rapidly growing business in England, Scotland and Ireland, offering development opportunities.
- Regular social activities, including annual ski trip, summer BBQs and weeknight events.
- Modern office adjacent to Brixton Market.
- Flexible/hybrid working.
- Contributory pension.
- Active Travel Group travel discounts.
- Friends and family discount scheme.
- Cycle to work scheme.
- Childcare voucher scheme.
- Time off on your birthday.
To apply for this position, please send your CV and covering letter to Carrie Williams, our Head of Digital, at careers@skisolutions.com.
Digital Marketing Executive employer: Ski Solutions
At Ski Solutions and Cycling for Softies, we pride ourselves on being an exceptional employer, offering a vibrant work culture in the heart of Brixton, London. Our rapidly growing business not only provides ample opportunities for professional development but also fosters a sense of community through regular social activities and a flexible working environment. With unique benefits like travel discounts and a supportive team atmosphere, we are dedicated to ensuring our employees thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ski Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ski Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ski Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ski Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ski Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ski Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ski Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ski Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ski Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ski Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
