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- Tasks: Drive growth through paid ads, email marketing, and automation strategies.
- Company: Join Sketch Creative, a vibrant digital marketing agency in Birmingham.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional growth.
- Other info: Be part of a creative team dedicated to innovative digital solutions.
- Why this job: Make a real impact on marketing strategies and help businesses thrive online.
- Qualifications: 2-3 years of experience in paid social and email marketing required.
The predicted salary is between 35000 - 45000 £ per year.
Responsible for driving measurable growth across paid acquisition, email marketing, and marketing automation. This role supports full-funnel performance—from lead generation through retention—combining campaign execution with systems optimisation.
Key Responsibilities
- Paid Acquisition (Primary Focus)
- Plan, build and optimise Meta Ads campaigns (lead gen, e-commerce, local service, etc.)
- Manage campaign budgets and performance against CPL/CPA targets
- Conduct structured A/B testing (creative, audiences, landing pages)
- Monitor and improve ROAS, CTR, CPC and conversion rates
- Implement and troubleshoot tracking (Meta Pixel, CAPI, GA4, GTM where required)
- Produce clear, insight-driven performance reports
- Build and manage automated email flows (welcome, nurture, abandoned cart, re-engagement)
- Segment audiences based on behaviour and funnel stage
- Optimise open rates, click rates and conversion performance
- Support campaign broadcasts and promotional calendars
- Maintain CRM hygiene and database health
- Build and maintain automations using tools such as Zapier or Make
- Connect lead forms, CRM systems, ad platforms and email tools
- Identify bottlenecks in lead handling or attribution
- Improve reporting pipelines and data accuracy
- Support landing page optimisation and funnel improvements
- Contribute to testing roadmaps and scaling plans
- Identify new acquisition opportunities
- Support offer positioning and funnel structure improvements
- Collaborate with creative and wider team to improve performance
Candidate Attributes
- 2–3+ years paid social experience (Meta essential)
- Strong understanding of performance metrics and attribution
- Experience with email platforms (ActiveCampaign, Klaviyo, Mailchimp, etc.)
- Familiarity with automation tools (Zapier, Make, n8n, etc.)
- Analytical mindset with commercial awareness
About Sketch
Based in the heart of Birmingham, Sketch Creative is a dynamic and innovative digital marketing agency that specialises in helping businesses succeed online and beyond. We are a team of creative thinkers, strategists, and problem solvers, dedicated to providing top-tier digital marketing solutions to our clients. If you have a passion for all things digital and have experience with an array of marketing channels, we want you to join our team!
Growth Marketing Manager in Birmingham employer: Sketch Creative Ltd
Contact Detail:
Sketch Creative Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager in Birmingham
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will give you an edge when chatting with hiring managers about your experience.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their marketing strategies, and come armed with questions. This shows you're genuinely interested and ready to contribute.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Growth Marketing Manager in Birmingham
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for digital marketing shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our team.
Tailor Your CV: Make sure your CV is tailored to the Growth Marketing Manager position. Highlight your experience with paid acquisition, email marketing, and any relevant tools you've used. We love seeing how your skills match what we’re looking for!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Sketch Creative Ltd
✨Know Your Metrics
Make sure you’re well-versed in key performance metrics like CPL, CPA, ROAS, and CTR. Be ready to discuss how you've used these metrics in past campaigns to drive growth and optimise performance.
✨Showcase Your A/B Testing Skills
Prepare examples of structured A/B tests you've conducted, including what you tested, the results, and how you applied those insights. This will demonstrate your analytical mindset and ability to improve campaign performance.
✨Familiarise with Automation Tools
Brush up on your knowledge of automation tools like Zapier or Make. Be prepared to discuss how you've used these tools to streamline processes and improve lead handling in previous roles.
✨Engage with the Team's Vision
Research Sketch Creative and understand their approach to digital marketing. Be ready to share how your skills align with their goals and how you can contribute to their growth strategy.