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- Tasks: Lead marketing campaigns and shape brand strategies in a dynamic leisure environment.
- Company: Exciting multi-brand leisure and entertainment group focused on guest experience.
- Benefits: Competitive salary, bonus potential, private medical insurance, and 33 days holiday.
- Other info: Hybrid working model with opportunities for career growth and development.
- Why this job: Join a fast-paced team and make a real impact on customer experiences.
- Qualifications: Experience in hospitality or entertainment marketing with strong organisational skills.
The predicted salary is between 70000 - 80000 £ per year.
What's in it for you?
- Salary £70,000 – £80,000 + up to 20% bonus
- Private medical insurance or Medicash (your choice)
- 33 days holiday inclusive of bank holidays
- Hybrid working - 3 days in the London office (Mon, Wed, Thu)
- Life assurance, workplace pension and company discounts
A senior role at the heart of a fast-moving, genuinely exciting leisure brand - with real scope to shape how the team works.
Who are they?
They are a premium, multi-brand leisure and entertainment group - the kind of business where the guest experience is everything and the energy in the room is real. They operate across cinema, dining, leisure and events under multiple brands, and they're growing. The culture is fast, instinctive and customer-first. Think challenger brand energy at genuine scale.
The marketing function is being reshaped around a new structure. This is the hire at the centre of it. The plans, the budgets and the ambition are already in place. What they need now is someone to make it all land - brilliantly, consistently, across every brand and every campaign.
What you'll get up to?
You'll lead the planning, prioritisation and in-year delivery of marketing activity across the full brand portfolio - translating commercial priorities into joined-up, high-quality campaigns that put the customer at the centre.
This is not a role that sits above the detail. You'll be in it. You'll own the plans. You'll push the team. And you'll be the person who keeps everything - and everyone - moving.
You will:
- Own 3, 6 and 12-month marketing plans across cinema, leisure, events, memberships and seasonal trading moments
- Translate commercial and business priorities into structured, actionable marketing roadmaps
- Lead and develop two Marketing Managers (Cinema and Leisure), while partnering closely with a Senior Digital Lead and Creative Lead
- Build strong relationships with operations and site teams - making sure marketing doesn't just look good on a slide, it lands in the real world
- Drive pace, accountability and clarity across the team, informally and effectively
- Start to introduce post-campaign reporting and learning - a genuine opportunity to build something that doesn't exist yet
- Hold the customer experience at the heart of every plan, every touchpoint, every decision
You:
You've worked in hospitality, leisure or entertainment and you know what it means to market a brand where the guest experience is the product. You're energetic, highly organised and comfortable holding a lot of moving parts at once. When priorities shift - and they will - you adapt without complaint and keep things moving.
You communicate with confidence and pace. You can hold a room with senior stakeholders, give clear direction to a team that's still finding its feet, and manage upwards without needing to be managed yourself. You're the kind of person who builds process quietly - not by announcing a new system, but by making things work better until everyone notices.
Sector is important here. Hospitality, leisure, entertainment - if you understand what it means to serve a guest and market a live experience, we want to hear from you. If your background is purely digital-first or heavily PLC, this is probably not the one.
Location: London-based. Three days in the office (Monday, Wednesday, Thursday) with two days from home as the standard pattern. The expectation during the first few months is more face time while you're building relationships and getting under the skin of the business. Flexibility will be needed at busy times - if that's a dealbreaker, this probably isn't the right fit.
Sound like you? Please apply below. Not quite right but know someone? Pass it on - we'll look after them.
We are Sixty Eight People. Through people we will revolutionise our industry.
Head of Brand, Category & Campaigns employer: Sixty Eight People
Contact Detail:
Sixty Eight People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand, Category & Campaigns
✨Tip Number 1
Get to know the company inside out! Research their brands, campaigns, and customer experience. This will help you tailor your approach and show them you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for the interview by thinking about how you can bring that challenger brand energy to the table. Be ready to discuss specific examples of how you've successfully led campaigns in the past.
✨Tip Number 4
Don't forget to follow up after your interview! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role!
We think you need these skills to ace Head of Brand, Category & Campaigns
Some tips for your application 🫡
Show Your Passion for Hospitality: When you're writing your application, let your love for the hospitality and leisure industry shine through. We want to see how your experiences align with our guest-first approach and how you can bring that energy to the role.
Be Specific About Your Experience: Don't just list your previous roles; tell us about specific campaigns you've led or brands you've worked with. We’re looking for someone who can translate commercial priorities into actionable plans, so give us the details that show you can do just that!
Keep It Clear and Concise: We appreciate a well-structured application that gets straight to the point. Use bullet points if it helps, and make sure your key achievements stand out. Remember, clarity is key in a fast-paced environment like ours!
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensures you don’t miss out on any updates. We can’t wait to hear from you!
How to prepare for a job interview at Sixty Eight People
✨Know the Brand Inside Out
Before your interview, dive deep into the company's brands and their unique selling points. Understand their customer experience philosophy and how they differentiate themselves in the hospitality and leisure sector. This knowledge will help you demonstrate your passion and alignment with their values.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've led in the past, especially in hospitality or leisure. Be ready to discuss how you translated commercial priorities into actionable marketing plans and the impact those campaigns had on customer engagement and brand growth.
✨Demonstrate Adaptability
Given the fast-paced nature of the role, be prepared to discuss times when you've successfully adapted to shifting priorities. Highlight your organisational skills and how you keep projects moving forward, even when faced with unexpected challenges.
✨Engage with Stakeholders
Think about how you would build relationships with various teams, from operations to creative leads. Prepare to share your approach to communication and collaboration, showcasing your ability to hold a room and provide clear direction while fostering a positive team environment.