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- Tasks: Drive sales across the North East and Midlands through product demos and strong branch relationships.
- Company: Join a well-established company with a focus on growth and career progression.
- Benefits: Enjoy autonomy, supportive management, and opportunities for personal development.
- Other info: Home-based role with significant growth potential and a collaborative team environment.
- Why this job: Make an impact in a competitive market while building lasting relationships.
- Qualifications: Field sales experience preferred; GCSE Maths and English required.
The predicted salary is between 40000 - 50000 ÂŁ per year.
Covering: Yorkshire, Derbyshire, Nottinghamshire, Lincolnshire, Leicestershire, Durham, Newcastle & Tyne and Wear, Northumberland and the wider North East. We’re recruiting an Area Sales Manager to take ownership of a high‑potential territory across the North East and Midlands. This vacancy has arisen following the promotion and relocation of the previous role holder to the USA, reflecting the genuine career development opportunities available within our business.
The Role
Reporting to the Business Development Manager, you’ll be one of a national team of 7 Area Sales Managers, responsible for driving sales performance across 350–500 merchant branches. You’ll deliver growth through technical product demonstrations, strong branch relationships, and impactful in-store activity.
Key Responsibilities
- Exceed sales and margin targets across your designated territory
- Drive demand through product demonstrations of sealants and adhesives to end users within merchant branches
- Complete a minimum of 4 product demonstrations per day
- Build and maintain strong, long‑term relationships with branch teams and decision‑makers
- Train branch staff on product features, benefits, and applications
- Ensure products are well‑presented and correctly merchandised in‑store
- Implement staff incentive schemes and promotions to drive sales uplift
- Secure listings and maximise shelf space within branches
- Update the CRM system daily and manage associated administration
- Actively participate in personal skills development and ongoing training
About You
- Proven experience in field sales, ideally within the merchant, construction, building materials, or technical products sector
- Commercially driven with a track record of achieving or exceeding KPIs
- Strong relationship‑builder with excellent influencing and communication skills
- Highly self‑motivated, organised, and comfortable working autonomously
- Customer‑focused with a good understanding of how merchants and end users operate
- IT‑literate with strong working knowledge of MS Office and CRM systems
Qualifications: A degree is not essential. GCSE Maths and English at grade B/C (or equivalent) is required. The ability to understand technical standards and product applications is key.
The Environment
This is a highly competitive, fast‑moving and innovative market. The role is home‑based, with no direct day‑to‑day supervision, so you’ll need to be proactive, professional, and comfortable representing the business externally at all times.
Why Join Us?
- A well‑established area with significant opportunity for growth
- Clear evidence of career progression – this role became available due to internal promotion and international relocation
- Autonomy and ownership over your region
- Supportive management and a collaborative national sales team
Area Sales Manager - North East & Midlands in Bath employer: SIROFLEX LIMITED
Contact Detail:
SIROFLEX LIMITED Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager - North East & Midlands in Bath
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, trade shows, or even casual meet-ups. The more faces you know, the better your chances of landing that Area Sales Manager gig.
✨Tip Number 2
Show off your skills! When you get the chance, demonstrate your product knowledge and sales techniques. Whether it's through mock presentations or real-life demos, let your potential employers see what you can bring to the table.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows you're keen and professional, plus it keeps you fresh in their minds as they make their decision.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from our site. It shows you're genuinely interested in joining us and makes it easier for us to track your application.
We think you need these skills to ace Area Sales Manager - North East & Midlands in Bath
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your experience in field sales, especially within the construction or technical products sector. We want to see how you've driven sales and built relationships in similar environments!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific achievements and how they relate to the responsibilities listed in the job description. We love seeing your personality come through!
Showcase Your Skills: Don’t forget to highlight your IT skills, especially with MS Office and CRM systems. We’re looking for someone who can manage their territory effectively, so any examples of how you’ve used these tools to drive sales will definitely catch our eye!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re proactive and keen to join our team at StudySmarter!
How to prepare for a job interview at SIROFLEX LIMITED
✨Know Your Territory
Familiarise yourself with the North East and Midlands regions, especially the specific areas mentioned in the job description. Understand the local market dynamics, key players, and any recent developments that could impact sales. This knowledge will help you demonstrate your commitment and readiness to take ownership of the territory.
✨Showcase Your Sales Skills
Prepare to discuss your previous sales experiences, particularly in field sales or related sectors like construction or building materials. Be ready to share specific examples of how you've exceeded KPIs or driven sales growth through product demonstrations and relationship-building. This will highlight your suitability for the role.
✨Demonstrate Relationship-Building Abilities
Since this role involves building strong relationships with branch teams and decision-makers, think of examples where you've successfully established long-term partnerships. Discuss your communication style and how you influence others, as these skills are crucial for success in this position.
✨Be Proactive and Organised
As the role is home-based and requires autonomy, convey your self-motivation and organisational skills during the interview. Share strategies you use to stay on top of your tasks, manage your time effectively, and ensure that you meet your daily goals, such as completing product demonstrations and updating the CRM system.