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- Tasks: Manage Google Ads campaigns, optimise for lead generation, and report on performance metrics.
- Company: Sketch Creative is a vibrant marketing agency helping SMEs thrive through innovative digital solutions.
- Benefits: Enjoy free Spotify Premium, your birthday off, gym membership, and a hybrid working schedule.
- Why this job: Join a creative team, make an impact, and grow your skills in a dynamic environment.
- Qualifications: Experience with Google Ads and a marketing degree or equivalent qualification preferred.
- Other info: This entry-level role offers a chance to work with diverse clients and collaborate across teams.
The predicted salary is between 28800 - 43200 £ per year.
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- Reporting to: Digital Performance Manager
- Location: Hybrid (1 day p/week in Birmingham office)
About Sketch:
We are a specialist marketing agency helping SMEs grow through performance-led lead generation, web design and other creative services.
About the Role:
We’re looking for a Paid Search Executive with hands-on experience managing Google Search campaigns for lead generation. Experience in managing accounts with Local Business listings is preferred but not essential.
You will take ownership of campaign setup, optimisation, and reporting, driving measurable results through data-led decisions. The role involves working across multiple client accounts, with a strong focus on generating high-quality leads and maximising ROAS.
Key Responsibilities:
- Own the performance of all Google Ads (Search) campaigns, ensuring they meet lead generation and ROAS targets.
- Monitor performance metrics daily, identifying trends, opportunities, and potential risks.
- Optimise campaigns through data-driven decisions, adjusting bids, budgets, keywords, ad copy, and targeting.
- Build and manage new campaigns, including keyword research, ad copywriting, and best-practice account structuring.
- Lead on performance reporting, turning raw data into actionable insights for internal teams and client stakeholders.
- Support cross-channel efforts, collaborating with Paid Social and Creative teams to ensure full-funnel alignment.
- Manage testing plans, including A/B testing ad copy, responsive search ads, bidding strategies, and audience targeting.
- Ensure accurate tracking using GA4, GTM, and other analytics tools to optimise for verified conversions.
- Maintain platform hygiene, ensuring accounts remain on budget, error-free, and structured to best practices.
- Contribute to team discussions and planning, providing insight into search trends and opportunities.
- Proven experience managing Google Ads Search campaigns with measurable results.
- Strong understanding of search marketing KPIs, conversion tracking, and optimisation strategies.
- Confident using Google Ads, GA4, and reporting dashboards to analyse and interpret performance, with experience setting up accurate tracking via GA4 and GTM.
- Skilled in keyword research, ad copywriting, and campaign setup to best practices.
- Comfortable managing multiple accounts simultaneously and prioritising effectively.
- Excellent written and verbal communication skills.
- Strong attention to detail, particularly in campaign setup and reporting accuracy.
- Collaborative team player with experience working alongside Paid Social, Creative, and Client Services teams.
- Local lead generation experience, ideally in healthcare, dental, or aesthetics.
- Exposure to Google Display Network, Discovery campaigns, and native/content discovery platforms such as Outbrain, Taboola, or StackAdapt.
- Experience managing Performance Max or multi-channel Google Ads campaigns.
- Familiarity with cross-platform tracking, enhanced conversions, and attribution modelling.
- Experience with reporting automation tools, Agency Analytics, or BI dashboards.
- Marketing degree or equivalent professional qualification.
If you’re an ambitious paid search expert looking to take the next step in your career, we’d love to hear from you!
Benefits at Sketch:
Free Spotify Premium
Your Birthday Off
Employee of the Quarter Recognition
Free Gym Membership
Hybrid Working Schedule
Team Holiday
About Sketch Group:
Based in the heart of Birmingham, Sketch is a dynamic and innovative group of digital marketing agencies that specialise in helping businesses succeed online and beyond. Alongside Sketch Creative is Sketch Dental, Sketch Trades, and Mayne.
We are a team of creative thinkers, strategists, and problem solvers, dedicated to providing top-tier digital marketing solutions to our clients. If you have a passion for all things digital and have experience with an array of marketing channels, we want you to join our team!
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Paid Search Executive employer: Sketch Creative
Contact Detail:
Sketch Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Executive
✨Tip Number 1
Familiarise yourself with the latest trends in Google Ads and paid search marketing. This will not only help you during interviews but also demonstrate your passion and commitment to staying updated in a fast-paced industry.
✨Tip Number 2
Network with professionals in the digital marketing field, especially those who work with Google Ads. Attend local meetups or online webinars to connect with others and gain insights that could give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share measurable results and how you optimised them, as this will showcase your hands-on experience and ability to drive performance.
✨Tip Number 4
Brush up on your skills with Google Analytics and GA4, as well as any reporting tools mentioned in the job description. Being able to confidently discuss how you use these tools to track and analyse campaign performance will set you apart.
We think you need these skills to ace Paid Search Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing Google Ads campaigns. Use specific examples of successful lead generation and optimisation strategies you've implemented in the past.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and detail how your skills align with the responsibilities outlined in the job description. Mention any experience with local business listings or cross-channel marketing.
Showcase Your Analytical Skills: Emphasise your ability to analyse performance metrics and make data-driven decisions. Provide examples of how you've used tools like GA4 and GTM to optimise campaigns and track conversions.
Highlight Collaboration Experience: Since the role involves working with various teams, mention any previous collaborative projects you've been part of. Discuss how you contributed to team discussions and planning, particularly in relation to search trends and opportunities.
How to prepare for a job interview at Sketch Creative
✨Know Your Google Ads Inside Out
Make sure you have a solid understanding of Google Ads, especially how to set up and optimise campaigns. Be prepared to discuss your previous experiences managing Google Search campaigns and the results you've achieved.
✨Showcase Your Analytical Skills
Since the role involves data-driven decision-making, be ready to demonstrate your ability to analyse performance metrics. Bring examples of how you've identified trends and optimised campaigns based on data insights.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, such as underperforming campaigns or budget constraints. Think through your strategies for optimisation and be ready to share your thought process.
✨Highlight Collaboration Experience
As the role requires working with cross-functional teams, be sure to mention any past experiences collaborating with other departments. Discuss how you’ve contributed to team discussions and aligned efforts across channels.