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- Tasks: Join us as a Product Marketer to shape our digital experience offerings and create impactful marketing content.
- Company: Sitecore is a leading digital experience platform, empowering brands like American Express and Starbucks.
- Benefits: Enjoy competitive pay, bonuses, and a vibrant company culture that values diversity and innovation.
- Why this job: Be part of a dynamic team driving growth in a booming $30B market with exciting career opportunities.
- Qualifications: 5+ years in product marketing, especially in MarTech; strong communication and storytelling skills required.
- Other info: We embrace diversity and are committed to equal opportunity in hiring.
The predicted salary is between 36000 - 60000 £ per year.
About Us: Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Sitecore’s foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and over 25 countries.
About the Role: The Product Marketer for the Experience Ecosystem will play a key role in positioning Sitecore’s differentiating capabilities in content and experience. This individual will collaborate with cross-functional teams, including revenue marketing, product, and technical alliances, making this an exciting opportunity to drive impactful initiatives. You will work directly with the Director of Product Marketing, focusing on products and technical partnerships adjacent to our core offerings: Experience Foundation, Search, Personalize, and key alliance partners like Microsoft, Salesforce, and Vercel.
The Product Marketing team works cross-functionally to create Sitecore’s positioning and messaging, create compelling content (presentations, data sheets, playbooks, case studies, whitepapers, etc.) and drive market awareness, sales success, and product adoption by telling a compelling, differentiated Sitecore story, backed by deep market and customer understanding.
What You’ll Do:
- Support the positioning and messaging of our digital experience portfolio by being an expert on the value our adjacent products and technology alliance partner solutions provide.
- Create high-impact marketing collateral such as sales presentations, product datasheets, case studies, and whitepapers to support sales efforts and educate customers about our products.
- Work with GTM (sales, pre-sales, marketing) teams and product management teams to implement targeted go-to-market strategies and field readiness initiatives.
- Work with our Partner Marketing team and key ISV partners to create Joint Value Proposition presentations and content.
- Partner with the demo marketing team to create world-class demos for use in marketing events, analyst evaluations, and to bring product web pages to life.
- Develop sales tools including playbooks, presentations, and demo stories that effectively communicate solution benefits.
- Support revenue marketing with strategies on how to create demand for our products.
- Be a trusted partner to the global product and product marketing teams and relay customer, sales and market insights that advise product roadmap decisions and strategy.
- Become an expert on the commercial aspects of our portfolio, including pricing and packaging and articulation of customer ROI.
What You Need to Succeed:
- 5+ years’ experience in a product marketing or solution consulting role in enterprise software.
- Experience in marketing technology (MarTech) software a must.
- Experience in CDP, Search, Personalization, IPaaS, or DXP space is a distinct advantage as is experience working for a vendor in our space.
- Ability to work cross-functionally, partnering optimally with alliances, sales, marketing, and product teams across Sitecore to meet common goals.
- Great written and verbal communication and influencing skills with a knack for simplifying the complex and creating and conveying compelling narratives.
- Self-motivated with a track record of leading projects from concept to completion in a fast-paced and dynamic environment.
- Demonstrated experience creating presentations, writing blogs, delivering webinars, and presenting to customers, analysts, etc.
- Fantastic storytelling skills and ability to communicate and translate technical issues to business values.
- Excellent PowerPoint skills required.
- Passionate about digital experience and the value it creates for businesses and consumers.
Why you should click ‘Apply’: We are passionate about modern technologies and growing! We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feels it’s never been a better time to join Sitecore as we look to grow by 30% YoY. Growth for us means growth for you and your career. Great team and company culture!
Great benefits! We offer a competitive compensation package including a base salary, annual bonus, and strong benefits program. Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status, or any other legally protected characteristic.
How we hire: At Sitecore, we prioritize high-impact teams and a thorough recruitment process centered around the Life Story interview, a conversational-style interview to learn more about you.
Product Marketer - Experience Ecosystem employer: Sitecore
Contact Detail:
Sitecore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketer - Experience Ecosystem
✨Tip Number 1
Familiarise yourself with Sitecore's products and their unique selling points. Understanding the Experience Ecosystem and how it integrates with other technologies will help you articulate your insights during discussions.
✨Tip Number 2
Network with current or former Sitecore employees on platforms like LinkedIn. Engaging with them can provide insider knowledge about the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss your experience in MarTech and related fields. Be ready to share specific examples of how you've successfully positioned products or created impactful marketing collateral in previous roles.
✨Tip Number 4
Showcase your storytelling skills by preparing a brief presentation on a relevant topic. This will not only demonstrate your communication abilities but also your understanding of how to convey complex ideas simply and effectively.
We think you need these skills to ace Product Marketer - Experience Ecosystem
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Marketer position. Tailor your application to highlight relevant experience in product marketing, especially in enterprise software and MarTech.
Craft a Compelling CV: Your CV should clearly showcase your 5+ years of experience in product marketing or solution consulting. Emphasise your achievements in creating marketing collateral and your ability to work cross-functionally with various teams.
Write a Strong Cover Letter: In your cover letter, express your passion for digital experiences and how your skills align with Sitecore's mission. Use specific examples from your past roles to demonstrate your storytelling abilities and your knack for simplifying complex concepts.
Highlight Relevant Skills: Make sure to highlight your excellent written and verbal communication skills, as well as your proficiency in creating presentations and marketing content. Mention any experience with tools like PowerPoint, as this is specifically noted in the job description.
How to prepare for a job interview at Sitecore
✨Know Your Products Inside Out
As a Product Marketer, you'll need to demonstrate a deep understanding of Sitecore's products and their unique value propositions. Familiarise yourself with the Experience Foundation, Search, and Personalize offerings, as well as the key alliance partners like Microsoft and Salesforce.
✨Showcase Your Storytelling Skills
Since compelling narratives are crucial in product marketing, prepare to share examples of how you've effectively communicated complex ideas in a simple manner. Bring along any presentations or collateral you've created that highlight your storytelling abilities.
✨Prepare for Cross-Functional Collaboration
Highlight your experience working with various teams such as sales, marketing, and product management. Be ready to discuss specific instances where you successfully collaborated across functions to achieve common goals.
✨Demonstrate Your Passion for Digital Experience
Sitecore values candidates who are passionate about digital experiences. Be prepared to discuss why you believe digital connections are important for businesses and consumers, and how your passion aligns with Sitecore's mission.
