Job Description
About Us
Six Nations Rugby Ltd (SNRL) is the official organising body of the annual men’s, women’s and U20s Six Nations Championships and the Summer and Autumn International Series (SNS/ANS). SNRL is also a co-owner of the new Nations Cup competition, shared with SANZAAR, which will be played on a biannual basis from 2026.
Working in partnership with its member unions and national federations in England (RFU), France (FFR), Ireland (IRFU), Italy (FIR), Scotland (SRU) and Wales (WRU), SNRL has responsibility for the commercialisation of centralised media and commercial rights and for the promotion and operation of the globally renowned Six Nations Championships, SNS/ANS, Nations Cup from 2026 and other development competitions.
The Six Nations Championship is the world’s oldest and greatest annual international rugby tournament which dates back to 1883. It consists of three highly competitive annual championships across men’s, women’s and U20s rugby. The media rights and agreed commercial rights of the SNS & ANS are also centralised, with SNRL now supporting the marketing and growth of all home-based internationals for all six unions.
SNRL is committed to promoting diversity, equity and inclusion throughout the organisation. As such, we positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender assignment, religion or belief, marital status or pregnancy or maternity/paternity.
To apply for this role please send a CV and cover letter to people@sixnationsrugby.com
About the role
As a Digital Products & Platforms Manager, you will play a key role in delivering and evolving the Six Nations digital ecosystem – including our website, mobile app and supporting technologies. You’ll work closely with internal departments and third-party agencies to define, plan, and launch new digital experiences that serve fans, support our partners, and drive the growth of our competitions.
You will:
· Help shape, manage and maintain the Six Nations digital product roadmap.
· Take ownership of delivering new experiences and improvements that deliver against the Six Nations product strategy.
· Define and manage product requirements, user stories, and acceptance criteria and create clear and concise documentation through JIRA and Confluence.
· Work closely with third-party agencies to carefully estimate, plan and manage product delivery, to ensure successful new product developments and smooth releases.
· Work closely with cross-functional internal teams including Marketing, Commercial, Media, Brand, Insights and Content teams on new initiatives and BAU.
· Communicate and report on the product development process – keeping internal and external stakeholders up to date, including Commercial partners and Unions.
· Monitor product performance via analytics, drive improvements and maintain best-in-class technical quality.
· Use data and insight to inform product decisions and prioritisation.
· Stay informed on industry trends, innovations and competitor developments.
· Support the build and delivery of Nations Cup digital products and supporting technologies.
About You
· Solid experience as a Digital Product Manager within Sport or Media, delivering consumer digital products.
· A track record of end-to-end digital product delivery in an agile environment, with a passion for producing great digital experiences for global users.
· Demonstrable end-to-end product management experience - transferring ideas from concept through to delivery.
· Comfortable using analytics (Google Analytics 4, BI dashboards) and carrying out research, and experimentation to guide decisions, identify opportunities and measure success.
· Excellent communication, interpersonal and stakeholder management skills.
· Proficient working with CMS platforms (Contentful preferred) and tools such as Jira and Confluence.
· Efficient at picking up new digital tools and an ability to upskill and train others.
· An ability to thrive in a fast-paced, collaborative environment.
· An understanding of sport is required, and rugby would be beneficial.
· French/Italian language skills not required but would be beneficial.
These are the core competencies we’re looking for:
Courage
Can deliver a project or initiative at the highest-level demonstrating excellence promoting both organisational and personal reputation
Solidarity
Can build relationships with stakeholders especially overcoming difficult conversations or challenging situations
Inclusivity
Can demonstrate consideration to promoting strong EDI strategies
Integrity
Has the ability to work collaboratively with respect, professionalism and unity.
Creativity
Be innovative, has taken measured risks or shown creative thinking and problem solving irrespective of whether it was a success or implemented
