At a Glance
- Tasks: Lead CRM and loyalty strategies to boost revenue and enhance customer experiences.
- Company: An iconic brewing brand with a rich heritage and a passion for hospitality.
- Benefits: Salary up to £50,000, flexible hybrid work, and real career growth opportunities.
- Other info: Dynamic environment with a focus on personal development and innovative ideas.
- Why this job: Join a fast-paced team and make a significant impact on a new loyalty scheme.
- Qualifications: Experience in CRM strategy, strong commercial acumen, and a passion for hospitality.
The predicted salary is between 50000 - 50000 £ per year.
What's in it for you?
- Salary up to £50,000 + bonus
- Flexible hybrid — out in pubs, at home and occasionally in HQ
- Real scope for career growth in a business that genuinely develops its people
- Work with a passionate, fast-moving team who care deeply about hospitality done right
Who are they?
A Bristol-born, fiercely independent brewing and pub business with over 45 years of heritage and a growing estate of 130+ premium pubs and inns across the South of England - from the Cotswolds and Somerset through to London. This isn’t a corporate machine. Menus get signed off in a week, not 70 days. Team meetings happen in pubs, not board rooms. Operating at real pace, the business has ambitious growth plans - more pubs, more rooms, a premium accommodation offering, and now a brand new loyalty scheme about to go live.
Think:
- Premium, food-led pubs and boutique inns with genuine personality
- A brewery producing over 170,000 pints a week - from classic ales to craft lagers and IPAs
- A segmented loyalty database across six distinct customer personas
- A leadership team that’s entrepreneurial, people-first and genuinely fun to work with
- A culture where the best idea wins, not the most senior voice in the room
This is where you come in.
What you’ll get up to:
- You’ll own the CRM and loyalty function end-to-end - from strategy through to execution - driving revenue across tables, rooms, events and the loyalty club. Reporting into the Head of Marketing, you’ll work closely with the ops and commercial teams to make sure customer communications are seamless, targeted and measurably effective.
- Managing and developing fortnightly personalised email campaigns across pub, rooms, events and loyalty audiences - building triggered lifecycle communications to maximise revenue from the lapsed database and drive footfall.
- Owning the new loyalty scheme from design phase through to live - driving sign-ups, engagement, frequency of visits and spend per head across a segmented database of six distinct customer personas.
- Collaborating with the Rooms and Events teams on contact cycles to reduce cancellations, drive direct bookings, increase post-visit reviews and maximise up and cross-sell opportunities.
- Working with the Loyalty Analyst to measure impact, test and learn, grow the database through targeted opt-in strategies, and share insight across marketing and ops.
- Managing budgets, producing clear ROI reporting, and creating tactical campaign templates that individual pubs can deploy quickly and effectively.
- Longer term, there’s genuine scope to broaden your remit as the business grows. This is a business that plays to people’s strengths and moves people through it.
You’ll thrive if you are:
- Experienced in CRM strategy and delivery - owning campaigns, segmentation, automation and loyalty programmes end-to-end.
- Commercially sharp - able to connect CRM activity to revenue and articulate the impact clearly.
- A self-starter who doesn’t wait to be told what to do next - you spot priorities, manage up confidently and drive things forward.
- Organised and detail-focused, but not precious - you’re happy to roll your sleeves up.
- Genuinely passionate about hospitality - you don’t have to drink, but you need to understand what a great pub experience means to a guest.
The type of person they want:
They’ve been clear about this. They don’t want someone who will sit and wait. They want someone proactive, curious, driven and organised - someone who asks a lot of questions, gets things done and understands instinctively how great hospitality makes people feel. “Don’t think about what we want them to do - focus on how we want to make them feel.” It’s not every day a business at this stage - growing fast, launching a new loyalty scheme, genuinely investing in its people - creates a role like this. If you want to make a real mark in a business that will actually let you, this is your moment.
Sound great? Please apply below. Not for you? We will help you with your next move. Get in touch via our website.
CRM and Loyalty Manager employer: Sixty Eight People
Join a dynamic and passionate team at a Bristol-born brewing and pub business that values loyalty and hospitality. With a competitive salary of up to £50,000 plus bonuses, flexible hybrid working arrangements, and genuine opportunities for career growth, this is an employer that prioritises the development of its people. Experience a vibrant work culture where ideas are celebrated, and your contributions can make a real impact in a fast-growing company with ambitious plans for the future.
StudySmarter Expert Advice🤫
We think this is how you could land CRM and Loyalty Manager
✨Tip Number 1
Get to know the company inside out! Research their values, culture, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. Plus, it could give you an insider's edge!
✨Tip Number 3
Prepare for the interview by practising common questions related to CRM and loyalty management. Think about how your past experiences align with what they’re looking for, and be ready to share specific examples.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in showing your enthusiasm for the role. Plus, it keeps you fresh in their minds as they make their decision.
We think you need these skills to ace CRM and Loyalty Manager
Some tips for your application 🫡
Show Your Passion for Hospitality:When writing your application, let your love for hospitality shine through! Share experiences that highlight your understanding of what makes a great pub experience and how you can contribute to that vibe.
Be Proactive in Your Approach:We’re looking for self-starters, so don’t hesitate to showcase your initiative. Mention specific examples where you’ve taken charge of projects or driven results without waiting for direction.
Tailor Your Application:Make sure to customise your application to reflect the role of CRM and Loyalty Manager. Highlight your experience with CRM strategies, campaigns, and how you’ve successfully engaged customers in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Sixty Eight People
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools. Familiarise yourself with how to segment audiences, automate campaigns, and measure their effectiveness. Being able to discuss specific examples of your past successes will show that you can hit the ground running.
✨Show Your Passion for Hospitality
This role is all about creating great experiences for customers. Be prepared to share your thoughts on what makes a pub experience exceptional. Whether it’s the atmosphere, service, or food, showing genuine enthusiasm for hospitality will resonate with the interviewers.
✨Demonstrate Proactivity
The company is looking for someone who takes initiative. Prepare examples of times when you’ve identified a problem and taken steps to solve it without being prompted. This will highlight your self-starter attitude and ability to drive projects forward.
✨Be Ready to Discuss Data
Since this role involves managing a segmented loyalty database, be prepared to talk about how you’ve used data to inform your decisions. Discuss any experience you have with measuring ROI and how you’ve adjusted strategies based on insights from analytics.
