At a Glance
- Tasks: Lead global paid media campaigns and optimise performance across multiple channels.
- Company: Join Sitecore, a leader in digital experience software, trusted by iconic brands.
- Benefits: Competitive salary, diverse team culture, and opportunities for professional growth.
- Other info: Collaborative environment with mentorship opportunities and a focus on creativity.
- Why this job: Make an impact with AI-driven strategies and innovative marketing solutions.
- Qualifications: 8+ years in digital marketing, strong analytical skills, and hands-on ad platform experience.
The predicted salary is between 60000 - 80000 £ per year.
About Us
At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world's most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale. As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L'Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic. Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values guide how we lead, innovate, and connect. They are the behaviors that bring our mission and vision to life, every day, in every interaction. As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight.
About the Role
As the Senior Paid Media Manager, you will be responsible for building and executing campaigns and overseeing their performance across all global paid media channels. You'll collaborate cross-functionally with creative, content, global campaigns, and field teams to ensure campaigns are aligned with GTM priorities and deliver against pipeline goals.
What You'll Do
- Strategy & Planning
- Develop and refine quarterly cross-channel paid media strategies aligned to global campaigns, regional campaigns, and field marketing initiatives
- Support quarterly media planning, allocating spend across channels and campaigns
- Monitor and track paid media pipeline targets and full-funnel KPIs
- Execution & Optimization
- Oversee campaign execution across Google Ads, LinkedIn, display and other media channels with support from external and internal teams
- Serve as the primary day-to-day agency point of contact for channel and campaign operations
- Implement A/B testing frameworks for always-on creative, audience, and landing page optimization
- Leverage AI in campaign execution to increase speed to market
- Performance & Reporting
- Drive pipeline attribution and conversion tracking across paid media touchpoints
- Monitor campaign performance using tools like Dreamdata, Salesforce, Power BI, and 6sense
- Collaborate with Marketing Ops and Business Insights to report campaign results for executive, cross-functional, and partner audiences
- Collaboration & Enablement
- Work closely with creative and content teams to develop high-performing ad creative and assets
- Partner with MarOps and RevOps to design holistic KPIs and reporting framework
- Mentor junior team members and contribute to internal training initiatives
What You'll Need to Succeed:
- 8+ years of experience in digital marketing, with a focus on paid media strategy and execution; agency experience a bonus
- Strong hands-on experience with major ad platforms: Google Ads, Meta Ads, LinkedIn Ads, programmatic DSPs, etc. Bonus for ABM targeting platforms like 6Sense
- Deep technical and analytical skills: comfortable with large data sets, attribution modeling, using tools like Dreamdata, Salesforce/CRM, reporting/visualization tools (Looker, PowerBi)
- Strong ability to leverage AI and automation to improve performance, increase efficiency, and speed paid media campaign execution
- Proven success managing large-scale B2B campaigns across multiple platforms
- Excellent communication and project management skills
- Experience in SaaS or enterprise tech preferred
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
Senior Paid Media Manager: Global Campaigns & AI-Driven Growth employer: Sitecore
At Sitecore, we pride ourselves on being an exceptional employer, fostering a vibrant and inclusive work culture that champions collaboration and innovation. Our commitment to employee growth is evident through continuous learning opportunities, particularly in AI skills, empowering our team to lead in the digital experience space. With a diverse global presence and partnerships with iconic brands, working at Sitecore means being part of a forward-thinking company that values every individual's contribution and prioritises meaningful engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Manager: Global Campaigns & AI-Driven Growth
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their mission and values—especially around AI-driven growth!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Paid Media Manager: Global Campaigns & AI-Driven Growth
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Paid Media Manager role. Highlight your experience with digital marketing and paid media strategies, especially if you've worked with big brands or in agency settings. We want to see how your skills align with our mission at Sitecore!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements and metrics that demonstrate your success in managing campaigns. Use numbers to back up your claims—like how you improved conversion rates or increased ROI. This helps us see the impact you've made in previous positions.
Be Authentic:Let your personality shine through in your application. We value diverse perspectives and want to know what makes you unique. Share your passion for digital marketing and how you can contribute to our collaborative culture at Sitecore.
Apply Through Our Website:We encourage you to submit your application directly through our website. This ensures it gets to the right people quickly and allows us to keep track of all applications efficiently. Plus, it’s super easy to do!
How to prepare for a job interview at Sitecore
✨Know Your Stuff
Make sure you’re well-versed in the latest trends and tools in paid media, especially those mentioned in the job description like Google Ads and LinkedIn Ads. Brush up on your knowledge of AI-driven strategies and how they can enhance campaign performance.
✨Showcase Your Experience
Prepare to discuss specific campaigns you've managed, focusing on your role in strategy development and execution. Highlight any successful B2B campaigns and be ready to share metrics that demonstrate your impact.
✨Be a Team Player
Since collaboration is key in this role, think of examples where you’ve worked cross-functionally with creative or content teams. Emphasise your communication skills and how you’ve mentored others in previous positions.
✨Prepare for Technical Questions
Expect questions about data analysis and attribution modelling. Be ready to explain how you’ve used tools like Dreamdata or Power BI to track campaign performance and make data-driven decisions.
