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For Companies At a Glance
- Tasks: Lead marketing strategies with global partners to boost brand awareness and revenue.
- Company: Join Sitecore, a leader in digital experience platforms trusted by top brands worldwide.
- Benefits: Enjoy a vibrant company culture, growth opportunities, and a commitment to diversity and inclusion.
- Why this job: Be part of an innovative team driving impactful marketing initiatives in a booming market.
- Qualifications: Bachelor's in Marketing or Business; MBA preferred; strong partner marketing experience required.
- Other info: Opportunity for travel and collaboration with cross-functional teams.
The predicted salary is between 72000 - 108000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
Description
Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world\’s smartest and largest brands to build lifelong relationships with their customers.
A highly decorated industry leader, Sitecore is the leading company bringing content, commerce, and data into one connected platform that delivers millions of digital experiences daily. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L\’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.
Sitecore\’s foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and over 25 countries. Having a wide range of perspectives, experiences, and skills is what makes us the company we are today. The Sitecore values are what drive and unite us across the globe.
About this Role:
The Senior Director, Partner Marketing will own the marketing relationship, planning, and execution with our Strategic Global Alliances (SGAs). This role will be responsible for developing and executing joint marketing strategies that drive awareness, demand generation, and revenue growth. The ideal candidate will have a strong background in partner marketing, exceptional communication skills, and a proven track record of managing high-impact marketing programs with strategic partners.
What You\’ll Do:
- Strategic Planning and Relationship Management:
- Own and nurture the marketing relationship with SGAs, serving as the primary point of contact for all joint marketing activities.
- Develop and maintain a deep understanding of their marketing objectives, strategies, and programs.
- Establish and maintain strong relationships with key stakeholders to align marketing efforts and leverage joint resources.
- Marketing Strategy and Execution:
- Develop and execute comprehensive marketing plans that drive joint business objectives, including lead generation, brand awareness, and revenue growth.
- Create and manage co-branded marketing campaigns, including digital marketing, events, content marketing, and social media initiatives.
- Program Management:
- Work with cross-functional teams to deliver high-quality marketing programs on time and within budget.
- Coordinate with internal teams, including field and product marketing, to ensure cohesive and effective execution of joint marketing initiatives.
- Monitor and report on the performance of joint marketing programs, providing insights and recommendations for continuous improvement.
- Budget and Resource Management:
- Manage the marketing budget allocated for Alliance activities, ensuring optimal allocation of resources to achieve marketing objectives.
- Collaborate with Alliance leads to secure funding and resources for joint marketing programs.
- Performance Measurement and Reporting:
- Establish key performance indicators (KPIs) and metrics to measure the success of joint marketing initiatives.
- Provide regular reports and updates to senior leadership on the performance of joint marketing activities, including ROI analysis and key learnings.
What You Need to Succeed:
- Bachelor\’s degree in Marketing, Business, or a related field. MBA preferred.
- Proven track record of managing successful marketing programs with strategic technology partners, preferably with Microsoft.
- Strong understanding of technology solutions and industry trends.
- Exceptional communication, negotiation, and relationship-building skills.
- Ability to work effectively in a fast-paced, dynamic environment with cross-functional teams.
- Strong analytical skills and experience with marketing analytics tools.
- Ability to travel as needed.
Why You Should Click \’Apply\’:
Growth! We are tapping into an exciting $30B market opportunity that is still very much in its infancy. Growth for us means growth for you and your career.
Great team and company culture! You can find out more about our company culture and learn about our commitment to creating a diverse and inclusive workplace, on our YouTube Channel. Thanks to the work of every employee globally, Sitecore has been recognized for award-winning Culture by Comparably.
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Senior Director, Partner Marketing employer: Sitecore
Contact Detail:
Sitecore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Partner Marketing
✨Tip Number 1
Familiarize yourself with Sitecore's products and their impact on partner marketing. Understanding how their composable digital experience platform works will help you articulate your value in driving joint marketing strategies.
✨Tip Number 2
Network with current or former employees of Sitecore to gain insights into their company culture and expectations for the Senior Director role. This can provide you with valuable information that can set you apart during the interview process.
✨Tip Number 3
Prepare specific examples of successful marketing programs you've managed with strategic partners, especially in technology. Highlighting measurable outcomes will demonstrate your capability to drive awareness and revenue growth.
✨Tip Number 4
Stay updated on industry trends and competitor activities in the technology space. Being knowledgeable about the market landscape will allow you to speak confidently about how you can contribute to Sitecore's goals.
We think you need these skills to ace Senior Director, Partner Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Director, Partner Marketing position. Tailor your application to highlight your relevant experience in partner marketing and strategic planning.
Highlight Relevant Experience: In your CV and cover letter, emphasize your proven track record in managing successful marketing programs with strategic partners. Include specific examples that demonstrate your exceptional communication skills and ability to drive revenue growth.
Showcase Analytical Skills: Since the role requires strong analytical skills, mention any experience you have with marketing analytics tools. Provide examples of how you've used data to measure success and improve marketing initiatives in previous roles.
Personalize Your Application: Make your application stand out by personalizing it for Sitecore. Research their company culture and values, and reflect this understanding in your application. Show how your background aligns with their mission to create unforgettable digital connections.
How to prepare for a job interview at Sitecore
✨Understand the Company and Its Values
Before your interview, take some time to research Sitecore's mission and values. Familiarize yourself with their approach to digital marketing and how they empower brands. This will help you align your answers with what they value in a candidate.
✨Showcase Your Partner Marketing Experience
Be prepared to discuss your previous experiences in partner marketing, especially with strategic technology partners. Highlight specific campaigns you've managed, the results achieved, and how you built relationships with partners to drive success.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, be ready to talk about how you've used data to measure the success of marketing initiatives. Discuss any marketing analytics tools you're familiar with and how you've applied insights to improve campaign performance.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities and how you handle challenges in a fast-paced environment. Think of examples where you've successfully navigated complex situations or conflicts with partners, and be ready to share those stories.
