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- Tasks: Lead digital strategy for High Tech clients and guide internal sales teams globally.
- Company: Join Sitecore, a leader in digital experience platforms trusted by top brands like Porsche and Starbucks.
- Benefits: Enjoy remote work flexibility, a vibrant culture, and opportunities for personal and professional growth.
- Why this job: Be part of an innovative team shaping the future of digital marketing in a booming $30B market.
- Qualifications: Senior leadership experience in digital marketing, strong communication skills, and a degree or equivalent experience required.
- Other info: Sitecore values diversity and inclusion, offering a supportive workplace for all.
The predicted salary is between 54000 - 84000 £ per year.
Location: Remote US, UK, Ireland
About Us: Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers.
About the Role: We are seeking an experienced digital strategist to provide strategic guidance for our customers in the High Tech industry as well as to our internal sales teams around the globe. You will be responsible for interacting with the customer to present best practices in digital marketing and transformation, lead road mapping workshops, and consult with customers 1:1 to help them define future state visions and extract the most business value from our products. This role will partner with Value Engineering to develop strong ROI business cases and conduct Digital Experience Maturity Assessments. The role will also work in partnership with Account Executives to develop strategic account plans across our top 500 customers. You will work closely with Marketing to develop industry specific materials for sellers (including case studies, industry reports, and pitch decks). You will partner with Sales Engineering to develop industry specific product demo strategies and assets. You will work with our external implementation and sales Partners to support their sales and marketing efforts and strengthen relationships with customers. Additionally, you will represent Sitecore as a speaker at industry events and conferences and be responsible for creating external facing thought leadership. In this role you will perform a variety of duties and tasks in a global capacity, and to succeed you’ll need to be an excellent communicator and multi-task under tight deadlines across time zones. Your goal will be to ensure that our relationships with customers are strong, profitable and enduring.
What You’ll Do:
- Develop strategic relationships with our High Tech customers around the globe at the executive level
- Engage with AEs to accelerate their thinking and develop strategic account plans
- Identify upsell and cross-sell opportunities
- Design and lead customer transformation and road mapping workshops with key customers
- Conduct Digital Experience Maturity Assessments and lead results discussion sessions with customers
- Develop ROI business cases and lead discussion sessions with customers
- Lead internal industry cohort of sales executives to share best practices and industry knowledge
- Create internal POVs and industry specific materials that can be scaled across the organization
- Develop and deliver thought leadership externally (on Sitecore’s website, Partners’ websites, industry conferences)
- Work with Partners to share industry information, co-present and represent Sitecore
- Collaborate positively and effectively with all members of the Sales and cross functional teams
What You Need to Succeed:
- Senior leadership experience as a digital marketer or business leader of digital transformation in the High Tech industry
- Storytelling expertise
- Storytelling with financial metrics, expected outcomes, real business benefits.
- Proven experience developing thought leadership
- Proven ability to present on stage to large audiences
- Experience in workshop facilitation
- Excellent communicator, specifically with C-Suite
- Bachelor’s degree from an accredited college/university or equivalent work experience
- Strong organizational and multi-tasking skills
- Strong problem-solving skills
- Self-managed, strong work ethic, responsive and customer-oriented
- Ability to prioritize tasks and meet tight deadlines
- Sharp business acumen
- Familiarity with Sitecore products a plus
Why You Should Click ‘Apply’: We are passionate about new technologies and growing! We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feel It’s never been a better time to join Sitecore. Growth for us means growth for you and your career. Great team and company culture!
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status, or any other local legally protected characteristic.
Industry Principal - High Tech employer: Sitecore
Contact Detail:
Sitecore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Industry Principal - High Tech
✨Tip Number 1
Familiarise yourself with Sitecore's products and services. Understanding how our composable digital experience platform works will give you an edge in discussions and help you articulate how it can benefit potential clients in the High Tech industry.
✨Tip Number 2
Network with professionals in the High Tech sector. Attend industry events, webinars, or online forums to connect with key players. This will not only enhance your knowledge but also position you as a thought leader in the field.
✨Tip Number 3
Prepare to showcase your storytelling skills. Since the role requires presenting complex ideas to C-Suite executives, practice crafting compelling narratives that highlight financial metrics and business benefits related to digital transformation.
✨Tip Number 4
Demonstrate your workshop facilitation experience. Be ready to discuss specific examples where you've successfully led workshops or strategic sessions, as this will be crucial for engaging with customers and driving transformation initiatives.
We think you need these skills to ace Industry Principal - High Tech
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and transformation, particularly within the High Tech industry. Use specific examples that demonstrate your strategic thinking and leadership skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital transformation and how your background aligns with Sitecore's mission. Mention specific achievements that showcase your storytelling expertise and ability to engage with C-Suite executives.
Showcase Thought Leadership: If you have any published articles, presentations, or case studies, include them as part of your application. This will demonstrate your ability to create thought leadership content and your familiarity with industry trends.
Prepare for Interviews: Be ready to discuss your experience in workshop facilitation and how you've developed strategic relationships with customers. Prepare examples of how you've identified upsell opportunities and led successful transformation initiatives.
How to prepare for a job interview at Sitecore
✨Understand the High Tech Landscape
Familiarise yourself with the latest trends and challenges in the High Tech industry. Be prepared to discuss how digital transformation can impact businesses and share insights on best practices that can help potential clients.
✨Showcase Your Storytelling Skills
Since storytelling is crucial for this role, practice articulating your experiences and ideas in a compelling way. Use financial metrics and real business benefits to illustrate your points, making them relatable and impactful.
✨Prepare for Workshop Facilitation
As you'll be leading workshops, think about how you can engage participants effectively. Prepare examples of past workshops you've facilitated and be ready to discuss your approach to driving discussions and achieving outcomes.
✨Demonstrate Strong Communication Skills
You’ll need to communicate with C-Suite executives, so practice articulating complex ideas clearly and concisely. Be ready to answer questions thoughtfully and show that you can adapt your communication style to different audiences.
