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- Tasks: Join our sales team to support independent pubs and keep the beer flowing.
- Company: Siren Craft Brew, a renowned independent brewery near Reading.
- Benefits: Competitive salary, generous staff discounts, free coffee, and event opportunities.
- Other info: Diverse and inclusive workplace with excellent growth potential.
- Why this job: Kickstart your career in drinks sales while learning from experienced professionals.
- Qualifications: Enthusiasm, tenacity, and a genuine interest in beer and hospitality.
The predicted salary is between 26000 - 27000 £ per year.
We are looking for a driven, passionate and ambitious person at the start of their career to join our sales team, getting beer into some of our country’s best independent pubs, bars, restaurants and retailers. You will be supporting our Regional Sales Managers by ensuring their customers are never short of stock, while contributing to prospecting, checking in with our long-standing accounts, and keeping the beer flowing day‑to‑day. The position will be based at our brewery near Reading. Siren is an independent brewery based near Reading, with an excellent reputation for making beers ranging from everyday favourites to premium, barrel‑aged products. We’re looking for organised, determined people who are keen to learn and develop while championing indie beer in the UK.
What You’ll Be Doing
- This is an entry level role in our sales function, which could suit anyone interested in starting or developing a career in drinks sales. You’ll be learning on the job with the guidance of our experienced team, gradually taking on more responsibility as your confidence grows.
- Picking up the phone every day to speak with customers, take orders and keep stock moving.
- Checking in with existing accounts on a regular basis to drive repeat orders and identify opportunities.
- Get to know our range, to talk about our beers with confidence and make recommendations that convert into sales.
- Collaborate with sales operations and marketing teams to keep everything aligned.
- Learn how to build strong working relationships with customers.
- Keep on top of your call lists, following up and staying organised.
- Support the team with prospecting, finding the right venues for Siren.
- Logging calls, interactions and meetings accurately.
- Own your targets and personal development objectives.
What We’re Looking For
- This is a ‘foot‑in‑the‑door’ sales role, so years of experience is not necessary. However, you will need to demonstrate enthusiasm, tenacity and a willingness to learn.
- Organised and reliable, able to manage your schedule.
- Motivated by targets and focused on hitting activity and sales KPIs.
- Confident in communicating, not afraid to pick up the phone.
- Genuinely interested in beer, hospitality or independent business.
- Within commutable distance of our brewery just South of Reading.
- Keen to develop your sales skills and progress within the team.
Key Information
- Salary in the region of £26‑27k.
- Full-time 37.5hr position.
- Generous staff discount of 50% off Siren Craft Brew, Siren Tap Yard & George & Dragon.
- Samples of all new beer releases & free coffee in venues.
- Employee assistance programme to help you deal with what life brings: wellbeing, legal and financial advice from Hospitality Action.
- Opportunities to attend events all around the UK.
We are committed to building a workforce that is diverse and inclusive, and we encourage applications from all sections of the community. Please email siren@sirencraftbrew.com with any questions.
Sales Executive (Trainee, Junior, Graduate) in Reading employer: Siren Craft Brew
Contact Detail:
Siren Craft Brew Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Executive (Trainee, Junior, Graduate) in Reading
✨Tip Number 1
Get to know the company inside out! Research Siren Craft Brew, their beers, and their values. This way, when you chat with them, you can show off your passion and knowledge about what they do.
✨Tip Number 2
Practice your phone skills! Since you'll be picking up the phone daily, get comfortable with making calls. Role-play with a friend or family member to build your confidence and refine your pitch.
✨Tip Number 3
Network like a pro! Attend local events or beer tastings to meet people in the industry. Building relationships now can open doors later, plus it shows your genuine interest in the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the team at Siren Craft Brew. Don’t miss out!
We think you need these skills to ace Sales Executive (Trainee, Junior, Graduate) in Reading
Some tips for your application 🫡
Show Your Passion for Beer: When you're writing your application, let your love for beer and the hospitality industry shine through. We want to see that you're genuinely interested in what we do at Siren, so share any experiences or knowledge you have about independent breweries or your favourite beers!
Be Organised and Clear: Make sure your application is well-structured and easy to read. Use bullet points if necessary, and keep your language clear and concise. We appreciate a tidy application that reflects your organisational skills, which are key for this role!
Highlight Your Willingness to Learn: Since this is an entry-level position, we’re looking for candidates who are eager to learn and grow. In your application, mention any relevant skills or experiences that show your determination and enthusiasm for developing your sales abilities with us.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way to ensure your application gets into the right hands, and it shows that you’re proactive and keen to join our team at Siren!
How to prepare for a job interview at Siren Craft Brew
✨Know Your Beers
Before the interview, take some time to familiarise yourself with Siren's range of beers. Being able to confidently discuss their products will show your genuine interest in the role and the company. It’s not just about knowing the names; understand the flavours and what makes each beer unique.
✨Practice Your Pitch
Since this is a sales role, practice how you would pitch Siren's beers to potential customers. Think about how you can highlight the benefits of the products and why they should choose them. This will help you feel more confident when discussing sales strategies during the interview.
✨Show Your Organisational Skills
Be prepared to discuss how you manage your time and keep track of tasks. Since the role involves checking in with accounts and following up on leads, demonstrating your organisational skills will be key. Bring examples of how you've successfully managed multiple responsibilities in the past.
✨Ask Thoughtful Questions
At the end of the interview, don’t forget to ask questions! This shows your enthusiasm and interest in the role. You might want to ask about the team dynamics, opportunities for growth, or how success is measured in the sales team. It’s a great way to engage and leave a positive impression.