At a Glance
- Tasks: Build and optimise systems for prospecting and sales outreach to drive business growth.
- Company: Join a forward-thinking company focused on innovative sales solutions.
- Benefits: Competitive pay, flexible working options, and opportunities for skill development.
- Other info: Dynamic role with potential for career advancement and continuous learning.
- Why this job: Make a real impact by enhancing sales processes and using cutting-edge technology.
- Qualifications: Experience with sales tools, CRM systems, and a knack for automation.
The predicted salary is between 51750 - 63250 £ per year.
We are looking for a hands-on GTM Engineer to build and improve the systems that support prospecting, sales outreach and pipeline generation. The role combines technical problem-solving with an understanding of how businesses attract and engage potential customers. You will use prospect data, outreach platforms and CRM systems to make prospecting more targeted, reduce manual work and help sales teams operate more effectively. Success will be measured by the adoption, efficiency and commercial impact of the processes you develop.
Key responsibilities
- Translate commercial objectives and target customer profiles into practical prospecting and outreach workflows.
- Build processes for sourcing, enriching, validating and segmenting company and contact data.
- Configure and optimise tools such as Apollo, Waalaxy, email outreach platforms and CRM systems.
- Develop automated workflows for prospect research, personalised outreach, follow-ups and lead routing.
- Set up and maintain outreach infrastructure, including sending configuration, deliverability monitoring and suppression controls.
- Enable coordinated outreach across email, LinkedIn and telephone channels.
- Ensure engagement data and campaign outcomes are accurately captured in the CRM.
- Build reporting that connects prospecting activity with engagement, qualified opportunities and pipeline.
- Identify bottlenecks and test improvements to targeting, workflow logic and campaign execution.
- Use AI to improve research, enrichment and personalisation, with appropriate review and quality controls.
- Monitor automated processes and resolve campaign, data and workflow issues.
- Document processes and provide practical guidance so users can operate them effectively.
Essential experience and skills
- Demonstrable experience building automated prospecting, outreach or revenue operations workflows.
- Hands-on experience with sales intelligence and outreach tools such as Apollo, Clay, Waalaxy or equivalent platforms.
- Hands-on experience of CRM systems.
- Experience working with CRM data, including deduplication, segmentation and lifecycle tracking.
- Understanding of B2B prospecting, outreach sequencing and email deliverability.
- Ability to translate business requirements into reliable, repeatable processes.
- Strong analytical skills and the ability to assess whether automation improves commercial outcomes.
- Working knowledge of SQL.
- Experience building AI-assisted research and personalisation workflows.
- Experience with account scoring, buying signals and trigger-based outreach.
- Familiarity with campaign attribution and funnel reporting.
Measures of success
- Qualified pipeline contribution: Measurable growth in sales-accepted opportunities and pipeline generated through the outreach processes developed.
- Improved targeting and conversion: Higher positive response rates and improved conversion from targeted prospects to qualified sales conversations.
- Greater sales productivity: Less time spent on manual research, list preparation and campaign administration, giving salespeople more time for meaningful prospect conversations.
- Faster campaign delivery: Reduced time from identifying a target audience to launching an accurate, tested outreach campaign.
- Reliable data and delivery: Fewer duplicate or invalid records, lower bounce rates and consistent application of opt-out and suppression rules.
- Effective adoption: Regular use of the tools and workflows, supported by clear documentation and practical training.
- Continuous improvement: Evidence that testing and optimisation lead to better campaign results and lower cost per qualified opportunity.
Performance targets will be agreed against an initial baseline, with pipeline outcomes assessed alongside sales execution.
Go-to-Market Engineer in London employer: SJH Group
SJH Group offers a dynamic work environment where technical problem-solving meets business insight, empowering employees to make impactful contributions. The company focuses on optimising prospecting and outreach processes, providing opportunities for professional growth in a collaborative setting. Employees benefit from working with advanced tools and technologies that enhance efficiency and effectiveness in sales operations.
StudySmarter Expert Advice🤫
We think this is how you could land Go-to-Market Engineer in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Go-to-Market Engineer at SJH Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including SJH Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Go-to-Market Engineer. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Go-to-Market Engineer in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for SJH Group:When writing your cover letter, make sure to tailor your message specifically for SJH Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at SJH Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show SJH Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show SJH Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with SJH Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
