At a Glance
- Tasks: Lead global partner marketing strategy and drive measurable revenue growth.
- Company: Join SiteMinder, a leading hotel commerce platform with a diverse and inclusive culture.
- Benefits: Enjoy equity packages, hybrid working, mental health initiatives, and generous leave policies.
- Other info: Opportunity to develop talent and work in a dynamic, collaborative environment.
- Why this job: Make a real impact in a pivotal leadership role at an exciting time for SiteMinder.
- Qualifications: Extensive B2B marketing experience, especially in partner or channel marketing.
The predicted salary is between 50000 - 70000 £ per year.
At Site Minder we believe the individual contributions of our employees are what drive our success.
That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives.
Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so.
It’s in our differences that we will keep revolutionising the way for our customers.
We are better together!
What We Do...
We’re people who love technology but know that hoteliers just want things to be simple.
So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.
We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.
And today, we’re the world’s leading open hotel commerce platform, supporting 50,000 hotels in 150+ countries - with over 130 million reservations processed by Site Minder’s technology every year.
About the Senior Manager, Partner Marketing (Mat cover)
As Senior Manager, Partner Marketing, you'll own global partner marketing strategy and execution, driving partner preference, enabling co-marketing at scale, and turning Site Minder's ecosystem into a predictable, measurable revenue engine.
This is a pivotal leadership role at an exciting inflection point, as we launch Site Minder’s new Partner Experience (microsite), scale our Integrations Hub, and embed a dual-engine partner marketing model into a fully integrated in-market team.
You'll lead a small, focused team of two direct reports and work closely with the Ecosystem, Field and Enterprise Marketing teams to ensure partners are enabled, activated, and contributing to pipeline growth across every region.
This is a fixed-term maternity cover contract and an exceptional opportunity to step into a high-impact leadership role and leave a real mark on how Site Minder grows with and through its partner ecosystem.
What you have...
- Extensive experience in B2B marketing, with solid background in senior partner marketing, channel marketing, or ecosystem marketing roles
- Proven track record building and executing co-marketing programs that drive measurable pipeline and revenue through partners
- Experience leading small marketing teams with a track record of developing talent and delivering through others
- Demonstrated success launching or scaling digital partner experiences such as partner portal, microsite, or partner-facing content hubs
- Background in Saa S, technology, or marketplace environments; hospitality technology experience is a strong advantage
Skills and competencies
- Strong strategic marketing thinking with the ability to translate strategy into actionable plans and campaigns
- Excellent stakeholder management skills, able to influence and coordinate across Ecosystem, Sales, Field, and senior leadership without direct authority
- Data-driven approach to decision-making; comfortable with pipeline metrics, MQL targets, and campaign ROI reporting
- Highly organised with strong project management skills; able to manage multiple workstreams and competing priorities
- Confident communicator and presenter, able to represent Partner Marketing clearly at a leadership level
- Experience with marketing automation and CRM platforms such as Marketo and Salesforce preferred
What you will do...
- Drive and guide the global partner marketing strategy across Marketing TO Partners (enablement and preference) and Marketing WITH Partners (demand generation and revenue).
- Lead and develop the partner marketing team, translating strategy into quarterly plans, campaigns, KPIs, and measurable commercial outcomes.
- Manage partner prioritisation and investment across Strategic, Growth, and Long-tail tiers to maximise partner-sourced pipeline and revenue contribution.
- Drive alignment across Ecosystem, Field, Sales, and Enterprise Marketing to ensure coordinated partner-led growth globally.
- Build and scale the WITH Partner demand engine through joint GTM campaigns, co-marketing frameworks, webinars, ABM plays, and regional activations with strategic partners.
- Own the TO Partner strategy, including partner onboarding, enablement, tiering, communications, certifications, and lifecycle programs.
- Evolve the partner program into a partner preference engine that strengthens partner advocacy, engagement, and recommendation of Site Minder.
- Lead the GTM strategy and launch of the Partner Microsite and Integrations Hub experience, including partner landing pages, badging, content, and discovery frameworks.
- Coordinate cross-functional delivery across Ecosystem, Web, Design, Studio, and Product teams while driving ongoing optimisation and performance measurement.
- Ensure partner marketing operates within the global in-market model, globally built and locally activated.
- Partner closely with Ecosystem, Sales, Field, and Enterprise Marketing teams to align partner strategy, account planning, and commercial execution.
Our Perks & Benefits...
- Equity packages for you to be a part of the Site Minder journey
- Hybrid working model
- Mental health and well-being initiatives
- Generous parental (including secondary) leave policy
- Paid birthday, study and volunteering leave every year
- Sponsored social clubs, team events, and celebrations
- Employee Resource Groups (ERG) to help you connect and get involved
- Investment in your personal growth offering training for your advancement
We encourage people from underrepresented groups to apply.
#J-18808-Ljbffr
Senior Manager, Partner Marketing (Mat cover) London • FullTime • Marketing employer: SiteMinder
SiteMinder is an exceptional employer that values diversity and innovation, providing a dynamic work environment for its Bilingual SaaS Sales Executive role. With a strong focus on employee well-being, the company offers a hybrid working model, mental health initiatives, and generous parental leave, fostering a supportive culture that encourages professional growth and collaboration. Working with hotel owners across Europe and the UK, you'll have the opportunity to make a meaningful impact while developing your skills in a thriving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Partner Marketing (Mat cover) London • FullTime • Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SiteMinder and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SiteMinder are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SiteMinder on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SiteMinder. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Partner Marketing (Mat cover) London • FullTime • Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SiteMinder. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SiteMinder:Show us that you’ve done your homework! In your application, briefly mention what you admire about SiteMinder’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SiteMinder
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SiteMinder will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SiteMinder, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
