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For Companies At a Glance
- Tasks: Drive marketing strategies, manage events, and enhance brand visibility across EU and ANZ regions.
- Company: Join Siteimprove, a leader in digital accessibility and content optimisation.
- Benefits: Flexible hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced SaaS environment while shaping marketing initiatives.
- Qualifications: 5+ years in Field Marketing, strong analytical skills, and experience with marketing automation tools.
- Other info: Collaborative team culture with opportunities to travel and engage in diverse markets.
The predicted salary is between 36000 - 60000 £ per year.
Siteimprove is a global leader in digital accessibility, content optimization, and web governance, empowering organizations to deliver inclusive, high-performing digital experiences. With the launch of Siteimprove.ai, the only enterprise platform that unifies content compliance and content performance, we are leading the way in the AI era, helping organizations ensure content performs for both humans and AI.
We are seeking a Field Marketing Manager to join our international marketing team, focusing on the EU and ANZ regions. In this role, you will shape and execute strategic marketing initiatives that drive demand generation, accelerate pipeline growth, and enhance brand awareness across regional markets. You will collaborate closely with sales teams to develop inbound and outbound marketing strategies, analyze market trends, and optimize campaigns to deliver measurable results. This is an exciting opportunity for a strategic thinker with a strong understanding of both regional and global marketing dynamics, who wants to make a direct impact on revenue growth while building their career in a fast-paced, innovative SaaS environment.
What you will be doing
- Strategic Planning and Execution: Develop and implement targeted marketing strategies tailored to regional markets to drive lead generation and enhance brand visibility.
- Event Management: Plan, deliver, and manage high-impact regional events such as conferences, trade shows, webinars, and roadshows to engage key audiences and support sales opportunities.
- Campaign Localisation: Adapt and localise global marketing campaigns to align with regional market needs, enhancing brand relevance and resonance.
- Lead Generation and Nurturing: Design and execute comprehensive lead generation programmes, nurturing prospects through the sales funnel with tailored strategies.
- Marketing and Sales Collaboration: Work closely with sales teams to ensure marketing efforts are aligned with business objectives, improving lead quality and conversion rates.
- Data-Driven Strategy: Leverage data and market trend analysis to guide decision-making and optimise marketing effectiveness.
- Multi-Channel Campaign Development: Manage campaigns across multiple channels, including email, social media, and digital advertising, ensuring seamless integration from planning to execution.
- Brand Awareness and Positioning: Strengthen brand positioning within target regions, delivering a consistent and localised brand experience across all channels.
- Budget Management: Manage marketing budgets efficiently to maximise return on investment and ensure effective resource allocation.
- Technology Expertise: Use marketing automation platforms (e.g., Pardot, HubSpot, 6Sense) and CRM systems to streamline campaign execution and performance tracking.
- Additional Responsibilities: Undertake other duties as required, contributing to team and organisational success.
What we will require of you
- 5+ years of experience, ideally in a Field Marketing or similar role, with significant exposure to enterprise IT or B2B SaaS environments across one or more European regions.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Proficiency with marketing automation platforms (e.g., Pardot) and CRM systems (e.g., Salesforce).
- Strong analytical skills with a track record of making data-driven decisions.
- Experience planning and executing successful marketing campaigns and events.
- Familiarity with digital marketing, including both paid and organic channels.
- Excellent project management and multitasking abilities in a dynamic, fast-paced environment.
- Flexibility to travel occasionally (up to 15%) within a hybrid work model combining office and remote work.
What we will love about you
- Experience with ABM and familiarity with platforms such as 6sense.
- Additional proficiency in one or more European languages.
- Exposure to diverse regional markets across the EMEA territory.
Field Marketing Manager in London employer: Siteimprove
Contact Detail:
Siteimprove Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Field Marketing Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your marketing campaigns, events you've managed, and any data-driven results you've achieved. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Tailor your approach! When reaching out to companies, especially through our website, make sure to customise your message. Highlight how your experience aligns with their needs, particularly in driving demand generation and enhancing brand awareness.
✨Tip Number 4
Follow up! After interviews or networking events, drop a quick thank-you email. It shows your enthusiasm and keeps you on their radar. Plus, it’s a great way to reiterate your interest in the Field Marketing Manager position.
We think you need these skills to ace Field Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Field Marketing Manager role. Highlight your experience in B2B SaaS and any specific campaigns or events you've managed that align with what we're looking for.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your strategic thinking and how your past experiences can drive demand generation and brand awareness for us at Siteimprove.
Showcase Your Analytical Skills: We love data-driven decision-making! Include examples of how you've used analytics to optimise marketing campaigns or improve lead quality in your application.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Siteimprove
✨Know Your Stuff
Before the interview, dive deep into Siteimprove's mission and products. Understand how their platform works, especially in terms of digital accessibility and content optimisation. This knowledge will help you demonstrate your genuine interest and show that you're ready to contribute from day one.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in field marketing, particularly in B2B SaaS environments. Be ready to discuss successful campaigns you've executed and how they drove lead generation or brand awareness, as this aligns perfectly with what Siteimprove is looking for.
✨Be Data-Driven
Since the role requires strong analytical skills, come prepared to discuss how you've used data to inform your marketing strategies. Share instances where your data-driven decisions led to measurable results, as this will resonate well with Siteimprove's focus on optimising marketing effectiveness.
✨Collaborate and Communicate
Highlight your ability to work closely with sales teams and other departments. Prepare to discuss how you've successfully aligned marketing efforts with business objectives in the past. This will show that you understand the importance of collaboration in driving revenue growth, which is key for the Field Marketing Manager role.
