Field Marketing Manager

Siteimprove is a global leader in digital accessibility, content optimization, and web governance, empowering organizations to deliver inclusive, high-performing digital experiences. We are seeking a Field Marketing Manager to join our international marketing team, focusing on the EU and ANZ regions. In this role, you will shape and execute strategic marketing initiatives that drive demand generation, accelerate pipeline growth, and enhance brand awareness across regional markets.

You will collaborate closely with sales teams to develop inbound and outbound marketing strategies, analyze market trends, and optimize campaigns to deliver measurable results. This is an exciting opportunity for a strategic thinker with a strong understanding of both regional and global marketing dynamics, who wants to make a direct impact on revenue growth while building their career in a fast-paced, innovative SaaS environment.

Responsibilities

• Strategic Planning and Execution: Develop and implement targeted marketing strategies tailored to regional markets to drive lead generation and enhance brand visibility.
• Event Management: Plan, deliver, and manage high-impact regional events such as conferences, trade shows, webinars, and roadshows to engage key audiences and support sales opportunities.
• Campaign Localisation: Adapt and localise global marketing campaigns to align with regional market needs, enhancing brand relevance and resonance.
• Lead Generation and Nurturing: Design and execute comprehensive lead generation programmes, nurturing prospects through the sales funnel with tailored strategies.
• Marketing and Sales Collaboration: Work closely with sales teams to ensure marketing efforts are aligned with business objectives, improving lead quality and conversion rates.
• Data-Driven Strategy: Leverage data and market trend analysis to guide decision-making and optimise marketing effectiveness.
• Multi-Channel Campaign Development: Manage campaigns across multiple channels, including email, social media, and digital advertising, ensuring seamless integration from planning to execution.
• Brand Awareness and Positioning: Strengthen brand positioning within target regions, delivering a consistent and localised brand experience across all channels.
• Budget Management: Manage marketing budgets efficiently to maximise return on investment and ensure effective resource allocation.
• Technology Expertise: Use marketing automation platforms (e.g., Pardot, HubSpot, 6Sense) and CRM systems to streamline campaign execution and performance tracking.
• Additional Responsibilities: Undertake other duties as required, contributing to team and organisational success.

Qualifications

• 5+ years of experience, ideally in a Field Marketing or similar role, with significant exposure to enterprise IT or B2B SaaS environments across one or more European regions.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Proficiency with marketing automation platforms (e.g., Pardot) and CRM systems (e.g., Salesforce).
• Strong analytical skills with a track record of making data-driven decisions.
• Experience planning and executing successful marketing campaigns and events.
• Familiarity with digital marketing, including both paid and organic channels.
• Excellent project management and multitasking abilities in a dynamic, fast-paced environment.
• Flexibility to travel occasionally (up to 15%) within a hybrid work model combining office and remote work.

What we will love about you

• Experience with ABM and familiarity with platforms such as 6sense.
• Additional proficiency in one or more European languages.
• Exposure to diverse regional markets across the EMEA territory.