At a Glance
- Tasks: Drive growth by engaging existing customers and closing expansion deals.
- Company: Join Siteimprove, a leader in digital accessibility and content optimisation.
- Benefits: Enjoy 25 days holiday, private medical coverage, and a supportive work environment.
- Other info: Flexible remote options available; diverse and inclusive workplace.
- Why this job: Make a real impact on digital experiences while growing your sales career.
- Qualifications: Fluent German speaker with SaaS experience and strong collaboration skills.
The predicted salary is between 43800 - 54750 £ per year.
Siteimprove is a global leader in digital accessibility, content optimisation, and web governance, empowering organisations to deliver inclusive, high-performing digital experiences. With a strong and growing presence across EMEA, we support organisations of all sizes in making their digital presence more effective, accessible, and user-friendly. At Siteimprove, you'll do more than build pipeline. You'll help organisations create digital experiences that include everyone. We're a fast-growing, purpose-led SaaS company with a global mission and a strong commitment to diversity, innovation, and measurable outcomes. You'll be part of a collaborative, international team where curiosity is valued, ideas are welcomed, and your career development is taken seriously.
As an Inside Sales Representative (ISR), you'll play a key role in driving growth within our existing customer base across EMEA. Sitting within our Customer Success organisation, this quota-carrying role is designed as a launchpad into full-cycle sales and a long-term career at Siteimprove. You'll be responsible for owning smaller expansion deals end-to-end, from opportunity creation through close, while working closely with Customer Success Managers, Account Executives, and Marketing. Your work will support strategic customer relationships and directly contribute to our mission of building a more accessible digital world. We're specifically looking for a German-speaking professional, as this role will support customers across German-speaking markets. Dutch language skills are a strong plus. We welcome candidates based in London or Copenhagen, where we have established offices, and are also open to fully remote candidates located in Germany. We welcome candidates from all backgrounds and experiences. If you're excited about the opportunity and aligned with our mission, we encourage you to apply, even if your experience doesn't align with every qualification below.
What you will be doing:
- Drive expansion revenue from existing customers through proactive, outbound engagement
- Own a monthly ARR quota focused on smaller cross-sell and upsell opportunities
- Conduct discovery, value positioning, and demo coordination, leading to a successful close
- Partner with Customer Success Managers to identify signals for upsell and areas of unmet need
- Promote adoption of Siteimprove tools and new product features (e.g., Code Checker, Design Tool Integrations)
- Collaborate with Marketing on outbound campaigns and messaging strategies
- Maintain accurate pipeline data and opportunity tracking in Salesforce
- Contribute to team learning, best practices, and our shared culture of continuous growth
What we will require of you:
- 2+ years in SaaS, ideally in a BDR, SDR, CSE, or junior inside sales capacity
- Comfortable leading customer conversations and navigating objections
- Strong collaboration skills, especially with cross-functional teams
- Experience using Salesforce and sales engagement tools
- Interest in digital marketing, accessibility, or website optimisation is a plus
- Excellent communication and organisational skills
- Coachable, curious, and eager to grow into a full-cycle sales role
- Developing understanding of the full sales cycle, especially discovery and qualification
- Fluent German language skills required; Dutch language skills are a strong plus
What we will love about you:
- Prior success in sales development, lead generation, or inside sales, ideally within a B2B SaaS or technology environment
- Familiarity with CRM tools (e.g., Salesforce), sales engagement platforms (e.g., Outreach, Salesloft), and prospecting tools (e.g., LinkedIn Sales Navigator)
- Understanding of digital marketing, web analytics, or accessibility topics
- Experience engaging decision-makers in marketing, digital, or IT departments
- Track record of meeting or exceeding KPIs in a high-activity sales environment
What you'll love about us:
We’re building the next generation of AI-powered content intelligence, helping organizations unify accessibility, SEO/AEO, analytics, and content performance into one platform. If you’re energized by solving complex problems, working cross-functionally, and contributing to a product with real-world impact, we’d love to connect.
In addition, we hope you will appreciate:
- At Siteimprove, we're committed to supporting your wellbeing both at work and beyond. Our UK benefits are designed to help you stay healthy, maintain a healthy work-life balance, and plan confidently for the future.
- Rest and relaxation: 25 days of annual holiday, plus support for flexible and sustainable commuting to our London office.
- Comprehensive benefits: Private medical coverage through Bupa, wellbeing and employee support services through Canada Life, and a weekly lunch allowance.
- Prepare for the future: Company pension benefits through Aviva to help support your long-term financial goals.
The base salary for this role will fall within the posted range and is determined by experience, qualifications, and location. £43,800 - £54,750 a year. Additional Compensation: Quarterly commissions subject to the terms of the applicable commission plan.
Siteimprove is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
Inside Sales Representative (German Speaking) in London employer: Siteimprove
Siteimprove is an exceptional employer that fosters a dynamic and collaborative work culture, particularly for the Senior EU Field Marketing & Demand Gen Lead role. With a strong emphasis on employee growth and development, you will have access to innovative tools and resources while working in a vibrant international environment that values creativity and strategic thinking. The company's commitment to localising global initiatives ensures that your contributions will have a meaningful impact across the UK and Ireland markets.
StudySmarter Expert Advice🤫
We think this is how you could land Inside Sales Representative (German Speaking) in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Inside Sales Representative (German Speaking) at Siteimprove, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Siteimprove. Tailor your message to explain why you’re drawn to them and how you can contribute as a Inside Sales Representative (German Speaking). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Inside Sales Representative (German Speaking) in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Siteimprove:When writing your cover letter, make sure to tailor your message specifically for Siteimprove. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Siteimprove
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Siteimprove that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Siteimprove that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Siteimprove’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
