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- Tasks: Lead PR campaigns and boost Skechers' brand visibility through creative strategies.
- Company: Join Skechers, a global leader in stylish and innovative footwear and apparel.
- Benefits: Enjoy competitive salary, career growth, product discounts, and a fun work environment.
- Why this job: Be the face of Skechers, connect with influencers, and make a real impact.
- Qualifications: Proven PR experience, strong communication skills, and a passion for fashion and sports.
- Other info: Based in St Albans, with travel required for events and trade shows.
The predicted salary is between 36000 - 60000 £ per year.
As the PR Manager, you will enhance Skechers' brand visibility by implementing trend-influenced marketing and public relations strategies across print and digital platforms. You will collaborate closely with Skechers Ambassadors and Athletes to foster growth in both the Lifestyle and Performance divisions through strategic partnerships. You will be the face of Skechers at various functions, including events and trade exhibitions. This involves cultivating strong relationships with Ambassadors, media representatives, and influencers to promote the brand.
In this role, you will oversee and guide PR marketing campaigns, ensuring alignment with brand messaging and target audiences. You will strategically develop targeted pitches tailored to demographics for all Skechers lifestyle and Skechers Performance to secure placements and articles in relevant fashion, pop culture, fitness media, and other category-related channels. You will also be the direct line manager to the PR Assistant, responsible for day-to-day supervision, supporting systems training, and ongoing development.
What we’re looking for:
- Proven PR experience within the footwear or athletic industry.
- Exceptional verbal and written communication skills with the ability to create engaging and persuasive content across various platforms.
- Excellent organizational skills with a keen eye for detail and precision.
- Ability to develop strong interpersonal relationships at all levels across cross-functional teams.
- Proficiency in MS Office (Word, Excel, PowerPoint) and experience with Adobe Photoshop and Meltwater.
- High degree of professionalism, tact, and diplomacy.
- Initiative, highly organized, with decision-making abilities.
- Knowledge of popular culture and current fashion/footwear trends.
- Knowledge of football, running, and other sports.
- Ability to multitask and work under tight deadlines.
- A background or knowledge in footwear design principles and technological innovations is highly desirable.
This role is based at our Head Office in St Albans. Willingness to travel for meetings, trade shows, and events, and flexibility to work unsociable hours, including weekends, when necessary, are essential.
Skechers offers:
- Competitive salary and benefits
- Opportunities for career growth and development
- A dynamic and fun work environment
- Product discounts
- Free onsite parking
This is a great opportunity to join us and make a positive impact. If you believe you can be a true brand ambassador for Skechers, apply now.
Skechers values diversity and ensures fair, transparent employment practices that promote equality of opportunity for all employees and applicants. Reasonable accommodations may be provided to enable individuals with disabilities or health conditions, who are otherwise qualified, to perform essential functions.
PR Manager employer: SKECHERS USA, Inc.
Contact Detail:
SKECHERS USA, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Manager
✨Tip Number 1
Familiarise yourself with Skechers' brand values and current marketing campaigns. Understanding their messaging will help you align your approach and demonstrate how your experience can enhance their visibility.
✨Tip Number 2
Network with current or former employees in the PR and marketing sectors, especially those who have worked with footwear brands. They can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Stay updated on the latest trends in both fashion and sports. Being knowledgeable about current events and popular culture will allow you to create relevant pitches and content that resonate with Skechers' target audience.
✨Tip Number 4
Prepare to discuss specific examples of successful PR campaigns you've managed in the past. Highlight your ability to build relationships with influencers and media representatives, as this is crucial for the role.
We think you need these skills to ace PR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant PR experience, particularly within the footwear or athletic industry. Emphasise your skills in creating engaging content and managing PR campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for Skechers and the role. Mention specific examples of past PR campaigns you've led and how they align with Skechers' brand messaging and target audiences.
Showcase Your Communication Skills: In your application, demonstrate your exceptional verbal and written communication skills. Include samples of persuasive content you've created, such as press releases or marketing materials.
Highlight Relevant Tools and Knowledge: Mention your proficiency in MS Office, Adobe Photoshop, and Meltwater. Also, include any knowledge of current fashion trends and sports that could benefit Skechers' PR strategies.
How to prepare for a job interview at SKECHERS USA, Inc.
✨Showcase Your PR Experience
Be prepared to discuss your previous PR campaigns, especially those related to the footwear or athletic industry. Highlight specific examples where you successfully enhanced brand visibility and secured media placements.
✨Demonstrate Communication Skills
Since exceptional verbal and written communication skills are crucial for this role, practice articulating your thoughts clearly. Bring samples of engaging content you've created, such as press releases or social media posts, to showcase your abilities.
✨Know Your Audience
Research Skechers' target demographics and be ready to discuss how you would tailor pitches to resonate with them. Understanding current fashion and footwear trends will also help you connect with the interviewers.
✨Build Rapport
As a PR Manager, building strong relationships is key. During the interview, engage with your interviewers, ask insightful questions, and demonstrate your interpersonal skills. This will show that you can cultivate relationships with Ambassadors and media representatives effectively.
