At a Glance
- Tasks: Lead global partner marketing strategy and drive measurable revenue growth.
- Company: Join SiteMinder, a leading hotel commerce platform with a diverse and inclusive culture.
- Benefits: Enjoy equity packages, hybrid work, mental health initiatives, and generous leave policies.
- Other info: Opportunity for personal growth with training and development initiatives.
- Why this job: Make a real impact in a pivotal leadership role at an exciting time for SiteMinder.
- Qualifications: Extensive B2B marketing experience and proven track record in partner marketing.
The predicted salary is between 50000 - 70000 £ per year.
At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!
What We Do… We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply. We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between. And today, we’re the world’s leading open hotel commerce platform, supporting 50,000 hotels in 150+ countries - with over 130 million reservations processed by SiteMinder’s technology every year.
About the Senior Manager, Partner Marketing As Senior Manager, Partner Marketing, you'll own global partner marketing strategy and execution, driving partner preference, enabling co-marketing at scale, and turning SiteMinder's ecosystem into a predictable, measurable revenue engine. This is a pivotal leadership role at an exciting inflection point, as we launch SiteMinder’s new Partner Experience (microsite), scale our Integrations Hub, and embed a dual-engine partner marketing model into a fully integrated in-market team. You'll lead a small, focused team of two direct reports and work closely with the Ecosystem, Field and Enterprise Marketing teams to ensure partners are enabled, activated, and contributing to pipeline growth across every region. This is a fixed-term maternity cover contract and an exceptional opportunity to step into a high-impact leadership role and leave a real mark on how SiteMinder grows with and through its partner ecosystem.
What you have...
- Extensive experience in B2B marketing, with solid background in senior partner marketing, channel marketing, or ecosystem marketing roles
- Proven track record building and executing co-marketing programs that drive measurable pipeline and revenue through partners
- Experience leading small marketing teams with a track record of developing talent and delivering through others
- Demonstrated success launching or scaling digital partner experiences such as partner portal, microsite, or partner-facing content hubs
- Background in SaaS, technology, or marketplace environments; hospitality technology experience is a strong advantage
Skills and competencies
- Strong strategic marketing thinking with the ability to translate strategy into actionable plans and campaigns
- Excellent stakeholder management skills, able to influence and coordinate across Ecosystem, Sales, Field, and senior leadership without direct authority
- Data-driven approach to decision-making; comfortable with pipeline metrics, MQL targets, and campaign ROI reporting
- Highly organised with strong project management skills; able to manage multiple workstreams and competing priorities
- Confident communicator and presenter, able to represent Partner Marketing clearly at a leadership level
- Experience with marketing automation and CRM platforms such as Marketo and Salesforce preferred
What you will do...
- Drive and guide the global partner marketing strategy across Marketing TO Partners (enablement and preference) and Marketing WITH Partners (demand generation and revenue).
- Lead and develop the partner marketing team, translating strategy into quarterly plans, campaigns, KPIs, and measurable commercial outcomes.
- Manage partner prioritisation and investment across Strategic, Growth, and Long-tail tiers to maximise partner-sourced pipeline and revenue contribution.
- Drive alignment across Ecosystem, Field, Sales, and Enterprise Marketing to ensure coordinated partner-led growth globally.
- Build and scale the WITH Partner demand engine through joint GTM campaigns, co-marketing frameworks, webinars, ABM plays, and regional activations with strategic partners.
- Own the TO Partner strategy, including partner onboarding, enablement, tiering, communications, certifications, and lifecycle programs.
- Evolve the partner program into a partner preference engine that strengthens partner advocacy, engagement, and recommendation of SiteMinder.
- Lead the GTM strategy and launch of the Partner Microsite and Integrations Hub experience, including partner landing pages, badging, content, and discovery frameworks.
- Coordinate cross-functional delivery across Ecosystem, Web, Design, Studio, and Product teams while driving ongoing optimisation and performance measurement.
- Ensure partner marketing operates within the global in-market model, globally built and locally activated.
- Partner closely with Ecosystem, Sales, Field, and Enterprise Marketing teams to align partner strategy, account planning, and commercial execution.
Our Perks & Benefits…
- Equity packages for you to be a part of the SiteMinder journey
- Hybrid working model
- Mental health and well-being initiatives
- Generous parental (including secondary) leave policy
- Paid birthday, study and volunteering leave every year
- Sponsored social clubs, team events, and celebrations
- Employee Resource Groups (ERG) to help you connect and get involved
- Investment in your personal growth offering training for your advancement
Does this job sound like you? If yes, we'd love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch. When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.
Senior Manager, Partner Marketing in London employer: SiteMinder
At SiteMinder, we pride ourselves on fostering a diverse and inclusive work environment where every employee's unique contributions are valued. As a Senior Manager in Partner Marketing, you'll not only lead a dynamic team but also have the opportunity to shape our global partner marketing strategy while enjoying a hybrid working model, generous parental leave, and a strong focus on personal growth through training and development. Join us in revolutionising the hospitality technology landscape and be part of a company that truly believes in the power of collaboration and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Partner Marketing in London
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We think you need these skills to ace Senior Manager, Partner Marketing in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at SiteMinder from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at SiteMinder specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at SiteMinder
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at SiteMinder, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show SiteMinder you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure SiteMinder that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for SiteMinder, so think on your feet and don't hesitate to showcase your creativity!
