Job Title: Digital Analytics Lead
Location: Bristol (BS1) - Hybrid flexible working
About the Role
We are looking for a Digital Analytics Lead to head up our Digital Analytics squad, enabling the business to understand, measure, and improve client experiences and commercial outcomes across digital and non-digital touchpoints. You will partner closely with journey tribes, Product, Digital, and Marketing teams to deliver insights, measurement frameworks, and actionable analysis that drive better decision-making.
Key Responsibilities
- Lead the Digital Analytics team to deliver consistent, high-quality insights across digital journeys, marketing activity, and wider client touchpoints.
- Own digital measurement strategy, including event design, tagging frameworks, data quality standards, and governance across web, app, and adjacent platforms.
- Deliver dashboards and data products that enable self-service analytics for journey tribes and stakeholders, reducing reliance on ad-hoc analysis.
- Own analytics implementation and configuration across core tools (e.g., Snowflake, Amplitude Analytics, Qualtrics) and partner with Data Engineering.
- Coach and develop the Digital Analytics team, setting clear standards and supporting career progression.
- Ensure analytics practices align with architectural, security, and regulatory standards within a regulated environment.
About You
- Proven experience leading a Digital Analytics team, setting a clear vision and driving demonstrable improvements in capability and stakeholder impact.
- Strong hands-on and strategic experience with classical analysis approaches (Advanced SQL, Python) and modern product analytics platforms like Amplitude Analytics, web/app stacks, and Qualtrics.
- Deep expertise in event-based measurement, tracking plans, data layers, and tagging strategies across web and app environments.
- Strong ability to perform and guide complex analysis for conversion rate optimisation (CRO) and commercial outcomes.
- Experience using data management tools such as Informatica, Collibra, or Precisely.
Interview Process & Working Schedule
The interview process consists of two stages, including technical competency-based questions and a scenario task. Based at our Bristol head office with a hybrid flexible working pattern (2 days onsite pw)
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Digital Analytics Lead employer: SJIT
Join a forward-thinking company in Bristol as a Data Activation Lead, where you will thrive in a collaborative and innovative work culture. With a competitive salary, up to 15% bonus, and a comprehensive benefits package, we prioritise employee growth and development while embracing hybrid working arrangements. Our commitment to data accuracy and quality ensures that you will play a vital role in shaping our digital analytics landscape, making this an exciting opportunity for those passionate about data-driven insights.
