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For Companies At a Glance
- Tasks: Drive sales and build relationships with independent pubs and retailers across the South Coast.
- Company: Join Siren, an independent brewery known for its innovative beers.
- Benefits: Competitive salary, generous staff discounts, and opportunities to attend events.
- Other info: Remote work with excellent career growth and a supportive culture.
- Why this job: Be part of a passionate team promoting indie beer and making a real impact.
- Qualifications: Experience in field sales and a passion for building relationships.
The predicted salary is between 30000 - 37500 £ per year.
We are looking for a driven, passionate and ambitious person to join our sales team, getting beer into some of our country’s best independent pubs, bars, restaurants and retailers across the South Coast of England. You will have direct responsibility for winning new business as well as maintaining and growing our existing business within the territory. The position will be based remotely, and could suit someone already based in Portsmouth, Brighton, Southampton or surrounding areas.
Siren is an independent brewery based near Reading, with an excellent reputation for making beers ranging from everyday favourites to premium, barrel aged products. We’re looking for organised, tenacious sales people who are always looking to learn and grow, while championing indie beer across the UK.
What You’ll Be Doing
This is a field-based sales role covering the South Coast. You’ll be out in the trade, building the kind of relationships that move the needle. You'll be growing distribution of Siren beers across independent venues, working with regional wholesalers to drive performance, and making sure our brands have the presence and rate of sale they deserve.
- Build a regional strategy to grow distribution, volume, profit and brand experience across a range of channels
- Develop and execute a clear plan for winning new business in your territory
- Work with wholesale partners and key external contacts to drive our brands and open up new routes to market
- Build strong working relationships with customers, with joint plans that align to what we’re both trying to achieve
- Support existing accounts to make sure our brands are given the best chance of success
- Collaborate with internal sales and marketing teams to keep everything aligned
- Host staff training and events, and represent Siren well in everything you do
- Stay ahead of your pipeline with proactively preselling and forecasting
- Report back clearly and on time, and keep your data accurate
- Own your targets and personal development objectives
What We’re Looking For
A big part of this role is relationships. You'll be out in the trade regularly, building trust with the people who sell our beer and making sure Siren is front of mind when a new tap goes on or a range is being reviewed. You'll need the commercial sharpness to manage a territory effectively, the energy to represent the brand well in every interaction, and the discipline to stay on top of your pipeline and structure your week effectively.
- Experienced in field sales, ideally in drinks or FMCG
- Commercially sharp, comfortable owning a target and understanding what drives performance
- A natural relationship-builder who people genuinely enjoy working with
- Self-motivated and well-organised, with the discipline to manage your own time and territory effectively
- A clear communicator, confident with customers and comfortable feeding insight back into the business
- Passionate about beer and proud to represent a brand you believe in
Key Information
- Salary in the region of £30-37.5k OTE
- Full time 37.5hr position
- Generous staff discount of 50% off Siren Craft Brew, Siren Tap Yard & George & Dragon
- Samples of all new beer releases & free coffee in venues
- Employee assistance programme to help you deal with what life brings: wellbeing, legal and financial advice from Hospitality Action
- Opportunities to attend events all around the UK
How to apply
Apply with a short cover letter (max 300 words) OR introductory video (max 2 minutes) describing your interest and suitability for the role, along with a CV. Applications without covering notes or videos won't be considered. We are committed to building a workforce that is diverse and inclusive, and we encourage applications from all sections of the community. If this role excites you but your past experience doesn’t align perfectly with the advert, we encourage you to apply citing transferable skills. Please email careers@sirencraftbrew.com with any questions.
Regional Sales Manager - South Coast in Reading employer: Siren Craft Brew
Contact Detail:
Siren Craft Brew Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager - South Coast in Reading
✨Tip Number 1
Get out there and network! Attend local events, trade shows, or even pub quizzes where you can meet potential clients and industry folks. Building relationships is key in sales, so don’t be shy!
✨Tip Number 2
Show your passion for beer! When chatting with potential clients, let your enthusiasm shine through. Share your favourite brews and why you love them – it’ll help you connect on a personal level.
✨Tip Number 3
Be proactive in following up! After meeting someone, drop them a quick email or message to keep the conversation going. It shows you're serious about building that relationship and keeps you top of mind.
✨Tip Number 4
Don’t forget to leverage social media! Use platforms like LinkedIn to connect with industry professionals and share your insights. It’s a great way to showcase your expertise and attract attention to your profile.
We think you need these skills to ace Regional Sales Manager - South Coast in Reading
Some tips for your application 🫡
Craft Your Cover Letter: Keep it short and sweet, max 300 words! Make sure to express your passion for the role and why you’re a great fit for our sales team. We want to see your personality shine through!
Show Off Your Experience: Highlight any relevant field sales experience, especially in drinks or FMCG. We love seeing how your past roles have prepared you to build relationships and drive performance in our territory.
Be Authentic in Your Video: If you choose to submit a video, keep it under 2 minutes and let your enthusiasm for beer and the role come through. We want to get to know the real you, so don’t hold back!
Apply Through Our Website: Make sure to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Siren!
How to prepare for a job interview at Siren Craft Brew
✨Know Your Beer
Make sure you brush up on Siren's range of beers before the interview. Being able to discuss their products with passion and knowledge will show your genuine interest in the brand and help you connect with the interviewers.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully built relationships or won new business. Highlight your commercial acumen and how you've driven performance in previous roles, especially in field sales.
✨Demonstrate Organisational Skills
Since this role requires managing your own territory, be ready to discuss how you plan and structure your week. Share strategies you've used to stay organised and on top of your pipeline, as this will reflect your self-motivation and discipline.
✨Engage with the Company Culture
Familiarise yourself with Siren's values and culture. During the interview, express how your personal values align with theirs, particularly your passion for indie beer and commitment to building strong relationships in the trade.