At a Glance
- Tasks: Create engaging content and manage digital platforms to boost SHRI's brand and community engagement.
- Company: Join Singapore's leading HR professional body, dedicated to advancing the HR profession.
- Benefits: Competitive salary, professional development, and a vibrant work culture.
- Other info: Dynamic team environment with opportunities for growth and creativity.
- Why this job: Make a real impact in the HR community while working with innovative digital tools.
- Qualifications: Strong content creation skills and digital marketing experience preferred.
About SHRI
The Singapore Human Resources Institute (SHRI) is Singapore's longest established professional HR body, dedicated to advancing the HR profession and building a thriving community of HR practitioners, business leaders and organisations. Through professional development, industry events, thought leadership and strategic partnerships, SHRI supports individuals and organisations in navigating the future of work.
Role Overview
As the Senior Executive, Marketing & Communications, you will play a key role in strengthening SHRI's brand and digital presence through compelling content, effective platform management and AI-enabled marketing. Working within SHRI's Communications, Events & Membership (CEM) team, you will create engaging content, manage SHRI's digital platforms, and support integrated marketing initiatives across Membership, Academy, Corporate and Events. Your work will help build brand awareness, engage the HR community, generate leads, and position SHRI as a trusted voice in the profession. Success in this role is measured by the quality of content, effectiveness of digital platforms, strength of audience engagement, and meaningful contribution to SHRI's strategic objectives.
What You Will Do
- Content Creation & Production: You will create compelling content that strengthens SHRI's brand, supports business growth and positions the Institute as a trusted voice in the HR profession. This includes:
- Producing high-quality written, visual and multimedia content for websites, EDMs, social media, presentations and marketing campaigns.
- Developing articles, feature stories, case studies, event highlights and thought leadership content that engages SHRI's diverse audiences.
- Designing digital marketing assets, infographics and campaign collaterals that align with SHRI's brand identity.
- Capturing and editing photographs, videos and short-form content to support events, campaigns and digital platforms.
- Leveraging AI tools to accelerate ideation, content creation, editing, design and production while maintaining quality, accuracy and brand consistency.
- Working closely with internal stakeholders to translate ideas into clear, engaging and audience-appropriate communications.
- Digital Platform Management: You will manage SHRI's digital platforms to maximise visibility, engagement and lead generation while ensuring a consistent and seamless user experience. This includes:
- Managing and maintaining SHRI's website, ensuring content is accurate, current and user-friendly.
- Creating and updating landing pages for events, programmes and campaigns.
- Managing SHRI's social media channels and email marketing platforms.
- Monitoring website traffic, campaign performance and digital engagement using analytics tools, and recommending improvements based on insights.
- Supporting SEO, user experience optimisation and digital marketing initiatives to strengthen SHRI's online presence.
- Identifying opportunities to improve productivity and digital performance through AI, automation and emerging technologies.
WHAT WE ARE LOOKING FOR
Strong candidates typically bring:
- Content creation expertise: the ability to develop compelling written, visual and multimedia content that is audience-centric, engaging and aligned with SHRI's brand.
- Digital marketing capabilities: confidence managing websites, social media, email marketing and digital campaigns, while using data and analytics to drive continuous improvement.
- AI fluency: demonstrated ability to leverage AI tools responsibly to enhance content creation, research, design, marketing workflows and productivity.
- Execution discipline: the ability to manage multiple projects simultaneously, deliver consistently and work effectively in a fast-paced environment.
- Creative judgement: an eye for design, storytelling and user experience, with attention to detail and brand consistency.
- Collaboration and communication: the ability to work effectively with colleagues, vendors and stakeholders across the organisation.
Experience in marketing, communications, digital media, professional services, education or membership organisations is advantageous but not essential.
Senior Executive/Assistant Manager, Marcoms employer: Singapore Human Resources Institute (SHRI)
The Singapore Human Resources Institute (SHRI) is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where collaboration and innovation thrive. As a Senior Membership & Events Specialist, you will enjoy the opportunity to make a meaningful impact on member experiences while working in a supportive environment that values your contributions. Located in the vibrant city of Singapore, SHRI provides unique advantages such as access to a diverse professional network and engaging events that foster personal and professional growth.
Contact Details:
Singapore Human Resources Institute (SHRI) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Executive/Assistant Manager, Marcoms
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Singapore Human Resources Institute (SHRI) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Singapore Human Resources Institute (SHRI) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Singapore Human Resources Institute (SHRI) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Singapore Human Resources Institute (SHRI). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Executive/Assistant Manager, Marcoms
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Singapore Human Resources Institute (SHRI). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Singapore Human Resources Institute (SHRI):Show us that you’ve done your homework! In your application, briefly mention what you admire about Singapore Human Resources Institute (SHRI)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Singapore Human Resources Institute (SHRI)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Singapore Human Resources Institute (SHRI) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Singapore Human Resources Institute (SHRI), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
