E-Commerce & Digital Trading Director

Job title: E-commerce & Digital Trading Director Department : Commercial Location : Manchester, UK. Office-based role with flexibility to work from home. 4 days in the office. Line Manager : CEO Role Profile: Reporting to the CEO and working closely with the Finance, Product and Brand Directors, the E-commerce & Digital Trading Director will own our revenue number, driving sales and profitability and optimising our site performance and conversion to support our ambitious growth plans in 2025 and beyond. Your purpose is to own the numbers at the point of purchase for the website. You’ll obsess about increasing profitability, net revenues and average order value while driving traffic and conversion rate through a seamless customer journey. We believe that our success depends on our leaders, the people that work here, and the culture we create. This role will be responsible for leading a cross-functional team not just operationally but culturally, by building a collaborative, supportive, customer focused team. About Six Stories: Six Stories was founded in 2019 by Lucy & Ross and is a leading fashion brand, loved for our considered design of confidence giving occasionwear. Our products capture the essence of a true romantic, with a focus on weddings and special occasions. We revolve around our customer and have huge ambition for 2025. We’ve seen quick and continuous growth, recently achieving #15 in The Times fastest growing companies 2024. We’re stocked in Selfridges, ASOS, Next and Very.com. Operating as a bootstrap company, we pride ourselves on our tenacious, self-starter attitude and are guided by our core values: Joy, Authentic, Community and Quality. We are adding dynamic, positive, fast paced individuals to join our wonderful team on this exciting journey. Role Accountability: You will be responsible for optimising revenue, and profitability and trading the website, maximising sales and achieving budget targets. You will lead all key commercial functions across the business, including Ecommerce, Commercial Planning and Performance Marketing. You will lead any planned mission-critical projects relating to the website. As we grow you will own the localisation process for our international stores and domains, and plan & manage the relevant team’s workflow within the business to achieve a world-class native experience. You will own all visual merchandising of your stores from products to signposting and engaging content that makes a sale today, through successful collaboration with the internal production team and/or external agencies. You will own the analytical and CRO tools that will help you unlock greater insight to build hypotheses to test and generate incremental output on your KPIs. You will be the central contact for all internal and external stakeholders for all things Ecommerce & Performance Marketing. Working to ensure availability, visibility and distribution of products in line with forecast and to drive continual improvements in AOV and conversion. You will make recommendations for system and platform enhancements where growth gaps or limitations are identified. You will support the creation of ecommerce trading plans based on key events, themes and seasons, including the creation and management of the promotional calendar. Closely working with our Digital agencies, you will identify new and innovative ways to drive traffic to our websites as well as develop and improve traffic from existing channels. Positively impact and influence internal stakeholders and external partners. Think like a customer, all the time, every day. Essential Skills: Demonstrable track record leading a development team in a D2C ecommerce environment. Previous experience with Shopify Speed – the ability to work at pace in an ever-changing environment. Grit, passion and perseverance. Analytical thinker, with strong expertise in utilising qualitative and quantitative data to validate hypotheses that drive decisions and revenue. Process-oriented, able to develop business models, and define operational requirements and processes. Excellent communicator with a natural ability to convert complex processes into universally understandable ideas. Able to work in situations with a high level of uncertainty and able to adapt to the environment and embrace change. Experience in managing, directing and motivating staff to deliver projects with stretching scope and objectives Strong commercial acumen, focusing on business and commercial outcomes rather than output or input. To apply, please send over your answers to the below to ross@sixstories.co.uk Please tell us why you are the right person to exceed in this role? Based on your understanding of our company, what strategic opportunities do you see, and how would you approach developing and executing a plan to capitalise on them? Walk me through a specific instance where you significantly improved e-commerce site performance. Describe the analytical process you used to identify opportunities, the hypotheses you developed, and the concrete commercial outcomes you achieved.