At a Glance
- Tasks: Manage Google Tag Manager and ensure tracking reliability across multiple platforms.
- Company: Leading organisation in the iGaming and online entertainment industry.
- Benefits: Competitive salary, annual bonus, private healthcare, and hybrid working model.
- Other info: Opportunity to work internationally with multiple brands and markets.
- Why this job: Join a dynamic team at the intersection of marketing, analytics, and engineering.
- Qualifications: Experience with Google Tag Manager, Google Analytics, and event tracking.
The predicted salary is between 55000 - 55000 £ per year.
Salary: £55,000 - 55,000 per year
Requirements
- Strong hands-on experience with Google Tag Manager.
- Experience with Google Analytics across web and app environments.
- Experience working with Consent Management Platforms and privacy compliance requirements.
- Solid understanding of event tracking, conversion tracking, and data layer structures.
- Experience debugging tracking issues across web and mobile environments.
- Experience supporting marketing and analytics teams.
- Ability to independently troubleshoot and resolve technical issues.
- Familiarity with cross-domain tracking.
- Exposure to app tracking concepts such as Firebase or similar platforms.
- Experience in performance-driven industries such as gaming, betting, e-commerce, or digital marketing.
- Highly detail-oriented and organised.
- Proactive, solution-focused mindset.
- Strong ownership, accountability, and the ability to challenge implementation.
Advantageous:
- Front-end development skills in HTML, CSS, and JavaScript.
- Experience with server-side tracking, CAPI, S2S, or Reporting APIs.
- Experience working in the iGaming, betting, online casino, or e-commerce sector.
- Experience with app tracking, SDKs, AppsFlyer, Firebase, or similar platforms.
Responsibilities
- Own and manage Google Tag Manager across active brands, countries, and markets.
- Manage and maintain our Consent Management Platform.
- Maintain Google Analytics properties across web and app environments.
- Implement and maintain conversion tracking, event tracking, marketing pixels, and third-party tags.
- Ensure tracking reliability across platforms such as Google Ads, Floodlights, Meta Pixel, AppsFlyer, SDKs, and app campaigns.
- Keep tracking implementations compliant with GDPR, consent management requirements, and evolving privacy standards.
- Maintain a structured, scalable, and reliable data layer.
- Monitor tracking performance and proactively identify issues or inconsistencies.
- Act as the main point of contact for tracking-related issues.
- Investigate and resolve discrepancies in conversion data.
- Debug tracking across landing pages, multi-step funnels, and cross-domain journeys.
- Support and maintain server-side tracking implementations, including S2S, CAPI, and Reporting APIs.
- Perform regular audits of GTM containers, tags, triggers, variables, and data consistency across multiple platforms.
- Reduce reliance on external engineering teams by independently resolving tracking issues where possible.
- Build, update, and maintain marketing landing pages through CMS platforms.
- Support landing pages for channels such as PPC, Paid Social, and performance marketing.
- Implement tracking requirements directly into front-end code where required.
- Ensure pages are responsive, performant, and technically sound.
- Act as a bridge between marketing and technical teams.
- Translate business requirements into clear technical specifications.
- Validate and QA test implementations delivered by external teams.
- Challenge and verify technical implementation where required.
- Support teams with clear communication around tracking, tagging, and analytics requirements.
Technologies
- CMS
- CSS
- Firebase
- Support
- JavaScript
- Marketing
- Mobile
- Web
- QA Testing
We are a leading organisation within the iGaming and online entertainment industry, and we are looking for a technically minded Martech/Tagging Specialist to join our growing marketing team in a hybrid London-based role. This position sits at the intersection of marketing, analytics, and engineering, and reports into our Senior Marketing Analyst. We offer 24 days of annual leave, a hybrid working model with 3 days in the office, a competitive salary plus annual bonus after probation, private healthcare and life insurance after probation, and participation in our company pension scheme. This is an opportunity to work across multiple brands, countries, and markets in an international environment where accuracy, collaboration, and reliable measurement are central to how we operate.
Martech/Tagging Specialist employer: Sivara GmbH
As a leading organisation in the iGaming and online entertainment industry, we pride ourselves on fostering a dynamic work culture that values accuracy, collaboration, and innovation. Our hybrid London-based role offers not only a competitive salary and annual bonus but also generous benefits such as private healthcare, life insurance, and a robust pension scheme, ensuring our employees feel valued and supported. With ample opportunities for professional growth and the chance to work across diverse brands and markets, we are committed to empowering our team members to thrive in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Martech/Tagging Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sivara GmbH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sivara GmbH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sivara GmbH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sivara GmbH. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Martech/Tagging Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sivara GmbH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sivara GmbH:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sivara GmbH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sivara GmbH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sivara GmbH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sivara GmbH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
