Head of Digital Products & Content

About Us

Six Nations Rugby Ltd (6N) is the official organising body of the annual Men’s, Women’s, U20s and U23s Six Nations Championships and the Summer and Autumn Nations Series (SNS/ANS). 6N is also a co-owner of the new Nations Championship competition, shared with SANZAAR, which will be played on a biannual basis from 2026.

Working in partnership with its member unions and national federations in England (RFU), France (FFR), Ireland (IRFU), Italy (FIR), Scotland (SRU) and Wales (WRU), 6N has responsibility for the commercialisation of centralised media and commercial rights and for the promotion and operation of 6N’s competitions.

6N is committed to promoting diversity, equity and inclusion throughout the organisation. As such, we positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender assignment, religion or belief, marital status or pregnancy or maternity/paternity.

About the role

This role will report into the new Director of Growth and be responsible for the digital product suite and content output across 6N’s competitions.

The successful candidate will be based in our London or Dublin office a minimum of 3 days per week, with weekend work required during match periods.

As Head of Digital Products & Content you will:

• Work with the CCGO and Director of Growth to establish the long-term digital products & content vision, strategy and priorities across the 6N properties.
• Work with the Director of Growth to monetise our content through improved packaging, greater use of digital advertising technologies, and an ambition to create evergreen content with year-round relevance to our target audiences.
• Support the Director of Growth in creating a high performing environment by setting clear expectations, inputting on team structure, and providing direction to ensure our team members maximise their potential.
• Be responsible for driving our digital growth; from the products and experiences we create, to the way we engage with our fans on third-party platforms.
• Grow our engaged fan base through omnichannel personalisation and journey optimisation strategies, leveraging your expertise in marketing technology and communications platforms.
• Provide direction across multiple cross-functional project teams and stakeholders internally, and with our Unions, broadcasters and Partners.
• Lead on our digital vendor relationships alongside relevant team members. This currently includes Stadion, WSC, SPALK, Brightcove, PT Sportsuite, Contentful, Feeling Sports, Monterosa.
• Work with the Content Managers and Partnerships and Marketing teams to develop and maintain a comprehensive cross-platform content calendar designed to inspire engagement from new and existing rugby fans and ultimately generate revenue.
• Work with the Product Manager (Gamification) and Director of Growth to build out a gamification roadmap, with a view to longer-term D2C monetisation.
• Manage our freelance and agency teams to ensure our content production pipeline remains fresh, relevant and engaging.
• Maintain regular communication with our Unions to ensure we are servicing their clip needs in-tournament and complementing their digital platforms and content offerings.
• Manage the digital products and content budgets on a day-to-day basis, ensuring we are delivering consistent ROI for our Unions.
• Manage the reporting process with support from our Insights team to provide daily, weekly, and monthly insights and KPI tracking for key stakeholders.

The candidate we are looking for must demonstrate:

• Minimum 8 years’ experience in a B2C digital-first organisation, preferably in the media, sport or entertainment industries.
• Proven track record delivering growth in revenue and engagement through digital channels, including through content productisation and implementation of digital advertising across web & app platforms.
• Deep working knowledge of best-in-class content and digital technologies such as Customer Data Platforms, Product Analytics, Journey Orchestration, MMPs, Automated Personalisation and Machine Learning.
• A strong data-centric and analytical mind, with the ability to use data to analyse issues, develop solutions and influence key decisions.
• Reputation for building strong relationships across cross-functional and agency teams.
• Exceptional stakeholder management skills, with the ability to positively engage and influence senior colleagues both internally and externally.
• The ability to work on multiple workstreams effectively and at pace, independently or collaboratively as required.
• Proven leadership experience, including providing vision and direction to teams with varying levels of experience, adjusting your management style to accommodate others.
• French/Italian not required but would be beneficial.
• Outstanding written and verbal communication.
• The following core competencies:
• Courage: Can deliver a project or initiative at the highest-level demonstrating excellence promoting both organisational and personal reputation.
• Solidarity: Can build relationships with stakeholders especially overcoming difficult conversations or challenging situations.
• Inclusivity: Can demonstrate consideration to promoting strong EDI strategies.
• Integrity: Has the ability to work collaboratively with respect, professionalism and unity.
• Creativity: Be innovative, has taken measured risks or shown creative thinking and problem solving irrespective of whether it was a success or implemented.