Area Sales Manager - North East & Midlands

Covering: Yorkshire, Derbyshire, Nottinghamshire, Lincolnshire, Leicestershire, Durham, Newcastle & Tyne and Wear, Northumberland and the wider North East.

Merchant-focused / Technical Sales

We’re recruiting an Area Sales Manager to take ownership of a high-potential territory across the North East and Midlands.

This vacancy has arisen following the promotion and relocation of the previous role holder to the USA , reflecting the genuine career development opportunities available within our business.

The Role

Reporting to the Business Development Manager, you’ll be one of a national team of 7 Area Sales Managers , responsible for driving sales performance across 350–500 merchant branches .

You’ll deliver growth through technical product demonstrations, strong branch relationships, and impactful in-store activity.

Key Responsibilities

• Exceed sales and margin targets across your designated territory
• Drive demand through product demonstrations of sealants and adhesives to end users within merchant branches
• Complete a minimum of 4 product demonstrations per day
• Build and maintain strong, long-term relationships with branch teams and decision-makers
• Train branch staff on product features, benefits, and applications
• Ensure products are well-presented and correctly merchandised in-store
• Implement staff incentive schemes and promotions to drive sales uplift
• Secure listings and maximise shelf space within branches
• Update the CRM system daily and manage associated administration
• Actively participate in personal skills development and ongoing training

About You

• Proven experience in field sales , ideally within the merchant, construction, building materials, or technical products sector
• Confident delivering engaging, hands-on product demonstrations
• Commercially driven with a track record of achieving or exceeding KPIs
• Strong relationship-builder with excellent influencing and communication skills
• Highly self-motivated, organised, and comfortable working autonomously
• Customer-focused with a good understanding of how merchants and end users operate
• IT-literate with strong working knowledge of MS Office and CRM systems

Qualifications:

A degree is not essential. GCSE Maths and English at grade B/C (or equivalent) is required. The ability to understand technical standards and product applications is key.

The Environment

This is a highly competitive, fast-moving and innovative market. The role is home-based, with no direct day-to-day supervision, so you’ll need to be proactive, professional, and comfortable representing the business externally at all times.

Why Join Us?

• A well-established area with significant opportunity for growth
• Clear evidence of career progression – this role became available due to internal promotion and international relocation
• Autonomy and ownership over your region
• Supportive management and a collaborative national sales team