Singapore Tourism Board

About Singapore Tourism Board

The Singapore Tourism Board (STB) is a statutory board under the Ministry of Trade and Industry of Singapore, dedicated to promoting Singapore as a premier tourist destination. Established in 1964, STB plays a pivotal role in shaping the tourism landscape of Singapore by developing and implementing strategies that enhance the visitor experience.

STB’s core activities include marketing Singapore as a vibrant travel destination, supporting the growth of the tourism sector, and fostering partnerships with various stakeholders in the industry. The board works closely with hotels, attractions, and travel agencies to create innovative experiences that cater to diverse visitor interests.

One of STB’s key visions is to position Singapore as a global hub for business and leisure travel. This involves not only attracting international tourists but also encouraging local tourism through various initiatives and events. The board actively promotes Singapore’s rich cultural heritage, culinary diversity, and modern attractions to appeal to a wide range of audiences.

In addition to marketing efforts, STB invests in research and development to understand emerging trends in tourism and adapt its strategies accordingly. The board also focuses on sustainability, ensuring that tourism growth aligns with environmental conservation and community well-being.

Through its comprehensive approach, the Singapore Tourism Board aims to create memorable experiences for visitors while contributing to the economic growth of Singapore. With a dedicated team of professionals, STB continues to innovate and elevate Singapore’s status as a must-visit destination in Asia.