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- Tasks: Lead our paid social strategy on Meta and TikTok, driving clicks and conversions.
- Company: Join Six Stories, a viral bridal brand known for emotional design and elevated simplicity.
- Benefits: Enjoy a hybrid work environment and be part of an expanding creative community.
- Why this job: Perfect for data lovers who thrive on creativity and want to make a real impact.
- Qualifications: 3+ years in paid social campaigns, with strong Meta expertise and a knack for creative testing.
- Other info: Collaborate with diverse teams and champion innovative ideas to scale our brand.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid (Manchester based)
Contract: Full-time
Reports to: Head of Brand
About Six Stories
Six Stories is a bridal and occasionwear brand born from moments, the ones you’ll remember forever. Our hero Wifey sweater went viral for a reason: it speaks to a feeling. Our collections mix flattering fits, emotional design, and elevated simplicity. Now, we’re entering an exciting new phase, expanding our product range, global presence, and creative community.
About the role
We’re looking for a performance-obsessed Paid Media Manager to join our team - someone with a deep love for creative that converts and the commercial instinct to scale fast-growing brands. You’ll be the driving force behind our paid social strategy, with a particular focus on Meta and TikTok. While you won’t be designing the ads yourself, you’ll have an eye for what grabs attention and a geeky passion for testing creative concepts. You’ll be constantly refining briefs and pushing for bold, fresh ideas that drive clicks and conversions.
This role is perfect for someone who lives in the data but also understands the nuance of what truly makes someone stop scrolling. You’ll be just as at home inside Excel as you are deep-diving into ad performance or planning a creative test roadmap.
Key Responsibilities
- Own and execute our paid social strategy across Meta, TikTok, and Pinterest.
- Build and manage campaign structures, budgets, and testing frameworks for full-funnel growth.
- Brief and collaborate with our in-house creative and social teams to develop high-performing ad content – testing hooks, formats, and new trends weekly.
- Analyse performance data daily and turn insights into actions: creative iterations, funnel improvements, spend shifts.
- Lead performance forecasting, budget pacing, and regular reporting to the wider team.
- Drive a clear and consistent attribution strategy, ensuring we understand impact across organic, influencer, affiliate, and paid.
- Work cross-functionally with brand, commercial, and trading teams to align paid media with business priorities.
- Champion creative performance thinking across the business - bringing energy and insight to how we scale.
You'll love this role if you..
- 3+ years hands-on experience running and scaling paid social campaigns with deep Meta expertise (essential) and TikTok (preferred).
- Proven track record of delivering strong ROAS across acquisition and retention campaigns.
- Solid understanding of creative best practices, performance hooks, and testing methodologies.
- Confident building out budget plans and forecasting revenue impact from spend decisions.
- Advanced skills in Excel/Google Sheets to analyse data, build reports, and model performance scenarios.
- Familiarity with attribution tools, post-purchase survey insights, and multi-channel performance tracking.
- Excellent communication and collaboration skills; able to align with creative and commercial teams.
- A self-starter mindset with a constant drive to learn, test, and improve.
Paid Media Manager employer: Six Stories
Contact Detail:
Six Stories Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Manager
✨Tip Number 1
Familiarise yourself with Six Stories' brand identity and values. Understanding their unique approach to bridal and occasionwear will help you tailor your conversations and demonstrate how your skills align with their vision.
✨Tip Number 2
Showcase your expertise in Meta and TikTok by preparing case studies of successful campaigns you've managed. Be ready to discuss specific strategies you employed, the results achieved, and how you can apply those insights to Six Stories.
✨Tip Number 3
Stay updated on the latest trends in paid media and creative advertising. Being able to discuss current trends and how they could be leveraged for Six Stories will demonstrate your passion and proactive approach to the role.
✨Tip Number 4
Prepare to discuss your analytical skills in detail. Be ready to explain how you've used data to drive decisions in past roles, particularly in relation to budget management and performance forecasting, as these are key aspects of the Paid Media Manager position.
We think you need these skills to ace Paid Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media management, particularly with Meta and TikTok. Use specific metrics to demonstrate your success in previous roles, such as ROAS or campaign growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for creative advertising and data analysis. Mention specific campaigns you've managed and how you contributed to their success. Show that you understand Six Stories' brand and how you can help them grow.
Showcase Your Analytical Skills: Include examples of how you've used data to drive decisions in past roles. Discuss your experience with Excel or Google Sheets, and how you've turned insights into actionable strategies for campaign improvement.
Highlight Collaboration Experience: Since the role involves working cross-functionally, emphasise your ability to collaborate with creative and commercial teams. Provide examples of successful projects where teamwork led to improved campaign performance.
How to prepare for a job interview at Six Stories
✨Showcase Your Data Skills
As a Paid Media Manager, you'll need to demonstrate your ability to analyse data effectively. Be prepared to discuss specific examples of how you've used data to drive campaign performance and make informed decisions in previous roles.
✨Understand Creative Concepts
While you won't be designing ads yourself, having a strong understanding of what makes creative content effective is crucial. Bring examples of successful campaigns you've managed and explain the creative elements that contributed to their success.
✨Be Ready to Discuss Budget Management
Since budget management is a key responsibility, come equipped with insights on how you've built and managed budgets in past roles. Be ready to discuss your approach to forecasting revenue impact from spend decisions.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams. Think of examples where you've successfully collaborated with creative or commercial teams to align paid media strategies with business priorities, and be ready to share those experiences.
