At a Glance
- Tasks: Manage Google Tag Manager and ensure accurate tracking across digital platforms.
- Company: Join a leading iGaming organisation with a dynamic marketing team.
- Benefits: Enjoy hybrid work, competitive salary, private healthcare, and annual bonuses.
- Other info: Great career growth opportunities in a fast-paced, collaborative environment.
- Why this job: Be at the forefront of digital measurement and make a real impact.
- Qualifications: Experience in Google Tag Manager, analytics, and strong troubleshooting skills required.
The predicted salary is between 55000 - 55000 £ per year.
We are looking for a detail-oriented MarTech & Web Analytics Specialist with strong hands-on experience in Google Tag Manager, Google Analytics, consent management, conversion tracking, event tracking, and digital measurement. We need proven experience managing tracking across web and mobile environments, landing pages, campaigns, and multiple markets. We require experience with consent management platforms and a solid understanding of GDPR and privacy-compliant tracking. We are seeking someone with strong troubleshooting skills and the ability to independently resolve technical tracking issues. We need familiarity with cross-domain tracking, data layer structures, and marketing attribution tools such as Google Ads, Floodlights, Meta Pixel, AppsFlyer, SDKs, or similar. We require experience collaborating with marketing, analytics, product, engineering, and external technical teams. We value experience in performance-driven industries such as iGaming, betting, ecommerce, or digital marketing. We are looking for a proactive, highly organised, and detail-focused professional with strong ownership and accountability. Front-end development skills in HTML, CSS, and JavaScript are advantageous. Experience with server-side tracking, CAPI, S2S, Reporting APIs, app tracking, Firebase, or similar platforms is an advantage.
Responsibilities:
- Own and manage Google Tag Manager across active brands, countries, and markets.
- Maintain our Consent Management Platform and Google Analytics properties across web and app environments.
- Implement and maintain conversion tracking, event tracking, marketing pixels, and third-party tags.
- Ensure tracking accuracy and measurement reliability across our digital platforms and campaigns.
- Maintain compliance with GDPR, consent requirements, and evolving privacy standards.
- Keep our data layer structured, scalable, and reliable.
- Monitor tracking performance and proactively identify inconsistencies or issues.
- Act as the main point of contact for tracking-related issues and resolve discrepancies in conversion data.
- Debug tracking across landing pages, multi-step funnels, and cross-domain journeys.
- Support and maintain server-side tracking implementations, including S2S, CAPI, and Reporting APIs.
- Audit GTM containers, tags, triggers, variables, and data consistency across platforms.
- Reduce reliance on external engineering teams by resolving tracking issues independently where possible.
- Build, update, and maintain marketing landing pages through our CMS platforms.
- Support landing pages for PPC, Paid Social, and performance marketing campaigns.
- Implement tracking requirements directly into front-end code when required.
- Ensure pages are responsive, performant, and technically sound.
- Support rapid deployment of campaign updates without unnecessary delays.
- Act as a bridge between marketing and technical teams.
- Translate business requirements into clear technical specifications.
- Validate and QA test implementations delivered by external teams.
- Challenge and verify technical implementation where required.
- Maintain documentation for GTM structure, tagging frameworks, and tracking setups across multiple markets.
- Establish and enforce best practices for tracking implementation.
- Support consistency, audit readiness, quality control, and future scalability across our web properties.
We are a leading organisation within the iGaming and online entertainment industry, and this hybrid London-based role sits at the intersection of marketing, analytics, and engineering. You will join our growing marketing team and report into the Senior Marketing Analyst, working as a key liaison between internal stakeholders and external technical teams. This is a hands-on role for a technically minded, proactive, and detail-oriented professional who is comfortable working across both technical and non-technical teams. We offer 24 days of annual leave with additional days after 3 years of service, a hybrid working model with 3 days in the office and 2 days from home, a competitive salary plus annual bonus after probation, private healthcare and life insurance after probation, pension scheme participation, and regular team events including monthly lunches and corporate gatherings. You will have the opportunity to grow professionally within one of the world's largest iGaming organisations in a fast-paced, collaborative, and international environment.
MarTech & Web Analytics Specialist employer: Sivara GmbH
Join a leading organisation in the iGaming and online entertainment industry, where you will thrive in a hybrid London-based role that blends marketing, analytics, and engineering. We pride ourselves on a supportive work culture that fosters professional growth, offering 24 days of annual leave, private healthcare, and a competitive salary with bonuses. With a collaborative environment and regular team events, this is an excellent opportunity for a detail-oriented MarTech & Web Analytics Specialist to make a meaningful impact while enjoying a balanced work-life dynamic.
StudySmarter Expert Advice🤫
We think this is how you could land MarTech & Web Analytics Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sivara GmbH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sivara GmbH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sivara GmbH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sivara GmbH. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace MarTech & Web Analytics Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sivara GmbH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sivara GmbH:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sivara GmbH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sivara GmbH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sivara GmbH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sivara GmbH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
