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- Tasks: Support email marketing and paid campaigns, driving data-driven strategies for improvement.
- Company: Join a dynamic organization focused on enhancing digital marketing efforts and community engagement.
- Benefits: Enjoy a full-time role with opportunities for growth and skill development in a supportive environment.
- Why this job: Be at the forefront of digital marketing, making a real impact while collaborating with creative teams.
- Qualifications: No specific experience required; passion for digital marketing and eagerness to learn are key!
- Other info: Work from our London office, with a permanent contract and a friendly team atmosphere.
The predicted salary is between 30000 - 42000 £ per year.
The Digital Marketing Officer will support the organisation’s day-to-day email marketing and paid marketing channel needs, delivering a data-driven strategic approach to improve teams’ email correspondence and online marketing activities as well as provide insight and support for ‘best practice’ to improve our digital output.
Job Scope
- Be the main point of contact and campaign approval point for internal teams to support and develop strong-performing email marketing campaigns using our current email marketing platform, ClickDimensions (linked to the Society’s CRM, Dynamics).
- Build and run strategic paid advertising campaigns to help promote key Society activities and events on Google Search, social media channels, and YouTube, working with the Social Media Officer.
- Help to facilitate a change in email marketing platform provider, acting as the main liaison with the new provider, managing technical support queries for the platform, and ensuring the Society’s email provision fits the organisation’s needs.
- Help drive improvements in line with the email marketing strategy to improve the organisation’s email communications based on best practices, data, and performance.
- Monitor the performance of the Society’s email and paid promotional activities with the support of the Digital Analyst to provide regular, easily accessible reports.
- Be the main point of contact for PECR information at the Society in relation to following GDPR guidelines for data protection.
- Identify opportunities to improve processes, data management, and campaigns, and work with internal teams to facilitate them.
Reports to: Social Media Officer
Line manages: None
Location: 6-9 Carlton House Terrace, London
Hours: Full-time, 35 hours per week
Contract type: Permanent
Application closing date: 23 February 2025 at 23:59.
Interview dates: 11, 12 & 13 March 2025.
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Digital Marketing Officer employer: SitePoint Pty.
Contact Detail:
SitePoint Pty. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Officer
✨Tip Number 1
Familiarize yourself with ClickDimensions and Dynamics CRM, as these are crucial tools for the role. Understanding how to navigate and utilize these platforms will give you a significant advantage during the interview.
✨Tip Number 2
Stay updated on the latest trends in email marketing and paid advertising. Being able to discuss recent developments or successful campaigns can demonstrate your passion and knowledge in the field.
✨Tip Number 3
Prepare to showcase your analytical skills by discussing how you've used data to drive marketing decisions in the past. Highlight specific examples where your insights led to improved campaign performance.
✨Tip Number 4
Understand GDPR guidelines and data protection best practices, as this is a key aspect of the role. Being knowledgeable about compliance will show that you take data privacy seriously and can handle sensitive information responsibly.
We think you need these skills to ace Digital Marketing Officer
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Digital Marketing Officer position. Understand the key responsibilities and required skills, especially around email marketing and data-driven strategies.
Tailor Your CV: Customize your CV to highlight relevant experience in digital marketing, particularly with email campaigns and paid advertising. Include specific examples of past successes and metrics that demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of best practices. Mention your familiarity with tools like ClickDimensions and Dynamics CRM, and how you can contribute to improving the Society’s digital output.
Highlight Data-Driven Achievements: In both your CV and cover letter, emphasize your ability to analyze data and improve marketing strategies based on performance metrics. Provide examples of how you've used data to drive successful campaigns in the past.
How to prepare for a job interview at SitePoint Pty.
✨Know Your Tools
Familiarize yourself with ClickDimensions and Dynamics CRM before the interview. Being able to discuss your experience with these platforms will show that you're prepared and understand the technical aspects of the role.
✨Showcase Your Campaign Successes
Prepare examples of successful email marketing campaigns you've managed in the past. Highlight the strategies you used, the results achieved, and how you utilized data to drive improvements.
✨Understand GDPR and PECR
Brush up on GDPR guidelines and PECR regulations. Be ready to discuss how you would ensure compliance in email marketing practices, as this is a crucial aspect of the role.
✨Be Ready to Discuss Collaboration
Since you'll be working closely with the Social Media Officer and other internal teams, think about how you can foster collaboration. Share ideas on how to integrate email marketing with social media campaigns for maximum impact.
