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- Tasks: Lead and optimise global paid media campaigns across multiple channels.
- Company: Join Sitecore, a leader in digital experience software with a diverse global team.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on AI-driven creativity and efficiency.
- Why this job: Make an impact by driving innovative marketing strategies for iconic brands.
- Qualifications: 8+ years in digital marketing with strong analytical and campaign management skills.
The predicted salary is between 60000 - 80000 £ per year.
About Us: At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale. As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic. Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values guide how we lead, innovate, and connect. They are the behaviors that bring our mission and vision to life, every day, in every interaction. As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight.
About the Role: As the Senior Paid Media Manager, you will be responsible for building and executing campaigns and overseeing their performance across all global paid media channels. You'll collaborate cross-functionally with creative, content, global campaigns, and field teams to ensure campaigns are aligned with GTM priorities and deliver against pipeline goals.
What You’ll Do:
- Strategy & Planning
- Develop and refine quarterly cross-channel paid media strategies aligned to global campaigns, regional campaigns, and field marketing initiatives.
- Support quarterly media planning, allocating spend across channels and campaigns.
- Monitor and track paid media pipeline targets and full-funnel KPIs.
- Execution & Optimization
- Oversee campaign execution across Google Ads, LinkedIn, display and other media channels with support from external and internal teams.
- Serve as the primary day-to-day agency point of contact for channel and campaign operations.
- Implement A/B testing frameworks for always-on creative, audience, and landing page optimization.
- Leverage AI in campaign execution to increase speed to market.
- Performance & Reporting
- Drive pipeline attribution and conversion tracking across paid media touchpoints.
- Monitor campaign performance using tools like Dreamdata, Salesforce, Power BI, and 6sense.
- Collaborate with Marketing Ops and Business Insights to report campaign results for executive, cross-functional, and partner audiences.
- Collaboration & Enablement
- Work closely with creative and content teams to develop high-performing ad creative and assets.
- Partner with MarOps and RevOps to design holistic KPIs and reporting framework.
- Mentor junior team members and contribute to internal training initiatives.
What You’ll Need to Succeed:
- 8+ years of experience in digital marketing, with a focus on paid media strategy and execution; agency experience a bonus.
- Strong hands-on experience with major ad platforms: Google Ads, Meta Ads, LinkedIn Ads, programmatic DSPs, etc. Bonus for ABM targeting platforms like 6Sense.
- Deep technical and analytical skills: comfortable with large data sets, attribution modeling, using tools like Dreamdata, Salesforce/CRM, reporting/visualization tools (Looker, PowerBi).
- Strong ability to leverage AI and automation to improve performance, increase efficiency, and speed paid media campaign execution.
- Proven success managing large-scale B2B campaigns across multiple platforms.
- Excellent communication and project management skills.
- Experience in SaaS or enterprise tech preferred.
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
Senior Paid Media Marketing Manager in London employer: Sitecore
Contact Detail:
Sitecore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your experience aligns with their goals. We want you to shine, so practice common interview questions and have your own questions ready to show your interest!
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, use specific metrics and outcomes to demonstrate your impact. We love seeing how you’ve driven results in previous roles, especially in paid media campaigns!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Sitecore. Let’s make those digital experiences happen together!
We think you need these skills to ace Senior Paid Media Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Paid Media Marketing Manager role. Highlight your experience with digital marketing and paid media strategies, especially if you've worked with major ad platforms like Google Ads or LinkedIn Ads.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills align with our mission at Sitecore. Don't forget to mention any experience you have with AI in campaign execution!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements. Use metrics to demonstrate how your campaigns drove results, whether that's increased conversions or improved pipeline targets. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Sitecore
✨Know Your Stuff
Before the interview, dive deep into Sitecore's mission and values. Understand how they simplify digital experiences and the role of AI in their strategy. This will help you connect your experience in paid media marketing to their goals.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've managed, especially those involving Google Ads, LinkedIn, or programmatic DSPs. Highlight your analytical skills and how you've used data to drive decisions and optimise performance.
✨Be Ready to Collaborate
Since the role involves cross-functional collaboration, think of instances where you've worked with creative, content, or marketing teams. Be ready to discuss how you can contribute to a team environment and mentor junior members.
✨Embrace AI and Automation
Given the emphasis on leveraging AI, be prepared to discuss how you've integrated AI tools into your campaigns. Share insights on how these technologies have improved efficiency and performance in your past roles.