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For Companies At a Glance
- Tasks: Lead corporate communications, crafting strategic storytelling and impactful content.
- Company: Join SITA, a global leader in air travel technology and communication.
- Benefits: Flexible work options, competitive benefits, and professional development opportunities.
- Why this job: Shape SITA's narrative and make a real impact in the travel industry.
- Qualifications: 10+ years in corporate communications with strong leadership and editorial skills.
- Other info: Diverse and inclusive workplace with a focus on employee wellbeing.
The predicted salary is between 36000 - 60000 £ per year.
Welcome to SITA. At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry. We are proud to be recognised as a Great Place to Work by 79% of our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow.
About The Role
As Senior Manager Corporate Communications, you will lead the transformation of SITA's corporate communications function, driving a shift from product‐centric messaging to strategic, customer‐focused storytelling. You will be responsible for shaping and amplifying SITA's corporate narrative, positioning the company as a thought leader and trusted partner in the travel and transport industry. You will provide strategic direction, coaching, and project leadership. Your role will be pivotal in developing compelling content that reflects business impact, resonates with our customers, and elevates our brand across global markets.
Key Responsibilities
- Corporate Storytelling & Thought Leadership
- Develop and execute a strategic storytelling framework that reflects SITA's business impact, market relevance, and customer value.
- Lead the creation of thought leadership content including white papers, executive messaging, and strategic narratives that reflect industry trends and customer priorities.
- Shape the brand tone of voice across all communications, guiding teams on how to write and communicate effectively for our target audiences.
- Strategic Messaging & Positioning
- Partner with business units, sales geographies, and senior leadership to shape messaging that reflects SITA's strategic direction and resonates with our customers and stakeholders.
- Ensure messaging quality and alignment with brand voice and strategic goals.
- Define what 'good' looks like in corporate communications and embed best practices across the function.
- Content Leadership & Editorial Excellence
- Oversee the development of high‐quality content across channels.
- Provide editorial guidance and coaching to ensure consistency, clarity, and strategic alignment.
- Establish editorial standards and governance frameworks to ensure brand consistency across business units and geographies.
- Project Management Leadership
- Inspire a high‐performing communications team, fostering creativity, accountability, and strategic thinking.
- Manage complex communications projects with cross‐functional stakeholders, ensuring a clear plan, stakeholder communications, and providing measurable impact.
- Monitor and analyse content performance across platforms, using data‐driven insights to optimise reach, engagement, and effectiveness.
- Mentor senior communication leaders, building a strong global storytelling capability within the function.
- People Management
- Build and nurture a high‐performing Corporate Storytelling team, developing future leaders through coaching, mentoring, and structured capability‐building programs.
- Drive a culture of innovation, accountability, and continuous improvement, empowering team members to challenge norms and contribute strategic ideas that advance SITA's narrative.
- Shape workforce planning and talent strategy for the communications function, ensuring the right mix of skills, diversity, and capacity to support enterprise priorities.
Core Competencies
- Strategic storytelling and content leadership
- Executive communication and stakeholder influence
- Editorial excellence and tone of voice development
- Data‐driven content optimisation
- Customer‐centric mindset
- Industry awareness is considered an asset
- Executive advisory capability
Qualifications
- University degree in Journalism, English, Marketing or related field.
- Minimum 10 years of progressive leadership experience in corporate communications, preferably in global B2B tech environments.
- Proven ability to lead strategic storytelling and thought leadership initiatives that drive business impact.
- Strong editorial and copywriting skills, with a keen eye for tone, clarity, and audience engagement.
- Experience managing communications teams and complex projects across geographies.
- Ability to influence and collaborate with senior stakeholders, including C‐suite executives.
- Prior experience in PR agencies or global tech/travel sectors is a strong asset.
- Native‐level English proficiency with exceptional verbal and written communication skills.
What We Offer
We are all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We are really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too.
- Flex Week: Work from home up to 2 days/week (depending on your team's needs)
- Flex Day: Make your workday suit your life and plans.
- Flex‐Location: Take up to 30 days a year to work from any location in the world.
- Employee Wellbeing: We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year.
- Professional Development: Level up your skills with our training platforms, including LinkedIn Learning!
- Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.
SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.
Senior Manager Corporate Communications in Reading employer: SITA
Contact Detail:
SITA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager Corporate Communications in Reading
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at SITA or similar companies. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for the interview by diving deep into SITA's corporate narrative. Understand their recent projects and how they position themselves as thought leaders. This will help you tailor your responses and show you're genuinely interested.
✨Tip Number 3
Showcase your storytelling skills! Bring examples of your past work that highlight your ability to create compelling content. Whether it's a white paper or a strategic narrative, make sure it aligns with SITA's focus on customer-centric messaging.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the SITA team and ready to embark on this exciting journey.
We think you need these skills to ace Senior Manager Corporate Communications in Reading
Some tips for your application 🫡
Craft Your Story: When applying, think of your application as a story. Highlight your journey in corporate communications and how it aligns with SITA's mission. Make sure to showcase your strategic storytelling skills right from the start!
Tailor Your Messaging: Just like we focus on customer-centric storytelling, tailor your application to reflect SITA's values and goals. Use language that resonates with our brand voice and demonstrates your understanding of the travel and transport industry.
Showcase Your Leadership: As a Senior Manager, you'll be leading teams and projects. In your application, share examples of how you've inspired others and managed complex communications initiatives. We want to see your leadership style shine through!
Keep It Clear and Concise: Clarity is key! Ensure your application is well-structured and free of jargon. Use straightforward language to convey your experience and skills, making it easy for us to see why you're the perfect fit for SITA.
How to prepare for a job interview at SITA
✨Know Your Story
Before the interview, craft a compelling narrative about your career journey. Highlight your experiences in corporate communications and how they align with SITA's focus on strategic storytelling. Be ready to share specific examples of how you've driven impactful messaging in previous roles.
✨Research SITA Thoroughly
Dive deep into SITA's corporate narrative, recent projects, and industry trends. Understanding their position in the air travel sector will help you tailor your responses and demonstrate your genuine interest in the company. Bring insights that show you’re not just familiar with their work but also passionate about contributing to their mission.
✨Showcase Your Leadership Skills
As a Senior Manager, you'll need to inspire and lead a team. Prepare to discuss your leadership style and provide examples of how you've successfully managed teams and complex projects. Highlight your ability to foster creativity and accountability, which are key for driving a high-performing communications team.
✨Prepare for Strategic Questions
Expect questions that assess your strategic thinking and problem-solving abilities. Be ready to discuss how you would approach developing a storytelling framework for SITA. Think about how you can leverage data-driven insights to optimise content performance and engage stakeholders effectively.
