At a Glance
- Tasks: Lead CRM and loyalty strategies to boost revenue and enhance customer experiences.
- Company: An iconic brewing brand with a rich heritage and a passion for hospitality.
- Benefits: Salary up to £50,000, flexible hybrid work, and real career growth opportunities.
- Other info: Dynamic environment with a focus on personal development and innovative ideas.
- Why this job: Join a fast-paced team and make a significant impact on a new loyalty scheme.
- Qualifications: Experience in CRM strategy, strong commercial acumen, and a passion for hospitality.
The predicted salary is between 50000 - 50000 £ per year.
What's in it for you?
- Salary up to £50,000 + bonus
- Flexible hybrid — out in pubs, at home and occasionally in HQ
- Real scope for career growth in a business that genuinely develops its people
- Work with a passionate, fast-moving team who care deeply about hospitality done right
Who are they?
A Bristol-born, fiercely independent brewing and pub business with over 45 years of heritage and a growing estate of 130+ premium pubs and inns across the South of England - from the Cotswolds and Somerset through to London. This isn’t a corporate machine. Menus get signed off in a week, not 70 days. Team meetings happen in pubs, not board rooms. Operating at real pace, the business has ambitious growth plans - more pubs, more rooms, a premium accommodation offering, and now a brand new loyalty scheme about to go live.
Think:
- Premium, food-led pubs and boutique inns with genuine personality
- A brewery producing over 170,000 pints a week - from classic ales to craft lagers and IPAs
- A segmented loyalty database across six distinct customer personas
- A leadership team that’s entrepreneurial, people-first and genuinely fun to work with
- A culture where the best idea wins, not the most senior voice in the room
This is where you come in.
What you’ll get up to:
- You’ll own the CRM and loyalty function end-to-end - from strategy through to execution - driving revenue across tables, rooms, events and the loyalty club. Reporting into the Head of Marketing, you’ll work closely with the ops and commercial teams to make sure customer communications are seamless, targeted and measurably effective.
- Managing and developing fortnightly personalised email campaigns across pub, rooms, events and loyalty audiences - building triggered lifecycle communications to maximise revenue from the lapsed database and drive footfall.
- Owning the new loyalty scheme from design phase through to live - driving sign-ups, engagement, frequency of visits and spend per head across a segmented database of six distinct customer personas.
- Collaborating with the Rooms and Events teams on contact cycles to reduce cancellations, drive direct bookings, increase post-visit reviews and maximise up and cross-sell opportunities.
- Working with the Loyalty Analyst to measure impact, test and learn, grow the database through targeted opt-in strategies, and share insight across marketing and ops.
- Managing budgets, producing clear ROI reporting, and creating tactical campaign templates that individual pubs can deploy quickly and effectively.
- Longer term, there’s genuine scope to broaden your remit as the business grows. This is a business that plays to people’s strengths and moves people through it.
You’ll thrive if you are:
- Experienced in CRM strategy and delivery - owning campaigns, segmentation, automation and loyalty programmes end-to-end.
- Commercially sharp - able to connect CRM activity to revenue and articulate the impact clearly.
- A self-starter who doesn’t wait to be told what to do next - you spot priorities, manage up confidently and drive things forward.
- Organised and detail-focused, but not precious - you’re happy to roll your sleeves up.
- Genuinely passionate about hospitality - you don’t have to drink, but you need to understand what a great pub experience means to a guest.
The type of person they want:
They’ve been clear about this. They don’t want someone who will sit and wait. They want someone proactive, curious, driven and organised - someone who asks a lot of questions, gets things done and understands instinctively how great hospitality makes people feel. “Don’t think about what we want them to do - focus on how we want to make them feel.” It’s not every day a business at this stage - growing fast, launching a new loyalty scheme, genuinely investing in its people - creates a role like this. If you want to make a real mark in a business that will actually let you, this is your moment.
Sound great? Please apply below. Not for you? We will help you with your next move. Get in touch via our website.
CRM and Loyalty Manager employer: Sixty Eight People
As an Associate Director of Operations at this prestigious B2B conference and events venue in Central London, you will thrive in a people-first culture that prioritises leadership and collaboration. With a competitive interim salary and the opportunity to reshape operations while working closely with senior stakeholders, you will have the chance to make a significant impact in a dynamic environment known for its service quality and sustainability. The role offers not only immediate responsibilities but also long-term growth potential within a well-established team dedicated to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land CRM and Loyalty Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sixty Eight People and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sixty Eight People are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sixty Eight People on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sixty Eight People. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM and Loyalty Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sixty Eight People. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sixty Eight People:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sixty Eight People’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sixty Eight People
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sixty Eight People will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sixty Eight People, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
