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For Companies At a Glance
- Tasks: Lead customer experience initiatives and analyse market segments to enhance engagement.
- Company: Join Singapore Pools, a trusted not-for-profit organisation with a focus on community impact.
- Benefits: Enjoy competitive salaries, flexible benefits, and medical insurance.
- Why this job: Make a real difference in customer engagement while working in a diverse and inclusive environment.
- Qualifications: Degree in Marketing or related field with 3+ years in customer segmentation and data analysis.
- Other info: Be part of a team that values your unique skills and perspectives.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a passionate and professional Senior Executive Officer to join our Customer Experience team. Based in Singapore and reporting to the Senior Manager, the incumbent will oversee the day-to-day operations of the team's initiatives for customer segments, working alongside teams to integrate content and design customer engagement activities into cohesive initiatives aimed at increasing customer retention and market diversion from illegal operators.
What You'll Do
- You will collaborate with cross-functional teams to gather insights and data relevant to specific market segments.
- You will develop and maintain segment profiles and personas based on data-driven analysis and customer research.
- You will conduct in-depth analysis of each customer segment to understand their unique needs, preferences, and pain points.
- You will identify opportunities for personalisation and targeted communication initiatives within each segment.
- You will evaluate the effectiveness of segmentation strategies and recommend adjustments based on performance metrics and customer feedback.
- You will conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats within target segments.
- You will monitor illegal market activities and industry trends to anticipate changes in segment dynamics and market conditions.
- You will present findings and recommendations to key stakeholders to support strategic decision-making and resource allocation.
- You will stay abreast of emerging technologies and methodologies in segmentation analysis and incorporate best practices into existing processes.
- You will develop targeted marketing campaigns and content tailored to the specific needs and preferences of each customer segment.
- You will author and submit campaigns for regulatory approvals.
- You will leverage the CRM system, digital and remote channels, and retail touchpoints to deliver personalised experiences for customer engagement.
- You will conduct A/B testing and multivariate testing of automated campaign elements to optimise performance and conversion rates.
- You will monitor campaign performance, analyse results, and optimise future campaigns based on insight.
- You will collaborate with Customer teams to ensure campaign alignment and seamless customer experience.
Who You Are
- You have a Degree in Marketing, Business Analytics, Computer Science, or related discipline.
- You have at least 3 years of experience in customer segmentation, data analysis, and/or marketing.
- You have a proven track record of using customer data and insights to drive marketing campaigns with results in improved customer engagement and retention.
- You possess hands-on experience with customer data platforms, analytics tools, and data visualisation techniques. Experience with Qlik Sense is an advantage.
- You have a strong understanding of customer behaviour, purchasing patterns, and market trends.
- You possess the ability to collaborate cross-functionally with Customer, Channels and Product teams to translate customer insights into actionable strategies.
- You possess excellent communication skills, both written and verbal, to effectively collaborate with cross-functional teams and stakeholders.
- You have creativity and innovation to develop engaging and personalised campaigns that resonate with target audiences.
- You have attention to detail and a commitment to delivering outcome driven campaigns.
- Advanced certifications in Analytics is preferred and experience in gaming products and services will be beneficial.
Benefits
- Competitive salaries
- Flexi Benefits
- Staggered working hours
- Medical Insurance
- Corporate Mobile Plans
Singapore Pools welcomes you not for how you look, where you come from, or differences you may have. We want you here for who you are. Diversity at the company helps us see a greater picture represented by different voices, helping us in contributing back to the society. So, feel free to express who you are, and be proud of your heritage and personal experience as you begin your journey with us!
Singapore Pools was established by the Government on 23 May 1968 to provide safe and trusted betting to counter illegal gambling. As a not-for-profit organisation, all of Singapore Pools' surplus is channelled to Tote Board to fund a wide range of causes in social service, community development, sports, the arts, education and health. Currently, Singapore Pools contributes about $2 billion annually to the Government in the form of taxes and duties, and for the funding of good causes.
Senior Executive Officer II, Customer Experience in London employer: SINGAPORE POOLS (PRIVATE) LIMITED.
Contact Detail:
SINGAPORE POOLS (PRIVATE) LIMITED. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Executive Officer II, Customer Experience in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their customer experience initiatives and think about how your skills in customer segmentation and data analysis can contribute. Tailor your responses to show how you can add value.
✨Tip Number 3
Showcase your creativity! When discussing past projects or campaigns, highlight how you personalised experiences for customers. Use specific examples that demonstrate your ability to drive engagement and retention through innovative strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team and contributing to our mission.
We think you need these skills to ace Senior Executive Officer II, Customer Experience in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Senior Executive Officer role. Highlight your expertise in customer segmentation and data analysis, as these are key to what we’re looking for.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about customer experience and how your unique blend of skills can contribute to our team. Be genuine and let your personality come through.
Showcase Your Achievements: When detailing your past experiences, focus on specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you’ve improved customer engagement or retention – we love numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at SINGAPORE POOLS (PRIVATE) LIMITED.
✨Know Your Customer Segments
Before the interview, dive deep into understanding customer segmentation. Familiarise yourself with different market segments and their unique needs. This will help you demonstrate your expertise in tailoring strategies that resonate with specific audiences.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis and how you've used insights to drive marketing campaigns. Bring examples of past projects where your analytical skills led to improved customer engagement or retention, especially if you’ve used tools like Qlik Sense.
✨Be Ready for Collaboration Questions
Since the role involves working with cross-functional teams, think of examples that highlight your collaborative spirit. Be prepared to share how you’ve successfully worked with different departments to achieve common goals, particularly in customer experience initiatives.
✨Stay Updated on Industry Trends
Research current trends in customer behaviour and illegal market activities. Being knowledgeable about the latest developments will show your passion for the industry and your proactive approach to anticipating changes that could impact customer segments.
