Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead Cardiff Airport's marketing, PR, and communications strategy to elevate its brand.
- Company: Join Cardiff International Airport, a key player in tourism and economic development.
- Benefits: Enjoy a competitive salary, 25 days holiday, pension scheme, and various discounts.
- Why this job: Be part of a dynamic team driving impactful campaigns and community connections.
- Qualifications: Proven experience in senior marketing roles and stakeholder engagement is essential.
- Other info: Fluency in Welsh is a plus, but passion for the culture is valued.
The predicted salary is between 60000 - 84000 £ per year.
Sitka Recruitment is delighted to be partnering with Cardiff International Airport on this brilliant opportunity for a strategic, creative, and influential marketing leader, someone who will drive the airport’s brand forward and strengthen its voice at home and abroad.
As the new Head of Marketing, Comms & PR, you’ll oversee brand strategy, marketing, PR, and stakeholder relations, and you will play a vital role in helping to position Cardiff Airport as a key player in tourism, economic development, and international connectivity.
You’ll manage a high-performing marcoms team, craft campaigns that make headlines, and build partnerships with airlines, businesses, government, media and communities.
The Job
- Shape, lead and deliver Cardiff Airport’s marketing, brand and communications strategy.
- Elevate its national and international profile through bold campaigns.
- Lead integrated, multi-channel B2C and B2B campaigns to support route development and increase passenger numbers.
- Drive commercial revenue growth from non-aeronautical streams such as parking, retail, and seasonal events.
- Drive engagement with Welsh Government, Visit Wales, business leaders and more.
- Create and deliver a consistent, bilingual (Welsh/English) communications plan across all platforms.
The person specification
- Proven track record in senior marketing or communications leadership roles.
- Deep understanding of stakeholder engagement and public affairs.
- Excellent knowledge of Wales and the Welsh business landscape.
- Experience developing and implementing marketing, communications and engagement strategies.
- Experience communicating complex information clearly and effectively to a diverse range of audiences.
- Experience procuring effective marcoms and stakeholder management tools.
- Experience leading multi-skilled teams, managing budgets, and running integrated campaigns.
- Passion for storytelling, community connection, and brand growth.
- Fluency in Welsh isn’t essential, but a love for and interest in the language and culture is.
Salary & benefits
- Annual salary is £70,000–£75,000 per annum (top end will be offered only for an exceptional candidate)
- 25 days holiday increasing with service, plus bank holidays
- Pension scheme
- Life assurance 3 x annual salary
- Employee assistance programme
- Various discounts
The next step
For full details on the role, please contact Ita McNeil-Jones on ita@sitka.wales in the first instance, and she will send you the job description and arrange an initial discussion – please quote the reference Sitka_484
Please note any CVs sent directly to Cardiff Airport will be forwarded to Sitka Recruitment to ensure a fair and open process.
#J-18808-Ljbffr
Head of Marketing, PR & Communications employer: Sitka Recruitment Ltd
Contact Detail:
Sitka Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing, PR & Communications
✨Tip Number 1
Network with professionals in the aviation and tourism sectors. Attend industry events or webinars where you can meet key players and discuss your interest in the Head of Marketing role at Cardiff Airport.
✨Tip Number 2
Familiarise yourself with Cardiff Airport's current marketing strategies and campaigns. Understanding their brand voice and recent initiatives will help you articulate how you can enhance their marketing efforts during discussions.
✨Tip Number 3
Prepare to showcase your leadership style and team management skills. Think of specific examples from your past experiences that demonstrate your ability to lead a high-performing marcoms team effectively.
✨Tip Number 4
Research the Welsh business landscape and current trends in tourism and economic development. Being knowledgeable about local issues and opportunities will position you as a strong candidate who understands the regional context.
We think you need these skills to ace Head of Marketing, PR & Communications
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Marketing, PR & Communications position. Tailor your application to highlight your relevant experience in strategic marketing and stakeholder engagement.
Craft a Compelling CV: Your CV should reflect your proven track record in senior marketing roles. Emphasise your leadership experience, successful campaigns, and any specific achievements that align with the job description, such as driving commercial revenue growth or managing multi-skilled teams.
Write a Strong Cover Letter: In your cover letter, express your passion for storytelling and community connection. Discuss how your skills and experiences can elevate Cardiff Airport's brand and communications strategy. Make sure to mention your understanding of the Welsh business landscape and any relevant cultural interests.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors or typos. A polished application reflects your attention to detail and professionalism, which are crucial for a leadership role in marketing and communications.
How to prepare for a job interview at Sitka Recruitment Ltd
✨Research Cardiff Airport
Before the interview, make sure to thoroughly research Cardiff Airport's current marketing strategies, recent campaigns, and its position in the tourism sector. Understanding their brand voice and values will help you align your responses with their goals.
✨Showcase Your Leadership Experience
Prepare examples from your past roles that demonstrate your ability to lead high-performing teams and manage integrated campaigns. Highlight specific achievements that showcase your strategic thinking and creativity in marketing.
✨Understand Stakeholder Engagement
Be ready to discuss your experience with stakeholder engagement and public affairs. Think of examples where you've successfully built partnerships or communicated complex information to diverse audiences, as this is crucial for the role.
✨Emphasise Your Passion for Storytelling
Since the role requires a passion for storytelling and community connection, prepare to share how you've used storytelling in your previous marketing efforts. Discuss how you can leverage this skill to enhance Cardiff Airport's brand narrative.
