At a Glance
- Tasks: Lead online growth by integrating ecommerce, CRM, and paid media strategies.
- Company: Join a dynamic team at Six Stories, focused on innovation and customer experience.
- Benefits: Flexible remote work options, competitive salary, and a chance to shape the future of ecommerce.
- Other info: Fast-paced environment with opportunities for creativity and collaboration.
- Why this job: Make a real impact on our growth strategy while working closely with the CEO.
- Qualifications: Hands-on experience in paid social, email strategy, and ecommerce metrics.
The predicted salary is between 60750 - 74250 £ per year.
Location: UK based, in a UK time zone. We are open to remote working anywhere in the UK, but we would prefer someone based in or able to regularly work from our office in Altrincham, Greater Manchester, either in person or hybrid.
Reports to: CEO
Six Stories is looking for a Head of Growth to own and operate our online growth. You will pull ecommerce, CRM and paid media into one plan and make the moves that grow the business. This is a hands‑on role in a lean team: senior enough to connect the dots, hands‑on enough to do the work yourself, using technology and AI to move faster. You should be obsessed with ecommerce, amazing with numbers and excited about what AI lets a small team do.
The role
- Own how the website, email and paid media work together to grow Six Stories profitably online, working directly with the CEO and alongside Product, Buying and Merchandising.
- Run paid media on Meta yourself, with full ownership of the ad account and the creative system with our internal team.
- Set the email and CRM strategy, working with our CRM manager who runs the channel day to day.
- Own the website’s commercial performance: conversion, user journeys and the testing programme behind them.
- Spot patterns in the data, form a theory, then go and make the change to test it. Direction and doing are both part of the job.
What success looks like
- Paid ads run in‑house by you, scaling the right categories into the right territories internationally, with efficiency that improves as spend grows and a steady flow of strong creative.
- Clear targets for blended ROAS, new customer acquisition cost and contribution margin, reported honestly, including when they miss.
- Email and SMS growing as a share of revenue, with measurable gains in repeat purchase and customer lifetime value.
- A website with an excellent shopping experience that converts better quarter on quarter: stronger ecommerce metrics, from conversion rate to items per order, built on a real understanding of user journeys.
- A fast, visible rhythm of launching: tests, pages, emails and creative live in days rather than weeks, with marketing plans that line up with product launches, stock and the wedding calendar.
What great looks like
- Senior enough to connect the dots, hands‑on enough to get amongst it.
- Obsessed by numbers and by growth. Clear on the difference between revenue, profit and vanity metrics.
- Good taste. You can give useful feedback on photography, copy and design.
- Comfortable owning a budget and making calls without waiting to be told.
- Puts themselves in the customer’s shoes, and loves ecommerce and the industry at its heart.
Experience
- Significant hands‑on experience running paid social, ideally Meta: you have run and scaled meaningful budgets yourself.
- Experience owning email and CRM strategy on a platform such as Klaviyo.
- A strong, hands‑on ecommerce background, including conversion improvements on a live store. Shopify experience is a must.
- Confident with analytics and reporting (GA4 and platform reporting), building a clear picture from several sources.
Our Vibes
- We're tenacious - we roll up our sleeves and make things happen.
- We put the customer first - her confidence, comfort and experience guide every decision.
- We think big - because work should move the needle, not just fill the calendar.
- We move fast - we test, refine and double down on what works.
- We value calm, considered clarity - strong opinions, loosely held.
- We back each other and enjoy the journey - building something meaningful together.
Why This Role Matters
Digital is where most of our customers meet Six Stories. This role decides how we show up there and how much we earn from it, reporting to the CEO with real say in the next stage of the business.
Department: Growth | Role: Growth | Location: Altrincham, Greater Manchester (office) or UK remote | Remote status: In person or hybrid preferred; UK remote considered
We're committed to creating an inclusive and accessible experience for every candidate. For reasonable adjustments during the process, contact heythere@sixstories.co.uk.
Head of Growth in Altrincham employer: Six Stories
At Six Stories, we pride ourselves on being an exceptional employer that fosters creativity and innovation in the heart of Altrincham, Manchester. Our vibrant work culture encourages collaboration and personal growth, allowing you to thrive as you shape the narrative of one of Britain's fastest-growing bridal fashion brands. With a focus on storytelling and a commitment to supporting our employees' development, we offer a unique opportunity to make a meaningful impact while enjoying a dynamic and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth in Altrincham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Six Stories and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Six Stories are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Six Stories on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Six Stories. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth in Altrincham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Six Stories. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Six Stories:Show us that you’ve done your homework! In your application, briefly mention what you admire about Six Stories’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Six Stories
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Six Stories will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Six Stories, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
