At a Glance
- Tasks: Lead and optimise global paid media campaigns across various channels.
- Company: Join Sitecore, a leader in delivering personalised digital experiences.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Mentor junior team members and collaborate with creative minds.
- Why this job: Make an impact by driving innovative marketing strategies in a dynamic environment.
- Qualifications: 8+ years in digital marketing with strong analytical and communication skills.
The predicted salary is between 60000 - 80000 € per year.
About the Role: As the Senior Paid Media Manager, you will be responsible for building and executing campaigns and overseeing their performance across all global paid media channels. You'll collaborate cross‑functionally with creative, content, global campaigns, and field teams to ensure campaigns are aligned with GTM priorities and deliver against pipeline goals.
Responsibilities
- Strategy & Planning
- Develop and refine quarterly cross‑channel paid media strategies aligned to global campaigns, regional campaigns, and field marketing initiatives.
- Support quarterly media planning, allocating spend across channels and campaigns.
- Monitor and track paid media pipeline targets and full‑funnel KPIs.
- Execution & Optimization
- Oversee campaign execution across Google Ads, LinkedIn, display and other media channels with support from external and internal teams.
- Serve as the primary day‑to‑day agency point of contact for channel and campaign operations.
- Implement A/B testing frameworks for always‑on creative, audience, and landing page optimization.
- Leverage AI in campaign execution to increase speed to market.
- Drive pipeline attribution and conversion tracking across paid media touchpoints.
- Monitor campaign performance using tools like Dreamdata, Salesforce, Power BI, and 6sense.
- Collaborate with Marketing Ops and Business Insights to report campaign results for executive, cross‑functional, and partner audiences.
- Collaboration & Enablement
- Work closely with creative and content teams to develop high‑performing ad creative and assets.
- Partner with MarOps and RevOps to design holistic KPIs and reporting framework.
- Mentor junior team members and contribute to internal training initiatives.
What You’ll Need
- 8+ years of experience in digital marketing, with a focus on paid media strategy and execution; agency experience a bonus.
- Strong hands‑on experience with major ad platforms: Google Ads, Meta Ads, LinkedIn Ads, programmatic DSPs, etc. Bonus for ABM targeting platforms like 6Sense.
- Deep technical and analytical skills: comfortable with large data sets, attribution modeling, using tools like Dreamdata, Salesforce/CRM, reporting/visualization tools (Looker, PowerBi).
- Strong ability to leverage AI and automation to improve performance, increase efficiency, and speed paid media campaign execution.
- Proven success managing large‑scale B2B campaigns across multiple platforms.
- Excellent communication and project management skills.
- Experience in SaaS or enterprise tech preferred.
About Sitecore At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences. Learn more at sitecore.com.
Equal Opportunity Employer Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
Senior Paid Media Marketing Manager employer: Sitecore
At Sitecore, we pride ourselves on fostering a dynamic and inclusive work environment that empowers our employees to thrive. As a Senior Paid Media Marketing Manager, you will benefit from a culture of collaboration and innovation, with ample opportunities for professional growth and mentorship. Located in a vibrant area, our team enjoys a flexible work-life balance, competitive benefits, and the chance to work with cutting-edge technology in a company dedicated to delivering exceptional digital experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. A personal recommendation can go a long way in landing that Senior Paid Media Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This will give potential employers a taste of what you can bring to the table, especially when it comes to executing high-performing paid media strategies.
✨Tip Number 3
Stay updated with the latest trends! Follow industry blogs, attend webinars, and join relevant groups. Being knowledgeable about the latest tools and techniques in paid media will make you stand out as a candidate who’s ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Tailor your application to highlight how your experience aligns with our mission and the specific role.
We think you need these skills to ace Senior Paid Media Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Senior Paid Media Marketing Manager role. Highlight your hands-on experience with ad platforms and any successful campaigns you've managed, as this will catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about paid media and how your background aligns with our mission at StudySmarter. Be genuine and let your personality come through.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to mention specific tools you've used, like Dreamdata or Salesforce. We love seeing how you’ve leveraged data to drive campaign success in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Sitecore
✨Know Your Numbers
As a Senior Paid Media Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics and KPIs relevant to paid media campaigns. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing cross-channel strategies. Think of specific examples where you aligned campaigns with broader business goals. This will show that you understand the bigger picture and can contribute to their GTM priorities.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing tools like Dreamdata, Salesforce, and Power BI. If you have experience with A/B testing frameworks or AI in campaign execution, highlight that too. It’s all about showing you can hit the ground running!
✨Collaboration is Key
Since this role involves working closely with creative and content teams, be prepared to share examples of successful collaborations. Talk about how you’ve mentored others or contributed to team training initiatives, as this shows leadership potential.
