At a Glance
- Tasks: Lead and execute global paid media campaigns across various channels.
- Company: Join a dynamic tech company focused on innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Mentorship opportunities and a commitment to diversity and inclusion.
- Why this job: Make an impact in digital marketing while working with cutting-edge tools and strategies.
- Qualifications: 8+ years in digital marketing with strong skills in paid media and analytics.
The predicted salary is between 60000 - 80000 € per year.
As the Senior Paid Media Manager, you will be responsible for building and executing campaigns and overseeing their performance across all global paid media channels. You'll collaborate cross-functionally with creative, content, global campaigns, and field teams to ensure campaigns are aligned with GTM priorities and deliver against pipeline goals.
What You’ll Do
- Strategy & Planning
- Develop and refine quarterly cross-channel paid media strategies aligned to global campaigns, regional campaigns, and field marketing initiatives
- Support quarterly media planning, allocating spend across channels and campaigns
- Monitor and track paid media pipeline targets and full-funnel KPIs
- Execution & Optimization
- Oversee campaign execution across Google Ads, LinkedIn, display and other media channels with support from external and internal teams
- Serve as the primary day-to-day agency point of contact for channel and campaign operations
- Implement A/B testing frameworks for always-on creative, audience, and landing page optimization
- Leverage AI in campaign execution to increase speed to market
- Performance & Reporting
- Drive pipeline attribution and conversion tracking across paid media touchpoints
- Monitor campaign performance using tools like Dreamdata, Salesforce, Power BI, and 6sense
- Collaborate with Marketing Ops and Business Insights to report campaign results for executive, cross-functional, and partner audiences
- Collaboration & Enablement
- Work closely with creative and content teams to develop high-performing ad creative and assets
- Partner with MarOps and RevOps to design holistic KPIs and reporting framework
- Mentor junior team members and contribute to internal training initiatives
What You’ll Need to Succeed
- 8+ years of experience in digital marketing, with a focus on paid media strategy and execution; agency experience a bonus
- Strong hands-on experience with major ad platforms: Google Ads, Meta Ads, LinkedIn Ads, programmatic DSPs, etc. Bonus for ABM targeting platforms like 6Sense
- Deep technical and analytical skills: comfortable with large data sets, attribution modeling, using tools like Dreamdata, Salesforce/CRM, reporting/visualization tools (Looker, PowerBi)
- Strong ability to leverage AI and automation to improve performance, increase efficiency, and speed paid media campaign execution
- Proven success managing large-scale B2B campaigns across multiple platforms
- Excellent communication and project management skills
- Experience in SaaS or enterprise tech preferred
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
Senior Paid Media Marketing Manager London, United Kingdom Senior Paid Media Marketing Manager employer: Sitecore
At Sitecore, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. As a Senior Paid Media Marketing Manager, you will benefit from extensive professional growth opportunities, a commitment to diversity and inclusion, and the chance to work with cutting-edge technology in a supportive environment that values your contributions and encourages creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Marketing Manager London, United Kingdom Senior Paid Media Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Paid Media Marketing Manager role. You never know who might have the inside scoop on an opening or can put in a good word for you.
✨Tip Number 2
Get your online presence sorted! Make sure your LinkedIn profile is up-to-date and showcases your skills in paid media strategy and execution. Engage with relevant content and connect with industry leaders to boost your visibility.
✨Tip Number 3
Prepare for interviews by practising common questions related to campaign execution and performance metrics. Be ready to share specific examples of how you've driven results in past roles, especially using tools like Dreamdata and Salesforce.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start.
We think you need these skills to ace Senior Paid Media Marketing Manager London, United Kingdom Senior Paid Media Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Paid Media Marketing Manager role. Highlight your experience with digital marketing and paid media strategies, especially if you've worked with platforms like Google Ads and LinkedIn Ads. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of successful campaigns you've managed and how you’ve collaborated with teams. We love seeing your personality come through, so don’t hold back!
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to highlight your technical skills. Mention any tools you’ve used, like Dreamdata or Power BI, and how you've leveraged data to drive campaign success. We’re all about data-driven decisions here at StudySmarter!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Sitecore
✨Know Your Numbers
As a Senior Paid Media Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like ROI, CPA, and CTR. Be ready to discuss how you've used data to optimise campaigns in the past.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to developing cross-channel paid media strategies. Think of specific examples where you aligned campaigns with broader business goals and how you allocated budgets effectively.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing tools like Dreamdata, Salesforce, and Power BI. Highlight any experience you have with these platforms and be prepared to explain how you've used them to track performance and report results.
✨Collaboration is Key
This role involves working closely with various teams. Be ready to share examples of how you've successfully collaborated with creative, content, and marketing operations teams to deliver high-performing campaigns.
