CRM & Retention Executive in Altrincham

Summary

At Six Stories, our mission is simple: to spread more joy. From the moment someone discovers us – whether they’re a bride, a bridesmaid, or someone who loves love – we want them to feel part of something special. We’re looking for a CRM & Retention Executive who’s passionate about bringing CRM campaigns to life and supporting customer engagement across email, SMS and lifecycle journeys. This role is hands-on and delivery-driven – perfect for someone who enjoys building campaigns, optimising performance and ensuring every message is executed thoughtfully. You’ll need to be organised, data-curious and proactive. You’ll report into the Head of Trade and work closely with cross-functional partners to deliver campaigns our customers love.

Responsibilities

• Execute CRM campaigns across email and SMS, including scheduling, segmentation and deployment
• Excellent copywriting on email to craft emails that our customers love to receive
• Build, maintain and optimise automated lifecycle flows (e.g., welcome, post-purchase, re-engagement)
• Apply segmentation and personalisation logic to improve relevance and performance
• Track campaign performance and support reporting on key CRM metrics
• A/B testing (e.g., subject lines, creatives, audience segments) to continuously improve results
• Work with creative, brand and operations teams to ensure on-brand communications
• CRM data hygiene and list management in our platform
• Help troubleshoot delivery, rendering and performance issues

Qualifications

• Experience executing CRM, email or retention campaigns (ideally in an eCommerce or D2C environment)
• Familiarity with CRM tools such as Klaviyo or similar platforms
• Comfort working with campaign data and performance metrics
• Strong organisational skills and attention to detail
• Good written communication skills with a customer-centric mindset
• A proactive approach – you’re ready to jump in, deliver and iterate

You’ll love it here if you…

• Believe meaningful customer engagement is essential to growth
• Are customer centric and keep them front of mind in everything you do and create
• Enjoy working in a fast-paced environment where execution matters
• Are curious about data and motivated by improving performance
• Take pride in delivering high-quality campaign work
• Like collaborating with cross-functional teams and supporting commercial goals

Our vibes

If you associate with these then we want to hear from you:

• We’re scrappy and tenacious – we roll up our sleeves and make things happen.
• We put the customer first – their experience guides every decision.
• We think big – because why not make magic?
• We move fast – we test, pivot, and double down on what works.
• We speak with calm, considered clarity – no spin, no ego.
• We back each other and have fun – we celebrate the wins and enjoy the ride.

If you think you\\\’ll be the perfect fit for the role, please tell us why we should hire you in your cover letter.