At a Glance
- Tasks: Lead and innovate CRM strategies to drive revenue and customer engagement.
- Company: Dynamic FinTech company transforming lifecycle marketing with AI.
- Benefits: Competitive salary, autonomy in role, and opportunity for career growth.
- Other info: Work in London with flexible remote options and a focus on innovation.
- Why this job: Shape a best-in-class CRM function in a fast-paced, ambitious environment.
- Qualifications: Proven CRM leadership experience and hands-on knowledge of modern platforms.
The predicted salary is between 100000 - 100000 £ per year.
Salary: £100,000 - 100,000 per year
Requirements:
- Strong CRM leadership experience within a high-growth or fast-paced environment.
- Proven track record of building and scaling lifecycle programmes, not just optimising existing ones.
- Commercial mindset with a focus on revenue, retention, and customer value.
- Hands-on experience with modern CRM platforms such as Braze or similar tools.
- Experience leveraging automation and AI within CRM workflows.
- Comfortable operating at both strategic and executional levels.
- Strong stakeholder management and cross-functional collaboration skills.
- Experience leading, coaching, and developing high-performing teams.
Responsibilities:
- Own and evolve the end-to-end CRM strategy aligned to commercial growth targets.
- Build and optimise multi-channel lifecycle journeys including onboarding, engagement, reactivation, and cross-sell.
- Drive segmentation and personalisation at scale.
- Implement and scale AI-driven workflows to improve speed and efficiency.
- Establish a fast-paced testing and experimentation culture.
- Define and own CRM KPIs tied directly to revenue and customer value.
- Lead, coach, and develop a high-performing CRM team.
- Partner closely with performance, product, and martech teams.
- Work hands-on to move quickly from idea to build, test, and optimise.
We are a leading high-growth FinTech undergoing a major transformation across performance and lifecycle marketing. We have strong foundations in place and are looking for a senior CRM leader to take ownership of the function and elevate it into a best-in-class, commercially driven engine. This is a high-ownership role with real autonomy, based in London with three days per week in the office. We offer the opportunity to shape and scale a modern CRM function in a fast-moving, ambitious environment, with AI and automation at the core of the roadmap and a clear impact on revenue and growth.
Head of CRM employer: Sivara GmbH
As a leading high-growth FinTech based in London, we pride ourselves on fostering a dynamic work culture that champions innovation and collaboration. Our employees enjoy the autonomy to shape impactful CRM strategies while benefiting from hands-on experience with cutting-edge technologies like AI and automation. We are committed to professional development, offering ample opportunities for growth and leadership within a supportive environment that values high performance and teamwork.
