Territory Sales Manager

Sinoboom is a leading global manufacturer of high-quality, reliable mobile elevating work platforms (MEWPs), including scissor lifts, articulating boom lifts, and telescopic boom lifts. Sinoboom UK provides sales, technical training, and after-sales support to customers across the UK.

Position Summary

We are seeking a motivated and experienced Territory Sales Manager to drive sales growth, develop our market presence, and build strong customer relationships within an assigned UK territory.

You will identify new business opportunities, manage the full sales cycle, and work closely with our service and technical teams to deliver an excellent customer experience.

Key Responsibilities

• Business development: Identify and secure new business with rental companies, construction firms, and industrial customers within your territory.
• Account management: Build long-term customer relationships, encourage repeat business, and identify opportunities to expand accounts.
• Sales planning: Develop and implement a territory sales plan to achieve agreed sales volume and revenue targets.
• Sales delivery: Manage enquiries, quotations, negotiations, and order follow-up throughout the sales cycle.
• Product knowledge: Develop a thorough understanding of Sinoboom’s MEWP range and deliver product demonstrations and presentations tailored to customer needs.
• Market intelligence: Monitor market trends, competitor activity, and customer requirements, sharing relevant insights with management.
• Internal collaboration: Coordinate with service and technical support teams to support customers throughout the sales and after-sales process.
• Reporting: Maintain accurate CRM records and provide regular updates on sales activity, pipeline, and forecasts.

Requirements and Qualifications

• Proven experience in technical or capital equipment sales within the construction equipment, plant hire, or heavy machinery sector.
• Experience with MEWPs or powered access equipment is highly desirable.
• A strong understanding of the UK plant hire market; an established industry network would be an advantage.
• Excellent communication, negotiation, and presentation skills.
• A track record of achieving or exceeding sales targets.
• Ability to work independently and manage a field-based schedule effectively.
• A full, clean UK driving licence and willingness to travel within the assigned territory.
• Proficiency in CRM systems and Microsoft Office.

What We Offer

• Competitive salary pack and performance-based bonus.
• Company laptop and mobile phone.
• Opportunities for professional development within a growing international business.

Interested in Joining Us?

If you have any questions regarding this vacancy or would like to apply, please contact our HR team at hr@sinoboom.eu.

At Sinoboom, we believe that diversity, equity and inclusion are essential to building a successful and sustainable workplace. We are committed to creating an environment where everyone feels valued, respected and included, regardless of their background, identity or experience.

We recognise that a diverse workforce brings different perspectives, experiences and ideas, helping us strengthen collaboration, innovation and creativity.

Sinoboom is committed to providing equal opportunities and to maintaining a workplace free from discrimination. We value the differences that make each of us unique and encourage an inclusive culture built on mutual respect, open communication and collaboration.

We are committed to creating a workplace where our people can contribute, develop and reach their full potential.

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