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- Tasks: Drive sales and build relationships across the North East and Midlands.
- Company: Dynamic company with a focus on growth and career development.
- Benefits: Home-based role with autonomy, competitive salary, and supportive team.
- Other info: Work independently while being part of a collaborative national sales team.
- Why this job: Join a fast-paced environment with real opportunities for career progression.
- Qualifications: Field sales experience preferred; GCSE Maths and English required.
The predicted salary is between 40000 - 50000 £ per year.
Covering: Yorkshire, Derbyshire, Nottinghamshire, Lincolnshire, Leicestershire, Durham, Newcastle & Tyne and Wear, Northumberland and the wider North East.
Merchant-focused / Technical Sales
We're recruiting an Area Sales Manager to take ownership of a high-potential territory across the North East and Midlands. This vacancy has arisen following the promotion and relocation of the previous role holder to the USA, reflecting the genuine career development opportunities available within our business.
The Role
Reporting to the Business Development Manager, you'll be one of a national team of 7 Area Sales Managers, responsible for driving sales performance across 350–500 merchant branches. You'll deliver growth through technical product demonstrations, strong branch relationships, and impactful in-store activity.
Key Responsibilities
- Exceed sales and margin targets across your designated territory
- Drive demand through product demonstrations of sealants and adhesives to end users within merchant branches
- Complete a minimum of 4 product demonstrations per day
- Build and maintain strong, long-term relationships with branch teams and decision-makers
- Train branch staff on product features, benefits, and applications
- Ensure products are well-presented and correctly merchandised in-store
- Implement staff incentive schemes and promotions to drive sales uplift
- Secure listings and maximise shelf space within branches
- Update the CRM system daily and manage associated administration
- Actively participate in personal skills development and ongoing training
About You
- Proven experience in field sales, ideally within the merchant, construction, building materials, or technical products sector
- Confident delivering engaging, hands-on product demonstrations
- Commercially driven with a track record of achieving or exceeding KPIs
- Strong relationship-builder with excellent influencing and communication skills
- Highly self-motivated, organised, and comfortable working autonomously
- Customer-focused with a good understanding of how merchants and end users operate
- IT-literate with strong working knowledge of MS Office and CRM systems
Qualifications: A degree is not essential. GCSE Maths and English at grade B/C (or equivalent) is required. The ability to understand technical standards and product applications is key.
The Environment
This is a highly competitive, fast-moving and innovative market. The role is home-based, with no direct day-to-day supervision, so you'll need to be proactive, professional, and comfortable representing the business externally at all times.
Why Join Us?
- A well-established area with significant opportunity for growth
- Clear evidence of career progression – this role became available due to internal promotion and international relocation
- Autonomy and ownership over your region
- Supportive management and a collaborative national sales team
Area Sales Manager - North East & Midlands employer: SIROFLEX LIMITED
Contact Detail:
SIROFLEX LIMITED Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager - North East & Midlands
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, trade shows, or even casual meet-ups. The more faces you know, the better your chances of landing that Area Sales Manager gig.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, be ready to demonstrate your product knowledge and sales techniques. A hands-on approach can really set you apart from the competition.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows you're genuinely interested in the role and keeps you fresh in their minds as they make their decision.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from candidates who are excited about joining us. Plus, it gives you a better chance to showcase your enthusiasm for the role.
We think you need these skills to ace Area Sales Manager - North East & Midlands
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Area Sales Manager. Highlight your experience in field sales, especially within the merchant or technical products sector. We want to see how you’ve driven sales and built relationships in similar environments!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for sales and your understanding of the market. Tell us why you’re the perfect fit for this role and how you can contribute to our team’s success in the North East and Midlands.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your achievements! Include specific examples of how you’ve exceeded sales targets or successfully implemented product demonstrations. Numbers speak volumes, so quantify your successes where possible.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Let’s get started on this journey together!
How to prepare for a job interview at SIROFLEX LIMITED
✨Know Your Territory
Familiarise yourself with the North East and Midlands regions, especially the specific areas mentioned in the job description. Understand the local market dynamics, key players, and any recent developments that could impact sales. This knowledge will help you demonstrate your commitment and readiness to take ownership of the territory.
✨Showcase Your Sales Skills
Prepare to discuss your previous sales experiences, particularly in technical or merchant-focused roles. Be ready to share specific examples of how you've exceeded sales targets or built strong relationships with clients. Use metrics to quantify your achievements, as this will resonate well with the interviewers.
✨Demonstrate Product Knowledge
Since the role involves delivering product demonstrations, brush up on the technical aspects of sealants and adhesives. Be prepared to explain their features, benefits, and applications clearly. You might even want to practice a mock demonstration to show your confidence and expertise during the interview.
✨Engage with the Interviewers
Remember, interviews are a two-way street! Prepare thoughtful questions about the company culture, team dynamics, and growth opportunities. Engaging with the interviewers not only shows your interest but also helps you assess if the company is the right fit for you.