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For Companies At a Glance
- Tasks: Lead impactful marketing campaigns in the exciting iGaming and crypto casino sectors.
- Company: Join a top provider of data-driven marketing in Sports Betting and iGaming.
- Benefits: Enjoy 25 days paid holiday, hybrid work, and a learning budget.
- Why this job: Be part of a dynamic team driving innovative strategies in a fast-paced industry.
- Qualifications: 2+ years in digital marketing, especially in gambling or crypto, with strong ad expertise.
- Other info: Opportunity for employee share options and regular team socials.
About the Company
Ensure you read the information regarding this opportunity thoroughly before making an application.
Our client is striving to become the top provider of data-driven marketing and analytics in the Sports Betting and iGaming sectors. They leverage deep industry knowledge, proprietary technology, and expert media execution to deliver impactful results.
Specialising in cutting-edge acquisition and retention strategies across Meta, Programmatic, PPC, and alternative traffic channels, they excel in regulated, grey, and blackhat advertising methods, particularly for crypto casinos and sportsbooks.
What We Are Recruiting For
We are seeking a Marketing Manager with expertise in Meta Ads, Google Ads, and Programmatic DSPs to drive high-impact acquisition and retention campaigns in the iGaming and crypto casino space. The ideal candidate is data-driven, experienced in gambling ad strategies, and adept at navigating ad policy restrictions to maximise FTDs, CPA, ROAS, and LTV in high-growth and emerging markets.
What You Will Be Doing?
* Plan, execute, and optimise performance marketing campaigns across Meta, Programmatic, and PPC.
* Manage acquisition and retention strategies, driving FTD growth and reactivation efforts.
* Maximise gambling ad approvals by implementing strategic advertising tactics.
* Optimise Programmatic DSPs and traffic sources to enhance user acquisition.
* A/B test creatives, landing pages, and messaging to improve campaign performance.
* Develop audience segmentation strategies using first-party data and automation tools.
* Collaborate with compliance teams to navigate advertising restrictions effectively.
* Analyse and report on key campaign metrics, delivering actionable insights for continuous improvement.
What You Will Bring To The Party?
* 2+ years of experience in digital marketing, ideally in gambling, sportsbook, or crypto.
* Strong expertise in Meta Ads & Programmatic DSPs.
* Hands-on experience with Twitter (X), PPC, and alternative acquisition channels.
What You Will Get In Return?
* 25 days paid holiday per annum
* Enrollment into pension scheme
* Discretionary bonus
* Hybrid working (3 days in the office)
* Home office equipment
* Learning and development budget
* Regular team socials
* Potential enrollment into EMI Scheme for employee share options
Marketing Manager employer: SJR Partners
Contact Detail:
SJR Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in data-driven marketing, especially within the iGaming and crypto sectors. Understanding the nuances of these industries will help you stand out during discussions and interviews.
✨Tip Number 2
Network with professionals in the gambling and sports betting fields. Attend industry events or join online forums to connect with others who can provide insights or even referrals for the Marketing Manager position.
✨Tip Number 3
Showcase your experience with Meta Ads and Programmatic DSPs by preparing case studies or examples of successful campaigns you've managed. This will demonstrate your hands-on expertise and ability to drive results.
✨Tip Number 4
Stay updated on advertising policy changes, especially those related to gambling. Being knowledgeable about compliance issues will not only help you in the role but also impress the hiring team during your interview.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand the company's mission and values. Familiarize yourself with their approach to data-driven marketing in the Sports Betting and iGaming sectors, as this will help you tailor your application.
Highlight Relevant Experience: Make sure to emphasize your experience in digital marketing, particularly in gambling, sportsbooks, or crypto. Detail your expertise in Meta Ads, Google Ads, and Programmatic DSPs, as these are crucial for the role.
Showcase Your Skills: In your application, clearly outline your skills in managing acquisition and retention strategies. Provide examples of how you've driven FTD growth and optimized campaigns in previous roles.
Tailor Your Application: Customize your CV and cover letter to reflect the specific requirements mentioned in the job description. Use relevant keywords related to performance marketing campaigns, A/B testing, and audience segmentation to catch the employer's attention.
How to prepare for a job interview at SJR Partners
✨Showcase Your Data-Driven Mindset
Make sure to highlight your experience with data analysis and how you've used it to drive marketing decisions. Discuss specific metrics like FTDs, CPA, ROAS, and LTV that you've successfully influenced in past campaigns.
✨Demonstrate Your Knowledge of Ad Policies
Since the role involves navigating advertising restrictions, be prepared to discuss your understanding of gambling ad policies. Share examples of how you've successfully managed compliance while still achieving campaign goals.
✨Prepare for Technical Questions
Expect questions about your hands-on experience with Meta Ads, Google Ads, and Programmatic DSPs. Be ready to explain your strategies for optimizing campaigns and any tools you’ve used for audience segmentation and A/B testing.
✨Emphasize Collaboration Skills
This role requires working closely with compliance teams and other departments. Prepare to discuss how you've effectively collaborated in the past to achieve marketing objectives, especially in regulated environments.
