At a Glance
- Tasks: Lead market strategy and growth for SiteMinder across the EMEA region.
- Company: Join a leading tech company revolutionising hotel commerce since 2006.
- Benefits: Equity packages, hybrid work, mental health initiatives, and generous leave policies.
- Other info: Dynamic environment with opportunities for personal growth and team collaboration.
- Why this job: Shape the future of hospitality technology and make a real impact.
- Qualifications: Extensive leadership experience in high-growth SaaS environments; travel sector experience is a plus.
The predicted salary is between 80000 - 100000 € per year.
At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!
What We Do… We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply. We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between. And today, we’re the world’s leading open hotel commerce platform, supporting 50,000 hotels in 150+ countries - with over 130 million reservations processed by SiteMinder’s technology every year.
About the Regional Market VP role… The Regional Market Vice President (VP) is responsible for shaping and delivering SiteMinder’s market strategy, positioning, and growth across the EMEA region. This role defines the regional market narrative—supporting how SiteMinder competes and creates value within the hospitality technology landscape. This position calls for a commercially aware and strategic leader with a strong understanding of market dynamics, the competitive environment, and customer needs. The Market VP works in partnership with cross‑functional teams—including sales, marketing, partnerships, product, and revenue operations—to align priorities and deliver regional plans. As a senior market leader, the Market VP uses market insight to inform direction across go‑to‑market, product, partnerships, and customer experience. The role represents the region externally with customers, partners, and industry stakeholders, and internally across the organisation. This role is part of a global team at SiteMinder. Some flexibility in working hours is expected to support collaboration across time zones.
Key responsibilities and characteristics
- Strategic Leadership
- Shape and deliver go‑to‑market strategies aligned with regional opportunities.
- Provide clear direction while encouraging input from relevant teams.
- Develop team capability through feedback, support, and clear expectations.
- Contribute to a collaborative and inclusive working environment.
- Work with senior leaders and cross‑functional teams—including marketing, product, finance, and onboarding—to maintain alignment.
- Represent regional perspectives in internal and external settings.
- Revenue & Growth
- Contribute to and deliver sustainable revenue growth across the EMEA region.
- Maintain accountability for regional revenue and market share outcomes.
- Identify opportunities to expand market presence and customer reach.
- Engage in industry events, conferences, and customer discussions.
- Monitor market trends and use insights to inform decisions.
- Track performance using KPIs and adjust plans as needed.
- Team Leadership
- Lead a team across sales, marketing, and operations.
- Set clear goals and encourage shared accountability.
- Support hiring, onboarding, and ongoing development.
- Customer Relationships
- Build and maintain effective relationships with customers, partners, and stakeholders.
- Ensure customer feedback and issues are addressed appropriately.
- Operational Effectiveness
- Manage regional budget and resource allocation with care.
- Improve processes where this adds value.
- Support coordination across teams to strengthen the customer experience.
People who are successful in this role have:
- Extensive senior leadership experience in GTM, ideally leading multiple geo‑based segments, within a high growth, SAAS sales environment.
- Experience within the travel sector is a significant plus, but not essential.
- Inspirational leader with a proven ability to build, manage, and scale a high‑performing sales team to achieve significant revenue growth.
- Strong technology industry experience and a genuine curiosity for next generation solutions such as AI.
- In‑depth understanding of the EMEA markets, familiarity with local culture, and business environment.
- Strong business acumen, including the ability to analyse, and translate market intelligence data into actionable strategies and sales plans.
- Outstanding communication, negotiation and interpersonal skills with the ability to influence and build relationships at all levels of the organisation.
- Thrive on working in a fast‑paced, dynamic environment with the ability to adapt quickly to changing priorities and market conditions.
Our Perks & Benefits…
- Equity packages for you to be a part of the SiteMinder journey.
- Hybrid working model.
- Mental health and well‑being initiatives.
- Generous parental (including secondary) leave policy.
- Paid birthday, study and volunteering leave every year.
- Sponsored social clubs, team events, and celebrations.
- Employee Resource Groups (ERG) to help you connect and get involved.
- Investment in your personal growth offering training for your advancement.
Regional Market VP employer: SiteMinder
At SiteMinder, we pride ourselves on fostering a diverse and inclusive work culture that empowers our employees to thrive. As a Regional Market VP, you will benefit from a hybrid working model, generous parental leave, and equity packages, all while leading a high-performing team in the dynamic hospitality technology sector. With a strong focus on personal growth and well-being initiatives, SiteMinder is committed to supporting your career development and ensuring you feel valued as part of our innovative journey.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Market VP
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching SiteMinder’s culture and values. Understand their market strategy and think about how your experience aligns with their goals. This will help you stand out as someone who truly gets what they’re all about.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can drive growth and innovation at SiteMinder. Tailor your examples to show how you can contribute to their mission of simplifying hotel commerce.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the SiteMinder team.
We think you need these skills to ace Regional Market VP
Some tips for your application 🫡
Show Your Unique Self:At StudySmarter, we value diversity and individuality. Make sure your application reflects who you are—your experiences, perspectives, and what makes you unique. This is your chance to stand out!
Tailor Your Application:Don’t just send a generic CV and cover letter! We want to see how your skills and experiences align with the Regional Market VP role. Highlight relevant achievements and demonstrate your understanding of the hospitality tech landscape.
Be Clear and Concise:We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where necessary and make it easy for us to see your key accomplishments and skills at a glance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at SiteMinder
✨Know Your Market Inside Out
Before the interview, dive deep into the EMEA market dynamics and SiteMinder's position within it. Understand the competitive landscape and be ready to discuss how you can leverage your insights to shape effective go-to-market strategies.
✨Showcase Your Leadership Style
As a Regional Market VP, your leadership approach is crucial. Prepare examples of how you've built and scaled high-performing teams in the past. Highlight your ability to foster collaboration and inclusivity, as this aligns with SiteMinder's values.
✨Demonstrate Customer-Centric Thinking
Be ready to discuss how you've built strong relationships with customers and stakeholders. Share specific instances where you've used customer feedback to drive strategic decisions or improve processes, showcasing your commitment to enhancing the customer experience.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and adaptability in a fast-paced environment. Think of scenarios where you've had to pivot strategies based on market trends or internal feedback, and be prepared to explain your thought process and outcomes.
