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- Tasks: Drive product awareness and demand through innovative marketing strategies.
- Company: Join SITA, a leader in air travel technology with a supportive culture.
- Benefits: Enjoy flexible work options, competitive benefits, and professional development opportunities.
- Why this job: Make an impact in the aviation industry while growing your career.
- Qualifications: 3-5 years in product marketing with strong communication skills.
- Other info: Diverse and inclusive workplace with global opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry. You’ll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting‑edge tech to keep operations running like clockwork. We don’t just move the world forward— we’re proud to be recognized as a Great Place to Work® by our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow. Are you ready to love your job? The adventure begins right here, with you, at SITA.
ABOUT THE ROLE & TEAM
As a Product Marketing Manager, you will drive awareness, demand and pipeline growth for our products by developing and executing marketing strategies that resonate with our target audience. You will be accountable for translating customer insights into compelling messaging and empowering sales teams with content that brings SITA’s promise to life to support business growth and product adoption. Reporting to the Head of Marketing for Borders, you will be a part of the Borders Marketing team, responsible for developing simple and differentiated value propositions for our products, developing integrating marketing programs, and collaborating closely with product management and growth teams to align on business case realization, market segmentation, messaging, product launches and ongoing marketing.
WHAT YOU’LL DO
- Develop clear, compelling, and differentiated external‑facing value propositions and messaging for the Borders journeys and products, ensuring they align with market needs, customer insights, and competitive landscape.
- Design, develop, and execute integrated go‑to‑market marketing programs across the entire marketing lifecycle, including internal communications, PR, events, and more.
- Collaborate with Product Managers to drive marketing efforts for product launches, ensuring consistent branding and messaging across all channels, highlighting product benefits in a way that resonates with target audiences.
- Collaborate with product and growth teams to curate compelling, forward‑thinking thought leadership content that addresses market trends and customer challenges.
- Own the creation and management of external content such as web content, case studies, webinars, social media and more, ensuring all content highlights how the company’s solutions deliver value and innovation.
- Provide sales teams with impactful collateral and messaging that align with customer needs and help drive revenue and pipeline objectives.
- Support the bid team with deal‑based marketing and value propositions to enhance the effectiveness of proposals and pitches.
- Own the successful planning and positioning of the Borders business at major events.
- Serve as the marketing expert on competitive analysis.
- Analyze campaign performance against established marketing KPIs to track the effectiveness of campaigns, product launches, and ongoing marketing efforts to provide actionable insights for future strategies.
ABOUT YOUR SKILLS
- 3‑5 years of proven experience in product marketing, with a strong track record of developing and executing successful go‑to‑market marketing strategies and campaigns.
- Experience working with cross‑functional teams such as product management, sales, and MarCom in complex environments is essential.
- Excellent written and spoken English skills, enabling you to communicate effectively with internal teams and external audiences in a global setting.
- Deep understanding of market dynamics, customer insights, and competitive landscapes.
- Experience with product launches: Hands‑on experience managing large‑scale product launches across multiple regions.
- You possess excellent communication and writing skills, with a particular focus on fluent, professional English.
- You use data and metrics to analyze marketing performance and make informed decisions to optimize campaigns.
- Project management experience to manage multiple projects simultaneously, ensuring on‑time delivery of marketing materials, campaigns, and launches.
- Strong organizational, leadership and time‑management skills are a must.
- Customer‑centric focus for understanding customer pain points and tailoring marketing efforts to address their needs.
NICE‑TO‑HAVE
- A passion for travel and our industries (Aviation & IT)
WHAT WE OFFER
We’re all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We’re really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too.
- Flex Week: Work from home up to 2 days/week (depending on your team’s needs)
- Flex Day: Make your workday suit your life and plans.
- Flex Location: Take up to 30 days a year to work from any location in the world.
- Employee Wellbeing: We’ve got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year.
- Professional Development: Level up your skills with our training platforms, including LinkedIn Learning!
- Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.
SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self‑identify in the application process.
Product Marketing Manager in Reading employer: SITA
Contact Detail:
SITA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current SITA employees on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching SITA's products and recent news. Show us you’re genuinely interested in our mission and how you can contribute to keeping airports moving and airlines flying smoothly.
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of how you've tackled challenges in product marketing. We love hearing about your successes and how you can bring that experience to SITA.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Product Marketing Manager in Reading
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in developing marketing strategies and how they align with SITA's mission to keep air travel smooth and efficient.
Showcase Your Storytelling Skills: As a Product Marketing Manager, you'll need to communicate effectively. Use your application to demonstrate your storytelling abilities—craft compelling narratives that showcase your past successes and how you can bring value to SITA.
Highlight Data-Driven Decisions: We love candidates who can use data to drive their marketing strategies. Include examples of how you've analysed campaign performance in the past and made adjustments based on those insights to improve outcomes.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at SITA.
How to prepare for a job interview at SITA
✨Know Your Product Inside Out
As a Product Marketing Manager, you need to be well-versed in the products you'll be marketing. Research SITA's offerings and understand how they fit into the air travel industry. Be ready to discuss how you can create compelling messaging that resonates with target audiences.
✨Showcase Your Collaborative Spirit
This role involves working closely with cross-functional teams. Prepare examples of past experiences where you've successfully collaborated with product management, sales, or marketing teams. Highlight how your teamwork led to successful product launches or marketing campaigns.
✨Demonstrate Data-Driven Decision Making
SITA values data analysis for shaping marketing strategies. Be prepared to discuss how you've used data to inform your marketing decisions in the past. Bring examples of KPIs you've tracked and how you've adjusted campaigns based on performance metrics.
✨Craft a Compelling Value Proposition
Think about how you would develop clear and differentiated value propositions for SITA's products. During the interview, articulate your approach to understanding customer insights and market dynamics, and how you would translate these into effective messaging.
