SEO Team Lead

At Six Values, we are more than just a B2B betting and gaming technology company — we are creators of experiences that change people’s moods for the better.

We work with a range of global client brands – are we are in “scale up” mode, hiring the best and most highly motivated, fast working, bureaucracy hating, “I want to win but I’m not afraid to fail…”, team players. We provide B2B support services to multiple technology and gaming partners, we believe in the free market, and want to hear from the best of the best.

ROLE SUMMARY:

The SEO Team Lead will be responsible for owning and executing the organic search strategy across multiple B2C online casino brands. Reporting directly to the Head of SEO, this individual will manage a team of SEO specialists, collaborate cross-functionally with content, product, design, and development teams, and ensure all websites achieve strong organic visibility, traffic growth, and sustainable rankings in highly competitive iGaming markets. The ideal candidate is both strategic and hands-on — with deep knowledge of technical SEO, on page SEO, off page SEO and SERP performance optimization across multilingual and multi-regional casino domains.

KEY RESPONSIBILITIES:

Strategy & Execution

• Execute SEO strategies tailored to individual casino brands across target geos

• Oversee keyword research, competitor analysis, and content gap identification

• Create and drive content strategies for acquisition, retention, and long-tail traffic growth

• Own the on-page, off-page, and technical SEO roadmap

Technical SEO

• Manage site audits and technical health monitoring (crawlability, indexation, Core Web Vitals, etc.)

• Work closely with the Tech Team on site migrations, page speed, mobile-first indexing, structured data, etc.

• Oversee technical SEO implementation across CMSs and custom platforms

Team & Stakeholder Management

• Lead and mentor a team of SEO executives/specialists

• Collaborate with content, design, dev, CRM, and paid media teams for integrated campaigns

• Provide regular performance reporting to senior leadership with clear insights and actions

Performance Monitoring

• Monitor rankings, traffic, crawl stats, and SERP features using tools like GSC, GA4, Ahrefs, and SEMrush

• Track and analyze KPIs: organic sessions, conversions, rankings, link growth, and content performance

• Ensure ongoing SEO compliance with regulatory and jurisdictional requirements

SEO for iGaming

• Implement SEO best practices with consideration for responsible gaming and regulatory requirements

• Monitor for algorithm updates, penalties, and prepare defensive/offensive strategies accordingly

SKILLS & EXPERIENCE:

Must-Have Skills:

• Proven experience in SEO leadership roles within iGaming, online casino, sportsbook, or related niches

• Deep understanding of technical SEO (JavaScript SEO, schema, CWV, crawl budgets)

• Strong content strategy knowledge (keyword clustering, topical authority, SERP intent optimization)

• Hands-on experience with tools: Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, Sitebulb, Looker/Data Studio

Leadership & Communication

• 2–5 years of experience managing SEO teams and/or cross-functional projects

• Strong project management skills and ability to prioritize tasks across brands and markets

• Excellent communication skills to work with devs, SEOs, native writers, and other executives.

Industry & Market Knowledge

• Deep familiarity with SEO in regulated markets (UKGC, MGA, Curacao, etc.)

• Experience managing multilingual and geo-targeted sites (hreflang, geo-IP, ccTLDs/subfolders)

• Understanding of affiliate SEO, bonus strategy content, and SERP monetization methods

Bonus Skills

• Familiarity with server-side rendering (SSR), headless CMS environments, or CDNs

• Knowledge of AI tools for content and SEO productivity

• Data literacy – ability to analyze large datasets and extract actionable insights

OTHER:

• You are detail focused but able to see the “big picture”, you can remove barriers, and move forward at pace.

• Encourages communication and collaboration across the business, team and stakeholders in order to build strong relationships and develop cross functional working. A trusted advisor who always delivers on promises.

• Work independently, take appropriate responsibility for actions and make sensible decisions.

• Be self motivated as you will encounter many challenges and opportunities.

WHY JOIN US:

• Be part of a fast-growing, innovative company with a clear vision and mission.

• Work in a dynamic, collaborative environment that values speed, clarity, and decisiveness.

• Take ownership of a critical role with the opportunity to make a significant impact on the business.

• Join a team of highly motivated, talented professionals who are passionate about delivering exceptional experiences.

About sixvalues

Our vision is to elevate the mood of people everywhere, making every interaction more engaging, rewarding, and memorable. Through cutting-edge technology and a real commitment to excellence, we aim to revolutionize how people connect with digital experiences, transforming the world of betting and gaming technology.

Our mission is simple yet ambitious: to be a fast-moving, highly efficient tech company that brings joy and excitement to players by delivering top-tier solutions for operators. From website and application development to data analytics and payment systems, everything we do is designed to create seamless, thrilling experiences for our partners and their customers.