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For Companies At a Glance
- Tasks: Lead marketing strategies to boost brand image and customer engagement.
- Company: Join Six Stories, a fast-growing fashion brand known for its romantic occasionwear.
- Benefits: Enjoy flexible work options with 4 days in the office and a vibrant team culture.
- Why this job: Be part of an ambitious brand aiming for rapid growth and impactful storytelling.
- Qualifications: Proven senior marketing experience in e-commerce fashion and strong leadership skills required.
- Other info: Opportunity to shape brand strategy and community in a dynamic, evolving environment.
The predicted salary is between 43200 - 72000 £ per year.
Job title: Brand Director
Department : Brand
Location : Manchester, UK. Office-based role with flexibility to work from home. 4 days in the office.
Reports to : CEO
Role Profile
As the Brand Director, you will play a pivotal role in developing and executing comprehensive marketing strategies to enhance brand image, brand awareness, customer acquisition, and overall sales. You will collaborate cross-functionally to ensure that marketing initiatives align with business objectives, elevate the brand, and create a memorable customer experience.
This role will manage Content, Community, Creative, PR and Partnerships while working collaboratively with the wider leadership team to lead all marketing channels and growth marketing activity.
About Six Stories
Six Stories was founded in 2019 by Lucy & Ross and is a leading fashion brand, loved for our considered design of confidence giving occasionwear.
Our products capture the essence of a true romantic, with a focus on weddings and special occasions. We revolve around our customer and have huge ambition for 2025. We’ve seen quick and continuous growth, recently achieving #15 in The Times fastest growing companies 2024. We’re stocked in Selfridges, ASOS, Next and Very.com.
Operating as a bootstrap company, we pride ourselves on our tenacious, self-starter attitude and are guided by our core values: Joy, Authentic, Community and Quality.
We are adding dynamic, positive, fast paced individuals to join our wonderful team on this exciting journey.
Role Accountability
- Strategic Planning: Develop and implement a world-class growth marketing strategy that aligns with the brand’s overall objectives.
- Brand Development: Working closely with our Founder/Creative Director, maintain and develop brand image, ensuring consistent brand positioning across all touchpoints.
- Community: Lead the growth of our community across socials, influencer partnerships, affiliates, and retention activity.
- Creative : Lead the creative team to develop compelling, world-class content within the creative critical path, ensuring all channels receive best-in-class assets in a timely manner.
- PR: Lead the PR function in cultivating strategic relationships with key media partners to drive awareness and credibility through effective brand storytelling.
- Performance: Collaborate with the Product & Commercial teams to ensure an optimal mix of paid:organic traffic and to provide the website and paid media channels with high-performing creative assets.
- Budget Management: Manage the marketing budget, ensuring cost-efficiency and maximum impact.
- Analytics & Reporting: Provide regular reports to the senior leadership team, highlighting key performance indicators and areas for improvements.
Essential Skills & Experience
- Proven experience in a senior marketing role within the e-commerce fashion industry.
- Experienced in leading marketing functions with a varied channel mix.
- Exceptional leadership and team management skills. Our culture is important to us.
- Creative thinker with a passion for staying ahead of industry trends.
- Strong understanding of digital marketing trends and channels.
- Ability to present and collaborate with Senior Leadership teams.
Preferred Skills & Experience
- Great communicator & ability to succinctly explain complicated problems in the simplest way.
- Management capabilities with the ability to build and bring together a diverse and varied team.
- Flexible and resilient.
- Experience in apparel retail (DTC essential, B2B welcomed).
- Ability to work in a changeable environment in a business that has grown at speed and continues to evolve its processes, structures, and working environment; must be willing to adapt.
To apply, please send over your answers to the below to ;
- Looking at our brand's current trajectory and market position, what unique perspective and capabilities would you bring that would elevate us from where we are today to where we aspire to be?
- Describe a comprehensive brand strategy you've implemented in a previous e-commerce or fashion role. How did you ensure consistent brand positioning across different channels, and what specific metrics did you use to measure the strategy's success?
- Our business is rapidly evolving. Share an example of how you've driven brand growth in a dynamic environment. How do you stay ahead of industry trends, and how would you approach building and expanding our brand community across different platforms?
Brand Director employer: Six Stories
Contact Detail:
Six Stories Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Director
✨Tip Number 1
Familiarize yourself with Six Stories' brand values and mission. Understanding their focus on community, joy, authenticity, and quality will help you align your vision with theirs during discussions.
✨Tip Number 2
Research the latest trends in e-commerce fashion marketing. Being able to discuss current industry trends and how they can be applied to Six Stories will demonstrate your expertise and forward-thinking approach.
✨Tip Number 3
Prepare specific examples of successful brand strategies you've implemented in the past. Highlight how these strategies led to measurable growth and how you adapted them to different channels.
✨Tip Number 4
Think about innovative ways to build and engage a community around the brand. Be ready to share ideas on leveraging social media, influencer partnerships, and customer retention strategies that resonate with Six Stories' target audience.
We think you need these skills to ace Brand Director
Some tips for your application 🫡
Understand the Brand: Before you start writing, take some time to understand Six Stories' brand values and mission. Familiarize yourself with their products and target audience to tailor your application accordingly.
Craft a Unique Perspective: In your application, clearly articulate what unique perspective and capabilities you bring to the table. Highlight how your experience aligns with the brand's current trajectory and future aspirations.
Detail Your Experience: When describing your previous roles, focus on specific examples of comprehensive brand strategies you've implemented. Include metrics that demonstrate the success of these strategies to showcase your impact.
Showcase Adaptability: Given the dynamic nature of the fashion industry, provide an example of how you've successfully driven brand growth in a fast-paced environment. Emphasize your ability to adapt and thrive amidst change.
How to prepare for a job interview at Six Stories
✨Understand the Brand's Vision
Before the interview, take time to deeply understand Six Stories' brand values and vision. Familiarize yourself with their product offerings and recent achievements, such as their ranking in The Times fastest growing companies. This will help you align your responses with their goals and demonstrate your genuine interest in the brand.
✨Prepare Your Success Stories
Be ready to share specific examples from your past experiences that showcase your ability to develop and implement successful marketing strategies. Highlight how you've maintained consistent brand positioning across various channels and the metrics you used to measure success. This will illustrate your expertise and strategic thinking.
✨Showcase Your Leadership Skills
As a Brand Director, strong leadership is crucial. Prepare to discuss your experience in managing diverse teams and how you've fostered collaboration across departments. Share examples of how you've motivated your team and driven results, especially in fast-paced environments.
✨Demonstrate Industry Knowledge
Stay updated on current trends in the e-commerce fashion industry. Be prepared to discuss how you stay ahead of these trends and how you would apply this knowledge to expand Six Stories' brand community. Showing that you are proactive about industry developments will set you apart as a candidate.
