At a Glance
- Tasks: Lead external communications to amplify Sitecore's story and enhance its market presence.
- Company: Join a diverse, innovative team at Sitecore, a leader in digital experience software.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on creativity and collaboration.
- Why this job: Shape narratives for iconic brands and make a real impact in the digital landscape.
- Qualifications: 7+ years in public relations with strong writing and media relations skills.
The predicted salary is between 60000 - 80000 £ per year.
At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalised digital experiences that connect the world.
We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.
As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day.
Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalised but predictive and dynamic.
Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries.
We believe that every experience matters, and that belief starts with how we work together.
Our values guide how we lead, innovate, and connect.
They are the behaviours that bring our mission and vision to life, every day, in every interaction.
As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight.
From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.
Learn more at Sitecore. com.
About the Role
Sitecore is looking for an External Communications Lead to help shape and amplify the company’s story across external audiences.
This role will lead proactive media relations, support product and corporate storytelling, elevate executive visibility, and drive earned media programs that strengthen Sitecore’s reputation and market presence.
The ideal candidate brings strong knowledge of the digital experience platform, CMS, marketing platform, or broader Mar Tech landscape and knows how to translate complex product innovation into clear, compelling narratives.
They are a strategic communicator and hands‑on operator with strong media instincts, excellent writing skills, and experience working both in-house and at an agency.
What You’ll Do
- Develop and execute external communications strategies that increase awareness of Sitecore, its platform, customer impact, and thought leadership.
- Build and maintain strong relationships with key journalists, editors, and influencers across business, tech, and Mar Tech press.
- Lead proactive media outreach around company news, product launches, customer stories, data‑driven announcements, and executive commentary.
- Partner closely with corporate communications, product marketing, customer marketing, field marketing, social media, and senior executives to develop differentiated stories and consistent messaging.
- Draft and edit high‑quality press releases, messaging frameworks, media pitches, Q&As, executive talking points, bylines, blogs, and briefing materials.
- Translate technical and product‑heavy topics into concise, relevant, and compelling stories for external audiences.
- Drive executive visibility opportunities, including media interviews, speaking engagements, contributed content, and trend commentary.
- Manage PR agencies and external partners, including scope, priorities, budget, performance, and results.
- Track, analyse, and report on coverage, message pull‑through, share of voice, and overall communications impact.
- Support reactive communications and issues management when needed.
What You Need to Succeed
- A minimum of 7 years of experience in global public relations, external communications, or corporate communications.
- Experience both in‑house and at a PR/communications agency preferred.
- Experience in digital experience platforms, CMS, marketing platforms, Mar Tech, enterprise Saa S, or related technology categories preferred.
- Proven media relations success and strong existing relationships with business, technology, and Mar Tech press.
- Exceptional writing and editing skills, with the ability to create content for media, executives, and thought leadership platforms.
- Demonstrated ability to simplify complex technology and product narratives for external audiences.
- Experience managing people, with a track record of coaching and developing talent.
- Experience leading and optimizing agency relationships.
- Strong executive presence and confidence working with senior stakeholders.
- Excellent judgment, attention to detail, and ability to balance strategy with execution in a fast‑paced environment.
Other Skills That Can Set You Apart
- Experience in B2B enterprise software or high‑growth technology companies.
- Familiarity with categories such as DXP, personalization, CDP, digital asset management, content operations, AI for marketing, or commerce.
- Experience supporting major product announcements, customer storytelling, industry events, and executive thought leadership.
Equal Opportunities at Sitecore
Sitecore is proud to be an equal opportunity workplace.
We are committed to equal employment opportunity without unlawful regard to race, colour, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
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External Communications Lead employer: Sitecore
Sitecore is an exceptional employer that fosters a dynamic work culture focused on innovation and collaboration. With a commitment to employee growth, we offer extensive training and development opportunities, ensuring our team members thrive in their careers while making a meaningful impact on digital experiences for top brands. Located in a vibrant area, our workplace promotes a healthy work-life balance and encourages diversity, making it an ideal environment for passionate professionals.
StudySmarter Expert Advice🤫
We think this is how you could land External Communications Lead
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Sitecore. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Sitecore, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Sitecore inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace External Communications Lead
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Sitecore. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Sitecore.
How to prepare for a job interview at Sitecore
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
