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- Tasks: Lead CRM strategies to boost customer engagement and loyalty in the iGaming sector.
- Company: Join a fast-paced tech company focused on enhancing people's experiences.
- Benefits: Dynamic work environment, career growth, and the chance to make a real impact.
- Why this job: Be part of a mission-driven team that values innovation and collaboration.
- Qualifications: 3-5 years in CRM, with strong leadership and analytical skills required.
- Other info: Flexible working hours and a vibrant culture await you!
The predicted salary is between 36000 - 60000 ÂŁ per year.
Our company has a vision to change people’s mood for the better. Our mission is to be a fast moving, highly efficient, tech services company that engages people, partners & players and gives them great experiences. We work with a range of global client brands and are in “scale up” mode, hiring the best and most highly motivated team players. We provide B2B support services to multiple technology and gaming partners, and want to hear from the best of the best.
We are seeking an experienced and strategic CRM Manager to lead our CRM team within the sweepstake/IGaming vertical. Reporting directly to the Head of CRM, this role is perfect for a data-driven leader who thrives on customer engagement, retention and building high-performing teams.
Key Responsibilities- Strategic development and Execution: Implement a comprehensive CRM strategy to increase customer engagement, loyalty, and lifetime value. Align CRM initiatives with overall business objectives and marketing strategies.
- Team Leadership: Lead and manage the CRM team, providing guidance, support, and professional development. Foster a collaborative and results-driven team environment.
- Campaign Management: Develop and maintain a comprehensive promotional calendar to coordinate all CRM activities. Oversee the planning, execution, and optimization of multi-channel, CRM campaigns (email, SMS, push notifications, etc.). Ensure campaigns are data-driven, personalized, and aligned with customer segments. Conduct thorough quality assurance and A/B testing processes to ensure the accuracy and effectiveness of CRM campaigns.
- Customer Insights and Analytics: Analyze customer data to gain insights into behaviour, preferences, and trends. Use these insights to refine CRM strategies and improve campaign effectiveness. Report on CRM performance, providing actionable recommendations to senior management.
- Customer Experience and Journey: Develop and maintain detailed customer journey maps to enhance the overall customer experience. Implement automated workflows and create engagement cycles for different player segments to drive continuous engagement and retention and reduce churn rate. Identify and optimize key touch points throughout the customer lifecycle.
- Stakeholder Collaboration: Collaborate with cross-functional teams including marketing, product development, and customer service to ensure a cohesive customer experience. Maintain open and effective communication with senior management and other stakeholders to ensure CRM efforts, strategies, performance, and insights are aligned with company goals.
- Operational Flexibility: Demonstrate flexibility with working hours to support business needs, including occasional weekend coverage during peak periods, major campaigns, or critical initiatives. Be available for urgent matters that may arise outside of standard business hours.
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is a plus.
- Experience: Minimum of 3-5 years of experience in a CRM role, with at least 2 years in a managerial position, preferably within the online casino or iGaming industry. Proven track record of developing and executing successful CRM strategies.
- Technical Skills: Strong analytical skills with the ability to interpret data and generate actionable insights. Experience with email marketing platforms and marketing automation tools (Optimove Preferred).
- Soft Skills: Excellent leadership and team management skills. Strong communication and interpersonal skills. Strategic thinking and problem-solving abilities. Ability to work independently and collaboratively in a fast-paced environment. Comfortable with changes in priorities and plans. English working environment.
- Desirable Skills: In-depth knowledge of the online casino and iGaming industry. Experience with advanced segmentation and personalization techniques. Understanding of regulatory requirements related to customer data and marketing communications.
- Be part of a fast-growing, innovative company with a clear vision and mission.
- Work in a dynamic, collaborative environment that values speed, clarity, and decisiveness.
- Take ownership of a critical role with the opportunity to make a significant impact on the business.
- Join a team of highly motivated, talented professionals who are passionate about delivering exceptional experiences.
CRM Manager in Luton employer: sixvalues
Contact Detail:
sixvalues Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Luton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your experience with CRM strategies and data analysis. Share specific examples of how you've driven customer engagement and retention in past roles.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Prepare for interviews by researching the company’s CRM initiatives and come ready with ideas on how you can contribute. Tailor your approach to align with their mission of enhancing customer experiences, and show them you’re the perfect fit for their team!
We think you need these skills to ace CRM Manager in Luton
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to lead our CRM team and make a difference in customer engagement.
Tailor Your CV: Make sure your CV is tailored to highlight your experience in CRM, especially in the iGaming industry. We love seeing specific examples of how you've successfully implemented strategies that align with business objectives.
Be Data-Driven: Since this role is all about analytics, don’t shy away from showcasing your data skills. Include any relevant metrics or results from past campaigns to demonstrate your ability to drive customer engagement and retention.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our fast-paced team!
How to prepare for a job interview at sixvalues
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM strategies and tools, especially those relevant to the iGaming industry. Brush up on your knowledge of customer engagement techniques and be ready to discuss how you've successfully implemented them in past roles.
✨Showcase Your Leadership Skills
As a CRM Manager, you'll need to lead a team effectively. Prepare examples of how you've motivated and developed your team in previous positions. Highlight your ability to foster collaboration and drive results, as this will resonate with their focus on high-performing teams.
✨Data is Your Best Friend
Be prepared to dive deep into data analytics during your interview. Discuss how you've used customer insights to shape CRM strategies and improve campaign performance. Bring specific examples of A/B testing or segmentation techniques you've employed to demonstrate your analytical prowess.
✨Align with Their Vision
Understand the company's mission to enhance customer experiences and elevate moods. Be ready to articulate how your vision aligns with theirs and how you can contribute to creating engaging and memorable interactions for their customers. This will show that you're not just looking for a job, but are genuinely interested in their goals.
