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For Companies At a Glance
- Tasks: Drive sales and build relationships with independent pubs and retailers across the North.
- Company: Join Siren, an independent brewery known for its exceptional craft beers.
- Benefits: Competitive salary, generous staff discounts, and a dynamic work environment.
- Other info: Remote role with excellent growth opportunities and a supportive culture.
- Why this job: Be part of a passionate team promoting indie beer and making a real impact.
- Qualifications: Experience in field sales, strong relationship-building skills, and a passion for beer.
The predicted salary is between 30000 - 37500 £ per year.
We are looking for a driven, passionate and ambitious person to join our sales team, getting beer into some of our country’s best independent pubs, bars, restaurants and retailers across the north of England. You will have direct responsibility for winning new business as well as maintaining and growing our existing business within the territory. The position will be based remotely, and could suit someone already based in Leeds, Manchester, Birmingham or surrounding areas.
Siren is an independent brewery based near Reading, with an excellent reputation for making beers ranging from everyday favourites to premium, barrel aged products. We’re looking for organised, tenacious sales people who are always looking to learn and grow, while championing indie beer across the UK.
What You’ll Be Doing
This is a field-based sales role covering the North. You’ll be out in the trade, building the kind of relationships that move the needle. You'll be growing distribution of Siren beers across independent venues, working with regional wholesalers to drive performance, and making sure our brands have the presence and rate of sale they deserve.
- Build a regional strategy to grow distribution, volume, profit and brand experience across a range of channels
- Develop and execute a clear plan for winning new business in your territory
- Work with wholesale partners and key external contacts to drive our brands and open up new routes to market
- Build strong working relationships with customers, with joint plans that align to what we're both trying to achieve
- Support existing accounts to make sure our brands are given the best chance of success
- Collaborate with internal sales and marketing teams to keep everything aligned
- Host staff training and events, and represent Siren well in everything you do
- Stay ahead of your pipeline with proactively preselling and forecasting
- Report back clearly and on time, and keep your data accurate
- Own your targets and personal development objectives
What We’re Looking For
A big part of this role is relationships. You'll be out in the trade regularly, building trust with the people who sell our beer and making sure Siren is front of mind when a new tap goes on or a range is being reviewed. You'll need the commercial sharpness to manage a territory effectively, the energy to represent the brand well in every interaction, and the discipline to stay on top of your pipeline and structure your week effectively.
- Experienced in field sales, ideally in drinks or FMCG
- Commercially sharp, comfortable owning a target and understanding what drives performance
- A natural relationship-builder who people genuinely enjoy working with
- Self-motivated and well-organised, with the discipline to manage your own time and territory effectively
- A clear communicator, confident with customers and comfortable feeding insight back into the business
- Passionate about beer and proud to represent a brand you believe in
Key Information
Salary in the region of £30‑37.5k OTE
Full time 37.5hr position
Generous staff discount of 50% off Siren Craft Brew, Siren Tap Yard
Regional Sales Manager - North employer: Siren Craft Brew
Contact Detail:
Siren Craft Brew Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager - North
✨Tip Number 1
Get out there and network! Attend local events, trade shows, or even beer festivals. Meeting people face-to-face can create lasting impressions and open doors that online applications just can't.
✨Tip Number 2
Leverage social media to connect with industry professionals. Follow and engage with potential employers and key players in the independent beer scene. A simple comment or message can lead to valuable conversations.
✨Tip Number 3
Don’t shy away from reaching out directly to companies you admire, like Siren. A well-crafted email expressing your passion for their brand and how you can contribute can set you apart from the crowd.
✨Tip Number 4
Make sure to showcase your relationship-building skills during interviews. Share specific examples of how you've successfully developed partnerships in the past, as this is crucial for a role like Regional Sales Manager.
We think you need these skills to ace Regional Sales Manager - North
Some tips for your application 🫡
Show Your Passion for Beer: When you're writing your application, let your love for beer shine through! Share any experiences you have with craft beer or the industry, and why you’re excited about representing Siren. We want to see that you’re not just looking for a job, but that you genuinely care about what we do.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your field sales experience and how it relates to building relationships in the drinks or FMCG sector. We’re looking for someone who can hit the ground running, so show us how your skills align with our needs!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and structure your thoughts well. We appreciate a well-organised application that makes it easy for us to see your qualifications and enthusiasm at a glance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Siren!
How to prepare for a job interview at Siren Craft Brew
✨Know Your Beer
Make sure you brush up on your knowledge of Siren's beers and the craft beer scene in general. Being able to discuss different styles, flavours, and what makes Siren unique will show your passion and commitment to the brand.
✨Demonstrate Relationship-Building Skills
Prepare examples of how you've successfully built relationships in previous roles. Think about specific instances where your networking led to new business or strengthened existing accounts, as this is crucial for the Regional Sales Manager position.
✨Show Your Commercial Acumen
Be ready to discuss how you would approach managing a territory effectively. Bring insights into market trends and how you would develop strategies to grow distribution and sales. This will highlight your commercial sharpness and understanding of performance drivers.
✨Be Organised and Proactive
Share your methods for staying organised and managing your time effectively. Discuss how you keep track of your pipeline and ensure you're always ahead of your targets. This will demonstrate your self-motivation and discipline, which are key for success in this role.