At a Glance
- Tasks: Lead and evolve our CRM strategy to drive revenue and customer value.
- Company: Join a leading high-growth FinTech transforming lifecycle marketing.
- Benefits: Competitive salary, autonomy in role, and opportunity for impactful work.
- Other info: Dynamic environment with a focus on innovation and team development.
- Why this job: Shape a best-in-class CRM function with AI and automation at the core.
- Qualifications: Strong CRM leadership experience and hands-on knowledge of modern platforms.
The predicted salary is between 100000 - 100000 £ per year.
We are looking for strong CRM leadership experience within a high-growth or fast-paced environment. We need a proven track record of building and scaling lifecycle programmes, not just optimising existing ones. We want a commercial mindset with a focus on revenue, retention, and customer value. We require hands-on experience with modern CRM platforms such as Braze or similar tools. We need experience leveraging automation and AI within CRM workflows. We are looking for someone comfortable operating at both strategic and executional levels. We need strong stakeholder management and cross-functional collaboration skills. We value experience leading, coaching, and developing high-performing teams.
Responsibilities:
- We own and evolve the end-to-end CRM strategy aligned to commercial growth targets.
- We build and optimise multi-channel lifecycle journeys including onboarding, engagement, reactivation, and cross-sell.
- We drive segmentation and personalisation at scale.
- We implement and scale AI-driven workflows to improve speed and efficiency.
- We establish a fast-paced testing and experimentation culture.
- We define and own CRM KPIs tied directly to revenue and customer value.
- We lead, coach, and develop a high-performing CRM team.
- We partner closely with performance, product, and martech teams.
- We work hands-on to move quickly from idea to build, test, and optimise.
We are a leading high-growth FinTech undergoing a major transformation across performance and lifecycle marketing. We have strong foundations in place and are looking for a senior CRM leader to take ownership of the function and elevate it into a best-in-class, commercially driven engine. This is a high-ownership role with real autonomy, based in London with three days per week in the office. We offer the opportunity to shape and scale a modern CRM function in a fast-moving, ambitious environment, with AI and automation at the core of the roadmap and a clear impact on revenue and growth.
Head of CRM in London employer: Sivara GmbH
As a leading high-growth FinTech based in London, we pride ourselves on fostering a dynamic work culture that champions innovation and collaboration. Our employees enjoy the autonomy to shape impactful CRM strategies while benefiting from hands-on experience with cutting-edge technologies like AI and automation. With a strong emphasis on personal and professional growth, we provide ample opportunities for our team members to lead, coach, and develop within a supportive environment that values their contributions to our commercial success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sivara GmbH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sivara GmbH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sivara GmbH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sivara GmbH. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of CRM in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sivara GmbH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sivara GmbH:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sivara GmbH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sivara GmbH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sivara GmbH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sivara GmbH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
